Customer Reviews

MediaMasters: Insider Secrets from the big names of broadcast, print and social media

5 star:		(1)
4 star:		(0)
3 star:		(0)
2 star:		(0)
1 star:		(0)

 

 

I read Media Masters with an outcome in mind. I have dealt with the media in a previous occupation, not always in a particularly great way and it looks like I will be again soon. I wanted to pick up some tips, techniques and ideas that would help me deal with the media better than I had before.

I far more than I expected from this book. Let me start with my minor niggle about the book. It has so many gems, good ideas and thought provoking points that it was difficult to find bits later when I was reviewing the huge amount of good advice I got from the book. That said the authors recognising this have put a five page summary of key points at the back...I would have been happier with this being a little more exhaustive.

Now that is one small point against a really great book. Not only did I get a huge amount of good advice about handling the media I also got some great ideas to try out. For example Chris Cox talks about 140 character Twitter film reviews and this spurred several different marketing ideas for me. So I got lots of advice about the media, stimulated some great thoughts and ideas...but this was not the thing that turn this from a good book into a great book.

The thing I liked most about the book was the fact that it has huge personality and fun about it. Thee are laugh out loud moments. See Alan Steven's response to George Galloway's ideas about repetition, repetition, repetition as one example that got me strange looks on my tube journey home.

Like any great interviewer, as I can see the co-authors are, they allow the personalities of the people they are interviewing shine through and they left me wanting to know more from the people they were interviewing. Not only that the personalities of the two authors comes through. They are as entertaining thought provoking as any of the people they have interviewed for the book. And they are happy to disagree with the advice their celebrities give. This gives the book honesty, integrity and allows the reader free choice on a range of opinions.

I read this book for information. I got that but was not expecting to be entertained as much through the process. Even with my minor niggles this book thoroughly deserves a five star rating.