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Megatrends for Women Hardcover – December 1, 1992


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Product Details

  • Hardcover: 388 pages
  • Publisher: Villard Books; First Edition edition (December 1992)
  • Language: English
  • ISBN-10: 0679412212
  • ISBN-13: 978-0679412212
  • Product Dimensions: 9.3 x 6.1 x 1.5 inches
  • Shipping Weight: 1.6 pounds
  • Average Customer Review: 2.3 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #5,716,131 in Books (See Top 100 in Books)

Editorial Reviews

From Publishers Weekly

Women's liberation, according to this relentelessly upbeat manifesto, has become an unstoppable movement, and women, though not yet fully liberated, are building a new social order. The authors, who previously collaborated on Megatrends and Megatrends 2000, contend that women in business are creating a new anti-authoritarian leadership style that empowers employees. They prediet an upsurge of women in politics and forecast that in the 1990s women will break through to top corporate posts and no longer follow clothing fashions. They envisage women's medical issues rising to the top of the nation's health-care agenda and claim that women are revolutionizing organized religion by reintegrating female values. Sprinkled with tidbits of useful information and highlighting entrepreneurial and professional areas where women may venture in the '90s, this often superficial survey is likely to be a bestseller. 300,000first printing;first serial to Glamour; BOMC and QPB alternates; Fortune Book Clubfeatured alternate; author tour.
Copyright 1992 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

From Kirkus Reviews

The wife/husband team responsible for Megatrends 2000 (1989) and Re-Inventing the Corporation (1985) furnishes another slick set of socioeconomic forecasts. Aburdene and Naisbitt offer women (and the men who come in contact with them) upbeat assertions on the increasingly influential roles that women are playing and will play in the world's affairs. Taking for granted the achievement of critical mass in venues ranging from elective office through the workplace, the authors argue that women are changing the world--and for the better, because the flow is toward caring, collaboration, and compassion, not female chauvinism or oppression. In their sunny- side-up inventory of the major forces women are harnessing, Aburdene and Naisbitt touch most of the obvious bases--business, education, family, fashion, health care, pay equity, politics, social activism, even sports. In their accessible and anecdotal text, moreover, they are as apt to tender jarring asides as conventional commentary--for example, characterizing organized religion as ``the most sexist institution in history,'' with the military a close second. They also include an over-the-top chapter on the revival of goddess myths in the West. For the most part, though, Aburdene and Naisbitt focus on mainstream issues that are of concern to men as well as women. An accentuate-the-positive audit that, though longer on breadth than depth, smartly documents potentially earth-shaking swings in the balance of female/male power. -- Copyright ©1992, Kirkus Associates, LP. All rights reserved. --This text refers to an out of print or unavailable edition of this title.

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Most Helpful Customer Reviews

5 of 6 people found the following review helpful By A Customer on February 7, 2000
Format: Paperback
This book--obviously, from the title--is trying to capitalize on the authors' previous bestseller "Megatrends," which was indeed full of fascinating and insightful information.
But "Megatrends for Women" does not appear to employ the content analysis methodology that made "Megatrends" so right on the money. Instead, this is made up almost entirely of anecdotes and quotes from various activists/advocates. In short, it's not an objective sociological study, it's personal politics.
As a woman who often writes on women's issues, I was hoping this book would provide substantiated evidence of social trends. It doesn't--and, unless you happen to agree with the authors' feminist point of view, it's a bit of a bore.
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5 of 7 people found the following review helpful By A Customer on August 18, 1999
Format: Paperback
I was disappointed to see the world's religious traditions so dismissively trashed in this book. I thought that the civilized world learned about religious intolerance in the wake of the horrors of World War II. Perhaps the co-authors may wish to examine the trend of unimaginative journalists bashing organized religion.
I think that recent history boasts of women whose vision and leadership is enriched by the values and ethics of their religious traditions. Dorothy Day is an outstanding example of this trend.
It is an exciting time in history as women are continuing to emerge as compelling leaders in global society. Religious intolerance aside, Megatrends for Women is an interesting look at the remarkable trends shaping our world.
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2 of 5 people found the following review helpful By A Customer on July 6, 1998
Format: Paperback
I really enjoyed this book. It made me think about what I am doing with my time, and how I can improve myself and the world around me. I was disappointed with the lack of African American input in the areas of business, politics, and religion. Also, whats going on in the South, from your book, NOTHING!! Women are a powerful force in this country, and the world. I think we should take it back!!!
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