MediaSmart is a comprehensive how-to handbook on dealing with the media, print or broadcast. It is a candid explanation of how reporters do their jobs and how to respond; a book filled with real-world examples of what works and what doesn't. The insights and advice will enlighten even many seasoned public relations professionals, as well as the novice newsmaker.
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This tutorial from a reporter discusses answering questions, holding news conferences, remaining anonymous, becoming famous, and controlling damage. Many people have a story they want to tell, and Stauffer explains how to get it across so that it has the best chance of being reproduced accurately. Such terms as "off the record" and "not for attribution" can mean different things to different reporters, and Stauffer stresses how important it is to get the lingo and the message straight. An excellent guide for those with press releases in hand and even for those who want to avoid talking to the media. Denise Perry Donavin
Review
Among the book's most valuable hints are directions for educating and negotiating with reporters. Stauffer's peers may not be totally pleased with the information he releases from the inner sanctum of the news room, but it's a decided asset to those who want to learn how to put some favorable spin on news. -- State Legislatures, May/95
MediaSmart guides the reader through all the pitfalls of media contact, from the reporter's first call to crisis management. If anyone should know this stuff, Stauffer should. -- Law and Politics, September/94
MediaSmart guides the reader through all the pitfalls of media contact, from the reporter's first call to crisis management. If anyone should know this stuff, Stauffer should. -- Law and Politics, September/94
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Most Helpful Customer Reviews
5 of 5 people found the following review helpful:
5.0 out of 5 stars
Tricks of the trade,
By "umist" (Hong Kong Hong Kong) - See all my reviews
This review is from: Mediasmart: How to Handle a Reporter by a Reporter (Hardcover)
This book is full of tricks of the trade. In particular, I like the chapters on "When You Want to Talk" and "When You Don't Want to Talk". Talking is not always the best strategy. Taping the power of silence is sometimes a better aternative.
3 of 3 people found the following review helpful:
4.0 out of 5 stars
Excellent narrtives,
By Arad (Washington, DC) - See all my reviews
This review is from: Mediasmart: How to Handle a Reporter by a Reporter (Hardcover)
If you are expecting a book that will provide detail by detail explanations, this book isn't it. However, this book will provide a nice compliment to anyone's everyday experience working within PR and communications-related fields. With just slightly under a year of experience in PR under my belt, I felt this book definitely benefitted me. The examples provided enough detail for anyone to grasp the various arguments. The best piece of advice he gave repeatedly throughout the book still holds true in 2007, "tell the truth when dealing with the media."
I found it entertaining from beginning to end and I'm comfortable recommending it to anyone.
1 of 1 people found the following review helpful:
5.0 out of 5 stars
A Hidden Gem,
By
This review is from: Mediasmart: How to Handle a Reporter by a Reporter (Hardcover)
This book is brimming over with useful nuggets on how to deal with reporters. Stauffer shows how the real world of small and mid-sized media markets operate on a daily basis. Most of his insights are still hihgly relevant taoday, nearly a decade after he wrote the book.
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Great Rule, Control Data, Twin Cities, Northwest Airlines, Persian Gulf War, White House, General Motors, Jacob Wetterling, New York Times, Des Moines, Irwin Jacobs, President Bush, Recovery Engineering New!
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Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
You never know who may be piloting that incoming phone call. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
good soundbite, reporter calls Key Phrases - Capitalized Phrases (CAPs): (learn more)
Great Rule, Control Data, Twin Cities, Northwest Airlines, Persian Gulf War, White House, General Motors, Jacob Wetterling, New York Times, Des Moines, Irwin Jacobs, President Bush, Recovery Engineering New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
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