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Meet Your Happy Chemicals: Dopamine, Endorphin, Oxytocin, Serotonin Paperback – February 14, 2012

4.3 out of 5 stars 31 customer reviews

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Editorial Reviews

About the Author

Loretta Graziano Breuning, PhD is Professor Emerita at California State University, East Bay, and a docent at the Oakland Zoo. She founded the Inner Mammal Institute to help people make peace with their mammalian brain chemicals. Dr. Breuning is author of Beyond Cynical, and I, Mammal, as well as the Psychology Today blog, "Your Neurochemical Self." She spent a year in Africa as a United Nations Volunteer, and has lectured worldwide on resisting corruption. She's a graduate of Cornell University and Tufts, and the mother of two tax-paying adults.
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Product Details

  • Paperback: 210 pages
  • Publisher: CreateSpace Independent Publishing Platform (February 14, 2012)
  • Language: English
  • ISBN-10: 1463790929
  • ISBN-13: 978-1463790929
  • Product Dimensions: 5.2 x 0.5 x 8 inches
  • Shipping Weight: 9.9 ounces
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (31 customer reviews)
  • Amazon Best Sellers Rank: #889,234 in Books (See Top 100 in Books)

More About the Author

Loretta Graziano Breuning is founder of the Inner Mammal Institute, which helps people manage the ups and downs of their mammalian brain chemicals. As a professor and a mom, she was not convinced by prevailing theories of human motivation. She learned that our brain chemicals are inherited from earlier animals, and they evolved to reward survival action, not to make you happy all the time. The world suddenly made sense, and she wanted to help others make peace with their inner mammal. She created a wide range of resources, all available at www.InnerMammalInstitute.org.

Dr. Breuning is Professor Emerita of Management at California State University, East Bay. She spent a year in Africa as a United Nations Volunteer, which lead to a global lecture series on her book "Grease-le$$: How the Thrive without Bribes in Developing Countries." Now she volunteers at the Oakland Zoo, where she gives tours on mammalian social behavior. And she still marvels each day at the overlap between a wildlife documentary and the lyrics to a country western song.

Customer Reviews

Top Customer Reviews

Format: Paperback
I'm very happy I purchased this book, the author writes with insight, intelligence, and it's very accessible and easy to read.

It's helped me better understand myself and the neurochemical basis of my thoughts, feelings, and behaviors.

Especially helpful were the suggestions given for focusing on past achievements, celebrating small accomplishments, and making an effort to appreciate what we have.

It's one of the best books I've read on neurochemicals and
I highly recommend it.
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I read this book over a period of a few days, and while the subject matter was interesting, I had several complaints.

Pros-

-It was interesting to learn how the mammal brain functions.

Cons-

-Every single page in the book had a punctuation, spelling, or grammatical error. Some sentences were missing key words and others had the same word randomly inserted in multiple places for no reason. These constant errors made the book difficult to read. Its pretty obvious she never hired an editor for this work.

-The tone used in the book made me feel as though I was a not very bright 5 year old. Her language is uninspired and repetitive. You can only use the words good, bad, happy, and unhappy so many times before they completely lose meaning.

-Her author bio at the end of the book was oddly free of errors. It seems like she put ll her energy and thought into writing those ten pages rather then the body of the book.

So, three stars because while it was interesting, the tone and lack of an editor really ruined the experience for me. If I hadn't paid full price for this book, I would not have finished it.
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This is the first review I have ever posted; I tend not to share my feelings publicly. I have spent more than half a century trying to understand why I do the things that are contrary to my own well being; this book has filled in the missing pieces. This doesn't mean my journey will be easier but it does give explanations to why I do them and I am sure that armed with this knowledge will only help break free of persistent confusion. I highly recommend this book to anyone and will be buying more to give as gifts to those whom I care about.
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Having a clearer understanding or how we do what we do as a result of reading this book has been priceless. The author does an incredible job of simplifying the facts and then laying them out in a way that is understandable for those of us who don't practice anything that resembles neuroscience. Brava, Loretta. I think it may have been Einstein who quipped something like "any fool can complicate a matter, it takes genius to make something simple." Very, very helpful. I recommend this book to anyone that is serious about wanting to change something in their life
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By jm on March 9, 2012
Format: Paperback
Loretta Breuning's insights into human behavior are among the clearest, most direct, and useful I have read, and I am an avid reader of neuroscience and its applications. Having read over 7000 pages of popular literature on the subject, I found her explanations of how the human brain works and how it affects our resulting behavior and emotions in everyday life provoked constant personal insights and "ah-ha" moments as I read. My wife found the same experience.
I highly recommend her work, and in particular, the latest, "Meet Your Happy Chemicals...." Clear, useful, thought-provoking.
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How does your brain works? How can we rewire our brains? How can you meet your happy chemicals? Dr. Loretta Breuning is the author of the book, who answers all these questions in more details. The author is a Professor Emerita of International Management at California State University, and docent at the Oakland Zoo. Her books include, I, Mammal: Why Your Brain Links Status and Happiness, and Greaseless: How to Thrive without Bribes in Developing Countries. She focuses in her book about the feeling of happiness that comes from four special brain chemicals: dopamine, endorphin, oxytocin, and serotonin. In addition, she explains the roles of these four neurochemicals and how each of them work. The book contains seven chapters and is 203 pages length. Moreover, the book has really great information that can improve your brain function. The writer explains the structure of the brain and how you can reach your happy chemicals.
In my opinion, the book is well written and easy to understand. The author uses a good selection of intelligent and eloquent words, which can paint a picture in the reader's mind. The book made a big different to my life style in way of thinking and also what makes me happy and as the author of the book said "Don't worry, be happy". There are a bit of information is complex and difficult to understand, but that does not means the book is not helpful or it's too complicated. I really enjoyed reading this book. I learned a lot about neurochemicals. I recommend this book for younger people, who are interested in knowing how the brain works and also how we can rewire our brains. This will help them when they get older.
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Very informative and easy to follow. As someone who researched similar material in my free time, I found this book to be an easy and quick reference to "happiness chemicals."
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