Mediated: How the Media Shapes Your World and the Way You Live in It [Hardcover]

Thomas de Zengotita (Author)

Book Description

Publication Date: February 24, 2005

A provocative, eye-opening look at the way media shapes every aspect of our lives.

Just when you thought there was nothing new to say about the media, along comes a book that transcends the conventional wisdom with an original vision, one that unites our most intimate personal concerns with far-reaching historical trends in an accessible way. From Princess Diana's funeral to the prospect of mass terror, from oral sex in the Oval Office to cowboy politics in distant lands, from high school cliques to marital therapy, from hip-hop nation to climbing Mt. Everest, from blogs to reality TV to the Weather Channel, Mediated takes us on a tour of every department of our media-saturated society. And at every turn we see ourselves as we are, immersed in options, surrounded by representations, driven to unprecedented levels of self-consciousness-and obliged by these circumstances to transform our very lives into performances.

Sophisticated, satirical, sometimes searing, ultimately forgiving, Mediated tackles everything we take for granted and reintroduces us to it all as if for the first time. You'll laugh, you'll squirm, you'll agree, you'll object-but you'll find more Aha! moments packed into fewer pages than you've ever come across before.

Editorial Reviews

From Publishers Weekly

In a deceptively colloquial, intellectually dense style, de Zengotita posits that since the 1960s, Americans have belonged to a culture of reflexivity, and the media in all their forms have put us there. We're bombarded from childhood with so many images putting "us"—the individual person—at the center of the universe that we cannot help thinking that this is where we belong. We live in a Times Square world, says the Harper's contributing editor, and thus we become the ultimate Descartesians: media think only of us, therefore we think only of ourselves. The result of this self-centeredness is that we become increasingly numbed by the bombardment of images and, in a variation on the "if a tree falls in the woods" query, we can no longer imagine our premediated lives. Media imagery has given us an omniscient perspective—we can be on the grassy knoll, by the Twin Towers, on the beach as the tsunami hits—while never having to incur the horrors of being there. "Mediation" inevitably closes us off to the unmediated world, home of those victims of the tsunami whose lives are hideously hard and where no media put them front and center. This provocative, extreme and compelling work is a must-read for philosophers of every stripe. (Mar. 2)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist

De Zengotita's style is both reflective and sardonic as he delves into the ways the media has shaped our individual reactions to modern culture and events. Influenced by the media-inspired "culture of performance," we now live our lives as if we are performers practicing method acting, he maintains. We go through the motions of expected reactions to everything from the 9/11 terrorist attacks to Princess Diana's death to documentaries of the Kennedy assassination and the civil rights movement. The Internet, satellite television, and a host of technological products and services now give us the impression of participating in current and historical events to such an extent that we can barely distinguish the varying levels of what de Zengotita categorizes as ranging from the real-real to the unreal-real. Analyzing car commercials, cell-phone usage, the social art of teenagers, and other aspects of modern culture, with keen detail and wit, de Zengotita offers an amazing look at how media affects our culture, our choices, and our responses to our media-filtered lives. Completely absorbing, amusing and insightful. Vanessa Bush
Copyright © American Library Association. All rights reserved

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Product Details

• Hardcover: 208 pages
• Publisher: Bloomsbury USA; 1 edition (February 24, 2005)
• Language: English
• ISBN-10: 1582343578
• ISBN-13: 978-1582343570
• Product Dimensions: 8.2 x 5.8 x 1.2 inches
• Shipping Weight: 1 pounds
• Average Customer Review: 4.1 out of 5 stars  See all reviews (32 customer reviews)
• Amazon Best Sellers Rank: #710,063 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews

71 of 76 people found the following review helpful:

5.0 out of 5 stars New Breed of Narcissist, November 20, 2004

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M. JEFFREY MCMAHON "herculodge" (Torrance, CA USA) - See all my reviews
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This review is from: Mediated: How the Media Shapes Your World and the Way You Live in It (Hardcover)

In Mediated (at one time titled The Flattered Self), Zengotita shows how a media-saturated culture has created a new breed of narcissists-namely you and me. We are, Zengotita argues, so self-absorbed, so obsessed with our own flattery, so hell-bent on the creation of our own perverse sense of celebrity that we have lost the true measure of greatness. For example, he argues that we can no longer aspire to great heroism because truly heroic figures are no longer relevant in our media world. Heroism, which requires devotion, sacrifice, imagination, and mythos, has been replaced with counterfeit celebrity that makes "heroism" appealing only when it's a consumer product. Literalism, self-aggrandizement, being pandered to by an onslaught of advertisers in every media form, and the resulting delusion that we are always the center of the universe makes us into pseudo celebrities so that we have no room in our consciousness for the real heroes of the world. He makes a great case for the fact that we have become, thanks to the media, more like full-time actors than real humans. All of us, he says, have learned from television "method acting," so that a media person could stick a microphone in front of any Average Joe and that Average Joe would be able to give a polished interview. We're all competing to be the star in a world of wannabe celebrities.

