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The other thing I want to say about this book is that - yes, it is about the media and its effects - but it is also about something more fundamental.
The author's point seemed reasonable and based on common-sense -- my quarrel was he could have made it more succinctly, with better support, and with less verbosity.
This book goes beyond a sociological/anthropological analysis and offers up a cultural psychoanalysis of the multiheaded beast that is today's modern media.
This book was my favorite college text. I would read this book just for the fun of it. de Zengotita is a great writer and makes the material pop.Published 11 months ago by Jennifer
As the author of a book on teens and adolescent development, I'd recommend THIS book as the best current book on adolescent development that's been written. Read morePublished 16 months ago by M. Simon
I found Thomas De Zengotita's thesis on our modern state of near complete domestication ("mediation") to be brilliant, exciting and liberating. Read morePublished 21 months ago by applewood
This book is about the effect technology, and especially communication technology, has had on our lives. At times I found myself applauding his perfect descriptions. Read morePublished 22 months ago by Tojagi
I would like to give this review 3.5 stars, so I rounded up to 4.
The book appears to be mostly informed opinions from Zengotita. Read more
I live in Rwanda (East Africa) where life is not yet saturated with media, and that helped me to put this book into sharp perspective. Read morePublished on November 3, 2011 by R. Strickler
I bought this book for my class on persuasion. It does not read like a textbook, its a trade. So it is a lot of fun to read and really informational. Read morePublished on July 13, 2011 by bkw
Not sure where the negative critics are coming from on this one---like a free wheeling lecture, told in a fascinating way (and so what if he's a little colloquial? Read morePublished on May 8, 2011 by Sydney Carton
I liked this book a lot. Ideas were presented and concepts were described well. It flowed nicely from start to finish without jumping around from topic to topic. Read morePublished on July 15, 2010 by Lisa Braun