Organized around an integrated view of print, broadcast, and public relations, MediaWriting provides students with the skills necessary to become proficient writers for the media. MediaWriting develops the professional skills and attitudes that reporters, broadcasters, and public relations writers need by first outlining the basic concepts and then having students apply these concepts to real-life situations with specific writing exercises.
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"I think this book does an excellent job of touching on the basics of research, interviewing, and writing...the inclusion of writing for broadcast, print, and public relations is a good idea because so many students will eventually work in one or more places where they may use all three types of writing."-Douglas Walker, Asbury College "I love the authors' style-clear, concise, interesting."-Jennie Ball, Richland College "The text offers a practical look at media writing, containing work-a-day problems not found in many texts."-John Lowery, Miami University
From the Back Cover
- "It Happened to Me" boxes present personal-experience anecdotes from the authors, giving students real-world examples and insights into the actual media-writing process.
- "How-to" boxes throughout the book provide concrete advice about various aspects of the media-writing process, including tips on interviewing, lead writing, effective broadcast copywriting, ways to make news and designing brochures and flyers, among other topics.
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Key Phrases - Statistically Improbable Phrases (SIPs):
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fairness doctrine, speech coverage story, basic news stories, public relations writing, public relations writers, organizational media, broadcast copy, inverted pyramid story, public relations practitioners, broadcast writer, media writers, broadcast writing, visual dissonance, inverted pyramid structure, advertising copywriting, speech tag, sending organization Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, First Amendment, United States, Supreme Court, White House, Associated Press, Iowa State University Press, San Francisco, Fourth Street Little Valley, Lawrence Erlbaum, Happy Baby, Little Valley Community College, American Journalism Review, Public Relations Coordinator Figure, University of Illinois Press, Journalist's Guide, Kabuki Harmonica, Random House, Classical Arts Building, Wilbur Schramm, Washington Post, Kansas City, Happy Pup, State Route, Short Stop Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
fairness doctrine, speech coverage story, basic news stories, public relations writing, public relations writers, organizational media, broadcast copy, inverted pyramid story, public relations practitioners, broadcast writer, media writers, broadcast writing, visual dissonance, inverted pyramid structure, advertising copywriting, speech tag, sending organization Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, First Amendment, United States, Supreme Court, White House, Associated Press, Iowa State University Press, San Francisco, Fourth Street Little Valley, Lawrence Erlbaum, Happy Baby, Little Valley Community College, American Journalism Review, Public Relations Coordinator Figure, University of Illinois Press, Journalist's Guide, Kabuki Harmonica, Random House, Classical Arts Building, Wilbur Schramm, Washington Post, Kansas City, Happy Pup, State Route, Short Stop Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
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