Meet Mr. Product: The Art of the Advertising Character (Paperback)

~ (Author), Masud Husain (Author) "ADVERTISERS OFTEN RELY ON THE EMOTIONAL APPEAL OF AD CHARACTERS TO HELP SELL THEIR FOOD PRODUCTS..." (more)
Key Phrases: advertising characters, promotional booklet, paper mask, Burger King, General Electric, Burger Chef (more...)

Editorial Reviews

Product Description

Here in Meet Mr. Product you’ll find a vibrantly colorful tribute to such pop-culture icons as the Jolly Green Giant, natty Mr. Peanut, the cute little Morton Salt Girl, and the countless other advertising characters who have been helping us navigate the grocery aisles and choose our products for years. Offering up a bustling gallery of over 500 spokescharacters, this chunky compendium charts the origins and development of the advertising character and gives brief glimpses into some of their most intimate secrets. (Did you know that the Michelin Man has been spotted with glamorous ladies on his arm? Or that Borden’s Elsie the Cow was married to Elmer of household glue fame?) Famous faces and a host of recently rediscovered characters fill Meet Mr. Product’s pages to bursting.

About the Author

Warren Dotz is a pop culture historian, collector, and author of five books on American advertising, including What a Character! An authority on product-label art, his commentary has appeared in Advertising Age, Brandweek, and the New York Times Magazine. He lives in Berkeley, California. Masud Husain is a graphic designer and principal of Studio West Design in San Francisco.

Product Details

• Paperback: 272 pages
• Publisher: Chronicle Books (February 1, 2003)
• Language: English
• ISBN-10: 0811835898
• ISBN-13: 978-0811835893
• Product Dimensions: 6.6 x 5 x 1.1 inches
• Shipping Weight: 1 pounds (View shipping rates and policies)
• Average Customer Review: 4.9 out of 5 stars  See all reviews (8 customer reviews)
• Amazon.com Sales Rank: #59,691 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

14 of 16 people found the following review helpful:

5.0 out of 5 stars The Big Little Book of Anthropomorphic Folk, May 26, 2003

By	Robin Benson - See all my reviews (REAL NAME)

Fans of Americana and pop culture are in for a treat when they get this book. In this admittedly small (but almost an inch thick) book there are five hundred+ ad characters (actually more like seven hundred if multiples are included). Divided into eight chapters, Food, Drinks, Kids' stuff, Dining, Technology, Autos, Home and finally Personal and Leisure, they are all in color, captioned and dated. All the well-known characters are included but also many who had a regional existence, like Mr Clean-Up, the 1946 St. Louis Chamber of Commerce antilitter campaigner, or Waddle's Duckling, a 1959 icon from the Portland, Oregon restaurant.

Warren Dotz writes a short intro and explains how companies realised that these characters would bring huge concerns down to human scale, especially if they became half human and half product and always with that smiling face. A useful companion book is 'What a Character', also by the author and it shows many 'Mr Product' icons as three-dimensional figurines, thus reinforcing customer brand loyalty further.

Visually the book is a delight to look at, thanks to the design by the author and Masud Husain. Handling this kind of material is a challenge because of all the different shapes and colors but here many of the characters are whole page or four to a page and a nice touch is to show them in the context of an ad, brochure cover or a packet front. I don't think the book could look any better.

BTW: I think the paper could have been just a bit thinner for ease of handling and an index would have been useful. Oh, and I was disappointed that Mad magazine wraparound cover painting (by Norman Mingo) of issue thirty-six (October 1957) was not reproduced somewhere, it was most likely the only time that dozens of copyright ad characters where used on a magazine cover.

***FOR AN INSIDE LOOK click 'customer images' under the cover.

5 of 5 people found the following review helpful:

5.0 out of 5 stars A great compendium of retro product logos, July 15, 2004

By	Thomas Lundin (Lakeville, MN USA) - See all my reviews (REAL NAME)

Tons of product logos here, with the bulk of them from the 30s to the 70s. These are reproduced very well, and each of them is dated and carries a two-line description of their purpose and company origin. There are a few pages of introductory front matter that summarize the history of product logos, but the meat of the book is taken up by the graphics, with anywhere from one to four logos per page. I didn't know there were so many anthropomorphic logos, among them Mr. Coffee Nerves, Mr. Dee-Lish, Mr. TV Tube, Phillips Screw Man, Johnny-One-Note, Miss My-T-Fine, Miss Fluffy Rice and Mr. Weatherball. Many of them you'll recognize, and some of them you won't, but all of them will delight you.

4 of 4 people found the following review helpful:

5.0 out of 5 stars Wonderful!, October 8, 2005

By	AnotherMusicExpert (Duluth, MN USA) - See all my reviews

The compilers have done a wonderful job; the layouts are absolutely marvelous, a real pleasure to flip through, great retro colors used, and should be an essential addition to the collection of anyone who enjoys 50s & 60s graphics.