Buy New
$16.19
Qty:1
  • List Price: $19.95
  • Save: $3.76 (19%)
FREE Shipping on orders over $35.
Only 1 left in stock (more on the way).
Ships from and sold by Amazon.com.
Gift-wrap available.
Add to Cart
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Mediasmart: How to Handle a Reporter by a Reporter Hardcover – August 1, 1994


Amazon Price New from Used from
Hardcover
"Please retry"
$16.19
$10.01 $0.01

NO_CONTENT_IN_FEATURE

Product Details

  • Hardcover: 284 pages
  • Publisher: Minneapple Pr; First Edition edition (August 1994)
  • Language: English
  • ISBN-10: 0964042908
  • ISBN-13: 978-0964042902
  • Product Dimensions: 8.9 x 6.2 x 1 inches
  • Shipping Weight: 1.4 pounds (View shipping rates and policies)
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #3,130,182 in Books (See Top 100 in Books)

Editorial Reviews

From Booklist

This tutorial from a reporter discusses answering questions, holding news conferences, remaining anonymous, becoming famous, and controlling damage. Many people have a story they want to tell, and Stauffer explains how to get it across so that it has the best chance of being reproduced accurately. Such terms as "off the record" and "not for attribution" can mean different things to different reporters, and Stauffer stresses how important it is to get the lingo and the message straight. An excellent guide for those with press releases in hand and even for those who want to avoid talking to the media. Denise Perry Donavin

Review

Among the book's most valuable hints are directions for educating and negotiating with reporters. Stauffer's peers may not be totally pleased with the information he releases from the inner sanctum of the news room, but it's a decided asset to those who want to learn how to put some favorable spin on news. -- State Legislatures, May/95

MediaSmart guides the reader through all the pitfalls of media contact, from the reporter's first call to crisis management. If anyone should know this stuff, Stauffer should. -- Law and Politics, September/94

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

3.8 out of 5 stars
Share your thoughts with other customers

Most Helpful Customer Reviews

5 of 5 people found the following review helpful By "umist" on August 15, 2001
Format: Hardcover
This book is full of tricks of the trade. In particular, I like the chapters on "When You Want to Talk" and "When You Don't Want to Talk". Talking is not always the best strategy. Taping the power of silence is sometimes a better aternative.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
3 of 3 people found the following review helpful By Adam Radman on January 9, 2007
Format: Hardcover
If you are expecting a book that will provide detail by detail explanations, this book isn't it. However, this book will provide a nice compliment to anyone's everyday experience working within PR and communications-related fields. With just slightly under a year of experience in PR under my belt, I felt this book definitely benefitted me. The examples provided enough detail for anyone to grasp the various arguments. The best piece of advice he gave repeatedly throughout the book still holds true in 2007, "tell the truth when dealing with the media."

I found it entertaining from beginning to end and I'm comfortable recommending it to anyone.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
3 of 4 people found the following review helpful By S. A. Young on October 13, 2005
Format: Hardcover Verified Purchase
If you are looking for an instruction guide on how to manage reporters ... you are going to be as disappointed as I was when this book arrived in the mail. The essential message from the author, who tells you he is a reporter on the cover of his book, is primarily that we should talk to reporters. He gives very little real insight on how to deal with aggressive reporters who will do anything to get an "angle" on a story. I wish I hadn't purchased it.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By TJ Walker on November 26, 2004
Format: Hardcover
This book is brimming over with useful nuggets on how to deal with reporters. Stauffer shows how the real world of small and mid-sized media markets operate on a daily basis. Most of his insights are still hihgly relevant taoday, nearly a decade after he wrote the book.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Customer Images

Search