He does a good job of showing how television gives us a God's-eye view of everything so that we have a delusion of omniscience and this false power fuels our delusions of grandeur. Additionally, this God's-eye view spoils us so that we can't live in stillness and see life in the here and now but only media's cheap, hyped representations of life.

This unhealthy quest for god-hood, he shows, has taken shape in the popularity of Reality TV shows, which feed our sense of entitlement, self-pity, and our narcissistic wish to be recognized over others.

By showing how our inability to embrace true heroes connects to our obsession with making ourselves into pseudo heroes, Zengotita has found an original, sometimes funny, and always profound way to make us look at the way the media is shaping our psyches and our souls.

44 of 49 people found the following review helpful:

5.0 out of 5 stars Delightful and Devastating, March 23, 2005

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A Customer - See all my reviews

This review is from: Mediated: How the Media Shapes Your World and the Way You Live in It (Hardcover)

In recent years, Tom de Zengotita has emerged has one of the most ambitious of the Harper's Magazine essayists. Fans of those essays won't be disappointed here. Mediated combines the themes of his Harper's work into a seamless whole. The result is an engaging, funny, and deeply serious meditation on the role of mediation in our frantic postmodern lives.

De Zengotita is an anthropologist by training, but a cultural critic/philosopher by trade-and a damn good one who covers his ground with authority. As a teacher at the Dalton School, he enjoys deep exposure to the trends of teenagers, and as a professor at NYU's Graduate School of Arts & Science, he has his finger on the more absurd developments in the highbrow stuff, too. Both modes of being are beautifully fused in this book, enabling him to tackle his subject from both directions.

The gist of his argument is this: The ultimate (and often intentionally secret) goal of modernity is to get God out of the equation so man can finally become the author of his own being. The terror of arbitrariness-the accident of your race and gender-and the universal pain of anonymity, are cured, superficially, by the freedom to make choices. Mediation steps in to give you "options"-to give you the freedom to choose this or that and pave the way to selfhood. Everything, including the ground and the sky, can be thought of, presented, packaged, and (sometimes) sold in ways that are flattering to You and only You. Forget heroes and idols. You are the center of it all. And celebrities? They need You to buy into their brand, too.

(Two examples Me-centeredness I've noticed since reading the book: The "Welcome- Your Name Here" bit on the opening page of this very site, and Citibank's ATMs way of addressing you like an old friend: "Hold on, I'm working on it" as if a computer that can't speak can somehow have a casual, friendly tone.)

In Mediated, you'll learn why storms now have names. You'll learn why people describe 9/11 as a "surreal" event. You'll learn why George Bush assumes the postures of Texas manliness. You'll learn why it has become normal to implant fish genes in strawberries. And, of course, you'll learn why we feel compelled to put words in "quotes."

All of this is placed in its historical context without being dry and academic. In the same, casual tone, de Zengotita explains the philosophical underpinnings of the Simpsons and Harry Potter, and how Nietzsche, Descartes, and Locke, relate to the prospect of human cloning. In the process, we learn what we have gained from mediation and what we have lost. And we've gained and lost a lot.

The book is deeply funny, and delivered with a modesty rare in such lofty pursuits. A must read for anyone who wants to talk with depth and seriousness about the cultural issues that define our era.

12 of 12 people found the following review helpful:

4.0 out of 5 stars not the usual junk, April 19, 2005

By 

Buck Turgidson - See all my reviews

This review is from: Mediated: How the Media Shapes Your World and the Way You Live in It (Hardcover)

Tired of your newsweekly's glitzy "media" column? Or establishment outlets like CNN Reliable Sources? This book is some non-corporate, free thinking... substance! (at last) Written from a genuinely philosophical bent, informed by history and the social sciences, this is not the kind of analysis you find in the MSM.
But the beauty part is it's all that AND a breeze to read. And covers not just the usual political-media topics, but how media pervades how we live our lives in all the day-to-day banality.
So, great beach reading AND you'll impress your summer dinner guests afterwards with your insights from this book...