Customer Reviews

Medium Format Advantage, The

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Ernst Wildi's book was quite a disappointment to me, as the title made me believe, that it would be a competent appraisal of the different formats and a recommandation of fields of photography where the size of medium format would win the game. But after a couple of chapters concerned with different formats, cropping and camera types the rest is just an ordinary photography primer with really no news. Additionally the illustrations are often handdrawn and really not of the quality you would expect to find in a book like this.

I feel seriously misguided by the title and wonder if I dare order the other wellknown Ernst Wildi title on a specific medium format brand...

I am a big Ernst Wildi fan! That said, some observations should be noted: Wildi writes lucidly, logically, and tries to teach the reader in every one of his works. His photography is excellent and he really does not hide the fact he is a Hasselblad guru! Perhaps, he assumes that some of his points that are written and diagrammed to demonstrate, are obvious to all readers, and does not go into great depth. Yes, I got it! People wanting more from Ernst on techniques should check out his book, "Achieving the Ultimate Image." These 2 works could have been combined into one; re-titled "The Ultimate Image in Medium Format" or similar.

This is the bible of photography, even if you are using miniature (35mm) film. Covers more than The Camera by Ansel Adams. A thorough study of the craft.