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Megatrends 2000 Mass Market Paperback – February 1, 1991


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Product Details

  • Mass Market Paperback: 384 pages
  • Publisher: Avon (February 1, 1991)
  • Language: English
  • ISBN-10: 0380704374
  • ISBN-13: 978-0380704378
  • Product Dimensions: 6.8 x 4.1 x 1 inches
  • Shipping Weight: 3.2 ounces
  • Average Customer Review: 2.8 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon Best Sellers Rank: #2,892,677 in Books (See Top 100 in Books)

Editorial Reviews

From Publishers Weekly

In this sequel to their 1982 bestseller, Megatrends , Naisbitt and Aburdene use solid and startling statistics to identify 10 dominant socio-economic trends for the 1990s. Among these, they foresee a booming global economy, with the "Pacific Rim" of Tokyo, Seoul, Shanghai, Taipei, Hong Kong and Singapore rivaling a single-market "Europe 1992." Socialized industry and government welfare services will be largely replaced, they argue, by private enterprise. Meanwhile, women worldwide will achieve parity with men as leaders in the professions. The authors also predict a strong resurgence in the arts, national/ethnic culture, and religion, as the millennium nears. They envision as well epic developments and dangers in biochemical science--test-tube chickens, clones of endangered species, killer-disease vaccines. The authors' figures frequently upset conventional wisdom--more U.S. goods ($37.7 billion) were sold to Japan in 1988, they maintain, than to Germany, France and Italy combined. Major ad/promo; BOMC alternate; author tour .
Copyright 1989 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

From School Library Journal

YA-- A bonanza of well-documented information and statistics on the ten major influences affecting the global picture for the 1990s. As they did in Megatrends (Warner, 1982) , Naisbitt and Aburdeen, the world's leading trend forecasters, offer their prophecies for the new decade. They explain the domination by the Pacific rim countries as inevitable, not as the dreaded takeover of our country that is often depicted in the media. Individuals, especially women, will profit from the leadership opportunities that will become available to them. A booming global economy, a renaissance in the arts, a religious revival, free-market socialism, and dramatic biological discoveries are among the predictions. A thought-provoking resource for history, government, and debate students. --Anne Paget, Episcopal High School, Bellaire, TX 2
Copyright 1990 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

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Customer Reviews

2.8 out of 5 stars
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Most Helpful Customer Reviews

22 of 23 people found the following review helpful By Donald Mitchell HALL OF FAMETOP 500 REVIEWERVINE VOICE on December 6, 2000
Format: Mass Market Paperback
This book is the 1990 update to the blockbluster, Megatrends, by John Naisbitt from 1982. The date in the title of this book is a reference to the end point of the forecast period.
I had first read the book near the time when it came out. I decided to reread it now because I was interested in examining how accurate the forecasts turned out, and then to study how the correct forecasts had been developed. Content analysis has long been a Naisbitt forte, and I wanted to see another test of its strengths and potential weaknesses.
I was pleasantly surprised at how well the themes had held up. These include:
(1) a global economic boom prompted by the information economy, freer trade, and a government bias towards economic expansion over political ideology.
(2) a rapid growth in participation in the fine and finer arts.
(3) the emergence of free markets in socialist economies. Here the progress has even been more rapid than most would have expected.
(4) increasing similarities in global lifestyles with increased cultural nationalism.
(5) privatization of the welfare state in the western democracies.
(6) economic and cultural influence of Pacific Rim countries and California greatly expand.
(7) women become much more important in leadership roles.
(8) biotechnology makes great progress and raises major ethical issues, while biology becomes a more common metaphor.
(9) religious revival led by fundamentalism and the desire for deep, personal experience.
(10) triumph of the individual in becoming free of institutional constraints to become more in charge of one's own destiny. "The new responsibility of society is to reward the initiatives of the individual.
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7 of 9 people found the following review helpful By Leslie Ewing on July 27, 1999
Format: Mass Market Paperback
In contrast to the first Megatrends book that came out in 1984, this book is way off the mark. His economic analysis is always interesting, but this time, for the most part, his trends have not panned out. I found this book to be a much slower read than the first Megatrends. Even so, I still plan to look for Megatrends 2010 when it comes out.
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5 of 6 people found the following review helpful By M. J. Goodman on January 24, 2000
Format: Mass Market Paperback
Sounds up to date, and I bought it thinking it new, but tired forecasts from 1990 can easily be beaten by anyone of average thinking from the vantagepoint of 2000. Avoid and think for yourself instead!
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6 of 8 people found the following review helpful By A Customer on February 7, 2000
Format: Mass Market Paperback
Having been so impressed with the original "Megatrends," I was very much looking forward to this edition. Unfortunately,the authors' crystal ball failed too often this time around to inspire much confidence. One major flaw, I think, is that there is much less content analysis used in tracking these trends and far too much fluff in the way of interviews and anecdotes. Too, in "Megatrends," statistics were used to back up forecasts derived from content analysis. Here statistics and surveys seem to be the sole basis for the forecasts. Perhaps the authors' thought the original work was too dry, or perhaps they were just trying to capitalize on a winner with a quick and dirty follow-up. In any case, this book was not nearly as insightful, or useful
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2 of 2 people found the following review helpful By Dalton C. Rocha on April 29, 2006
Format: Mass Market Paperback
I read this book, translated to the portuguese about six years ago.This book really was about 80% correct about the 1990 decade.There was some failures about the future in 1990 decade?Yes, but they were not big.Congratulations to both authors.

The great problem of this book is that we are in 2006,not in 1986.Then, this book is now outdated.About 80% of prophecies in this book became present and then, some of then are now past.

If we were living in 1986, I would give 5 stars for this book.

Well, we are living in 2006, then I'll give just 3 stars for it.
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5 of 7 people found the following review helpful By Michael S. Hoffman on August 31, 2002
Format: Mass Market Paperback
I'm afraid I'm going to have to disagree with a good many of the reviews written on here about this book. I first read this book in the mid 90's and am in the process of re-reading it today, and to a great degree many of the chapters are indeed still relevant. The strongest chapter in the book has to do with the rise of women in leadership positions. This was very forward looking in 1990 when it was written. At that particular time, there was only one female U.S. senator (Nancy Kassebaum), today there are 13 (including two each in California and Maine).
Admittedly, there are some areas where the authors got it somewhat wrong. For example, the renaissence in the arts has not occurred at the expense of sports to the degree that the authors had thought it would. And the age of Nanotechnology has not been as progressive as they predicted. However, these are trivial points in an otherwise fine collection.
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1 of 1 people found the following review helpful By Newton Ooi on January 15, 2007
Format: Mass Market Paperback
Published at the end of the Senior Bush's administration, this book listed and explained ten trends that would reshape the world by 2000, as forecasted by empirical data collected by the author. When I first read this book in 1996, I was quite impressed by it, and believed that all the trends would come true. Hindisight ten years later shows that the book was actually quite prescient on many points. For example, the book correctly predicts the resurgence of nationalism in various parts of the world as the Cold War ended and the USSR broke up. Another predicted trend is the privatization of many social services in the US and other countries.

Other predictions, like the Asian takeover of the world economy, has not occurred. Specifically, the financial crises of the last half of the 1990s essentially eliminated fifteen years of profit, property price increases, and economic growth in Philippines, Indonesia, Taiwan, Japan, Malaysia, Singapore and Thailand. But all in all, still a good book, and a good reference source for economic data for the late 1980s and early 1990s. As futurist books come, this is one of the better ones to come out in the past several decades as the author uses a wealth of statistical information from numerous fields and sources to justify his claims.
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