Meeting & Event Planning for Dummies (Paperback)

by Susan Friedmann (Author) "The meetings and events industry, like so many other industries, is on the threshold of some major changes..." (more)
Key Phrases: audience response systems, destination management company, site facilitator, United States, Building Bridges, Mission Possible (more...)

Editorial Reviews

Review
“…an excellent book…a useful addition to any firms bookshelf…” (Reading Chronicle, 6th October 2005)

"Practical step-by-step guide to the strategies and techniques event planning professionals use to bring people together." (Leisure News and Jobs, 11th August 2005)

"…comprehensively written…simplified as much as it possibly could without losing any attention to detail…" (M2 Best Books, May 2004)

Product Description
Expert advice on how to stage the perfect event every time

"A terrific resource of information for anyone in the event-planning business." —James Spellos, CMP, President, Meeting U.

Meeting & Event Planning For Dummies is a practical step-by-step guide to the strategies and techniques event-planning professionals use to bring people together. This comprehensive resource covers all the angles – from the little details to the big picture – to make sure your business meetings and special events come off without a hitch!

Praise for Meeting & Event Planning For Dummies

"Packed with valuable information in an easy-to-use format. [It] covers all the basics for the meeting planning novice." —Diane Silberstein, President, Diane Silberstein & Associates

"A great resource book every event professional should have.... Checklist heaven! We all love our checklists, and this book is full of them!" —Cathy Breden, CAE, CMP

See all Editorial Reviews

Product Details

• Paperback: 384 pages
• Publisher: For Dummies (July 25, 2003)
• Language: English
• ISBN-10: 0764538594
• ISBN-13: 978-0764538599
• Product Dimensions: 9.1 x 7.4 x 0.9 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars See all reviews (5 customer reviews)
• Amazon.com Sales Rank: #39,827 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

7 of 9 people found the following review helpful:

5.0 out of 5 stars The perfect guide, September 27, 2007

By	A Nichepreneur "The Niched One" (Upstate New York) - See all my reviews

Meeting and Event Planning for Dummies provides detailed instructions and lists and made organizing an event simple and successful. Do not be without this incredible resource.

6 of 8 people found the following review helpful:

4.0 out of 5 stars A very good introductory book, January 5, 2007

By	Deborah M. Black "Deborah Black" (Georgia, USA) - See all my reviews (REAL NAME)

This book is perfect for the meeting planner who is just starting in the field. It's filled with helpful hints and lists valuable web sites.

4.0 out of 5 stars Review of "Meeting & Event Planning for Dummies" by Susan Friedmann, January 7, 2009

By	Robert Chamberlain (Bristol, Virginia) - See all my reviews (REAL NAME)

I purchased "Meeting & Event Planning for Dummies" by Susan Friedmann because I am researching ways of marketing and attracting people to such public events as fan conventions. Unfortunately, Friedmann's book has little to say about such matters. It does contain a lot of information for businesses who wish to schedule more specifically targeted events (such as consortium meetings) for clients or potential clients. One particularly interesting section discusses methods of identifying and scheduling appropriate speakers for such events. The book also contains information on how a business' representatives can optimize the effectiveness of their appearances at trade shows. I found the book a good starting place for such information. It is current enough to have a variety of references to useful Websites, most of which appear current. (I have not reviewed them all.) But it is most appropriate for specialized types of events (such as businesses who have a targeted and/or more or less captive audience) rather than for groups attempting to schedule more general public events.