Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Megatrends: Ten New Directions Transforming Our Lives Mass Market Paperback – August 16, 1988


See all 21 formats and editions Hide other formats and editions
Amazon Price New from Used from
Mass Market Paperback, August 16, 1988
$13.89 $0.01
Audio, Cassette
"Please retry"
$12.00
Unknown Binding
"Please retry"
$0.87

The 20/20 Diet: Turn Your Weight Loss Vision Into Reality
Dr. Phil and his team have created a plan that you can start following right now and continue working for the rest of your life.
NO_CONTENT_IN_FEATURE

Best Books of the Month
Best Books of the Month
Want to know our Editors' picks for the best books of the month? Browse Best Books of the Month, featuring our favorite new books in more than a dozen categories.

Product Details

  • Mass Market Paperback
  • Publisher: Grand Central Publishing (August 16, 1988)
  • Language: English
  • ISBN-10: 0446356816
  • ISBN-13: 978-0446356817
  • Product Dimensions: 1 x 4.2 x 7 inches
  • Shipping Weight: 6.4 ounces
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (14 customer reviews)
  • Amazon Best Sellers Rank: #1,638,433 in Books (See Top 100 in Books)

Customer Reviews

4.0 out of 5 stars

Most Helpful Customer Reviews

49 of 51 people found the following review helpful By Donald Mitchell HALL OF FAMETOP 500 REVIEWERVINE VOICE on December 6, 2000
Format: Mass Market Paperback
This book clearly deserves more than five stars for its power and effectiveness in identifying, explaining, and projecting many important trends in American society over the last 18 years.
I first read this book when it was published in 1982, and decided to reread it recently to understand more about the methods used by testing them with 20-20 hindsight.
The book built from the principle that the "most reliable way to anticipate the future is by understanding the present." Although the book relies a lot on that method (by examining current beginnings that could turn into mighty rivers), its real power comes from the long-term perspective of how an information society will be different from the prior industrial one.
The trends identified were:
(1) Becoming an information society after having been an industrial one
(2) From technology being forced into use, to technology being pulled into use where it is appealing to people
(3) From a predominantly national economy to one in the global marketplace
(4) From short term to long term perspectives
(5) From centralization to decentralization
(6) From getting help through institutions like government to self-help
(7) From representative to participative democracy
(8) From hierarchies to networking
(9) From a northeastern bias to a southwestern one
(10) From seeing things as "either/or" to having more choices.
The detail behind each of the trends is often more rewarding than the overall trend itself. You get specific examples that excite your imagination. "On the producer side [of multiple choices], it means there can be a market for just about anything.
Read more ›
3 Comments Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
20 of 22 people found the following review helpful By Dr. W. G. Covington, Jr. on October 28, 2003
Format: Hardcover
Naisbitt looks a long term futuristic trends. He helps one to see the big picture both chronologically and globally. Take for example his opening observation that "While America's new information economy is our most important megatrend, it is only part of the puzzle." He logically argues that "collectively what is going on locally is what is going on in America." The five bellwether states, which set the trends for the rest of the couutry are idenified as; California, Florida, Washington, Colorado, and Connecticut.
A strong case is made in the second chapter for "high touch" (i.e., human involvement) to remain a vital component of the high tech age.
In the third chapter, the global economy is described. The airplane and satellite communication are identified as the technologies that caused the transition from a national to a global economy.
Although an international, global economy exists, surprisingly at the same time decentralization is occurring. He explains in chapter 5 why.
In the following chapter he similarly explains how people are becoming increasinly proactive in their individual futures, and not rely on institutional help.
The proactive theme is carried a step further in chapter seven.
Chapter 8 discusses the phenomenon of networking.
Right up to the end of his book, he makes a solid case for the trends he describes. This is a well-written book, researched so that its essential theme remains accurate although a lot has changed since it originally was published.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
14 of 17 people found the following review helpful By Shalom Freedman HALL OF FAMETOP 1000 REVIEWER on January 25, 2006
Format: Mass Market Paperback
This book was published in 1982. It stresses the motion from national to global economy, from either/ or kinds of choice to multiplicity of choices, from an industrial to an information society, from Technology dictating to us to our demanding what we want from it. These trends do seem to have played a part in the last quarter century.

But if I think back upon the past twenty- five years it seems to me that they are very far indeed from 'covering it all'. Consider the fantastic development of the Internet which has totally transformed the way we learn about the world. True, the book talks about moving towards an Information society but this Daniel Bell and other sociologists made clear many years before-and no one , as I understand it, conceived how the Internet has developed.

Consider other developments of this time, including the political ones, such as the collapse of the Soviet Union, the rise of the US as single superpower, and then the Terror of 9/11 and the coming into being of a Fundamental Radical Islam that threatens Western society as a whole. Others foresaw in the eighties a return to religion , but I don't think anyone could have imagined anything as disastrous as this worldwide terror campaign against the West.

I could go on. I do not want to fault the book which makes valuable points. I just believe it presents only a very small part of the picture, and the trends which have been most consequential over the past quarter century.
2 Comments Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
3 of 3 people found the following review helpful By Xenopticon on January 14, 2012
Format: Mass Market Paperback
The central point I recall in this book, which I do not see reflected in my quick scan of these reviews, is that the megatrends cited are DIALECTECAL forces, NOT trends from one direction to another. For example, AS globalization increases and intensifies, SO DOES localization. AS high tech gains ascendency, SO DOES "high touch." The author(s) did not advocate any particular outcome, to the best of my memory; he/they pointed out dynamic tendencies to become aware of and to attend to.

In that light, such "predictions" as are implicit in the megatrends cited do seem often to have played out: The attacks of 9/11 can arguably be seen as a highly localized action in response to the trend of globalization, as well as to the leading role played therein by US political, economic, and business interests and the resulting domestic and international policies. The existence of highly-effective, decentralized networks, such as Al Quaeda, enabling highly localized action in support of a major global trend and disperse organization (i.e., the global spread of fundamentalist Islam) can be seen in some ways as a synthesis of the dichotomous, simultaneous forces of globalization and localization.

Likewise, as technological development accelerates and permeates human cultures, the value of individually hand-crafted items rises. The interest in owning hand-made items, and in making things with one's own hands, increases in parallel. As one indicator of this trend playing out, consider the proliferation of magazines and in-person gatherings on these two groups of subjects.
Read more ›
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Most Recent Customer Reviews


More About the Author

Discover books, learn about writers, read author blogs, and more.