Medical Billing Marketing Success: Finding Local Clients [Paperback]

Merlin B. Coslick (Author)

Book Description

Publication Date: January 1, 1998

marketing your medical billing home-based business.

Editorial Reviews

About the Author

Merlin Coslick is the proprietor of Electronic Medical Billing Service, Watchung NJ, which he has owned and operated since 1990. The company processes claims for medical, pharmaceutical, and durable medical equipment providers. Merlin lectures extensively throughout New Jersey and in New York City and Greenwich, Connecticut, presenting seminars to thousands of entrepreneurs interested in developing a successful homebased business in medical billing. He is the founder and executive director of the Electronic Medical Billing Network of America, Inc., the national trade association in the industry. Associates meet monthly in New Jersey. The Network newsletter, The Electronic Biller, enjoys a worldwide distribution. Through the Network school, students complete classes which may lead the designation, Certified Electronic Medical Biller (CEMB). Merlin has been featured on several occasions in the national magazine, Business Startups, as a leader and pioneer in this field. He consults nationwide to major corporations and private companies as a medical billing business broker, coach, or mentor. He is the author of four other books about the business.

Excerpt. © Reprinted by permission. All rights reserved.

Many people are attracted to the idea of operating a medical billing service as a home-based business. If someone has basic computer operation skills and average intelligence, he/she can certainly learn the data input requirements for these database management programs. A $1000 computer, a few files, and some desk space are about all that is needed to set up a small office in a spare bedroom. The idea of eliminating commuting, child care, and office politics is a strong force to yield to. And when someone starts shopping for software, the program salespeople will enthusiastically underscore these benefits, while implying that the income is almost pure profit, and a pretty good profit at that. It's indoor work, and with no heavy lifting. Less is mentioned about how to get clients. While not ignored, the idea of marketing may be glossed over by salespeople who imply that the company training will "cover that." Initially, it is obvious that this "electronic medical billing service" is faster, cheaper, more reliable, and more efficient than current billing operations in many physicians' offices, so it may be easy to go along with the idea that the service essentially "sells itself." Almost immediately, though, it becomes clear that this is not the case.

Product Details

• Paperback: 135 pages
• Publisher: Electronic Medical Billing Network of America Inc. (January 1, 1998)
• ISBN-10: 189397801X
• ISBN-13: 978-1893978010
• Product Dimensions: 10.8 x 8.7 x 0.5 inches
• Shipping Weight: 15.2 ounces
• Average Customer Review: 3.9 out of 5 stars  See all reviews (8 customer reviews)
• Amazon Best Sellers Rank: #1,733,040 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

30 of 31 people found the following review helpful:

5.0 out of 5 stars A great reference book, May 16, 1999

By A Customer

This review is from: Medical Billing Marketing Success: Finding Local Clients (Paperback)

This book is great, it gives you initial interview forms, a contract sample, marketing letters, patient information forms, thank you letters, follow up letters, just about every form you could possible need to start your business.

It also has suggestions as to how to conduct your first interview and the answers to the most dreaded questions.

I think all of Merlin's books are the best way to get started in this business. I read them all and now have a successful business that is about 1 yr old.

31 of 33 people found the following review helpful:

5.0 out of 5 stars Start your medical billing research with this book!, June 21, 2000

By 

"[e-mail]" (Roseville, California) - See all my reviews

This review is from: Medical Billing Marketing Success: Finding Local Clients (Paperback)

I wish I had known about this book before I began my research for my medical billing business. It covers all the important issues about starting your business including specific marketing ideas, samples of letters and forms, and what to expect from medical providers. The book is written with a sense of humor so it is fun reading as well. The best thing about this book is that it gave me focus. There is an incredible amount of information about this business from a variety of sources and this book sorts it all out. I recommend it to anyone who is serious about getting into the medical billing business.

5 of 6 people found the following review helpful:

2.0 out of 5 stars Disapointing, Unless your 10 and starting a business, May 23, 2006

By 

Medical Billing Advisory - See all my reviews
(REAL NAME)   

This review is from: Medical Billing Marketing Success: Finding Local Clients (Paperback)

I was excited to locate a book that targeted exactly what I was trying to achieve. Medical Billing Marketing. Not just marketing, but Marketing for my business. So I ordered it, even paid the extra $10 to get it here STAT!

Once I got it it appeared to be an owners manual of some sort...but "dont judge a book by its cover"

Once I opened it, I began to read, many of the Only 33 pages on marketing. The information was redundant, and spent telling you how a doctoers office works??? Than not to follow up with prospects???? Than to just walk in drop a card, and hope that someone remebers its around if they are ever in the market????? That was the worst sales/marketing advice I have ever been given! Finally hitting home the newest concept of Electronic billing, which is not new in my neck of the woods. So also outdated!

The next 10 or so pages are a glossery of very basic terms we should all be aclimated with.

The final pages are them trying to sell you more informative products..

In short, go to your local bookstore and find the book, "Making Friends with Big Bird and the Sesame Street Gang" It will be more informative, and you can also share it wioth the kids!