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Meggs' History of Graphic Design Hardcover – December 7, 2005

ISBN-13: 978-0471699026 ISBN-10: 0471699020 Edition: 4th

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Product Details

  • Hardcover: 592 pages
  • Publisher: Wiley; 4 edition (December 7, 2005)
  • Language: English
  • ISBN-10: 0471699020
  • ISBN-13: 978-0471699026
  • Product Dimensions: 1.6 x 9.2 x 11.3 inches
  • Shipping Weight: 4.7 pounds
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (76 customer reviews)
  • Amazon Best Sellers Rank: #41,021 in Books (See Top 100 in Books)

Editorial Reviews

From the Inside Flap

Under the new authorial leadership of Alston W. Purvis, Meggs' History of Graphic Design, Fourth Edition offers hundreds of full-color images supported by the latest information, including a new chapter on modern type design. With more than 1,000 illustrations, lucid text, and interpretive captions, this Fourth Edition reveals a saga of creative innovators, breakthrough technologies, and important design innovations.

Graphic design is a vital component of each culture and period in human history, and this Fourth Edition was carefully reviewed and updated to best represent the work of particular time periods and designers. This edition's historic account is an extraordinary panorama of people and events, including:

  • The Invention of Writing and Alphabets
  • Medieval Manuscript Books
  • The Origins of Printing and Typography
  • Renaissance Graphic Design
  • The Arts and Crafts Movement
  • Victorian and Art Nouveau Graphics
  • Modern Art and Its Impact on Design
  • Visual Identity and Conceptual Images
  • Postmodern Design
  • The Computer Graphics Revolution

A History of Graphic Design, Fourth Edition surpasses in detail and breadth the content, design, and color reproduction of previous editions. Professionals, students, and everyone who works with or loves the world of graphic design will quickly find this reference tool is an invaluable visual survey that they will turn to again and again

About the Author

The late PHILIP B. MEGGS was a designer, educator, and author. He was School of the Arts Research Professor, Communication Arts and Design Department, at Virginia Commonwealth University; visiting faculty at Syracuse University and the National College of Art and Design in Dublin, Ireland; and contributing editor to Print magazine. He authored more than a dozen books and 150 articles and papers on design and typography, including a section on graphic design in Encyclopedia Britannica. He was inducted into the Art Directors Hall of Fame and received its Educator's Award for lifetime achievement and significantly shaping the future of the fields of graphic design education and writing.

ALSTON W. PURVIS is Associate Professor of Graphic Design at Boston University. During his career, he has worked as an instructor at The Cooper Union and at the Royal Academy of Fine Arts at The Hague. His photographs have been exhibited in Amsterdam, London, New York, and Paris. He is the author of Dutch Graphic Design, 1918–1945 (Wiley) and H. N. Werkman; and coauthor of Graphic Design 20th Century; A Century of Posters; and Wendingen: A Journal of Arts 1918–1932.

Customer Reviews

4.5 out of 5 stars
5 star
49
4 star
19
3 star
7
2 star
0
1 star
1
See all 76 customer reviews
It's a good book, had to think about whether I wanted to sell it back.
Del Scoville
The design and graphics and descriptions in the book is very detailed and descriptive about the timeline of graphic design and illustration.
chris
If you study art history or graphic design, I think this would be a great reference book to have.
SL

Most Helpful Customer Reviews

40 of 41 people found the following review helpful By SL on March 20, 2001
Format: Hardcover Verified Purchase
In my opinion, this 3rd Edition "A History of GD" is the best reference book written about graphic design. This 500 plus pages book/bible is simply divided into 5 sections, 1) The Prologue to Graphic Design, 2) A Graphic Rennaissance, 3) The Industrial Revolution, 4)The Modernist Era, and 5) The Age of Information. The topics range from the invention of writing to, creation of new typogrphic styles to, the digital revolution and computer art. There are plenty of graphics and photos on every page to accompany the wonderfully written text. If you study art history or graphic design, I think this would be a great reference book to have. It will take some time to read the entire book. But this is like a text book, so, reading only part of the chapters would be quite informative as well. Once you are done, you will definitely appreciate graphic design/graphic designers.
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13 of 13 people found the following review helpful By Rachel Lieberman on August 3, 2005
Format: Hardcover
I bought this book for a class and am incredibly impressed. It covers the evolution of graphic communication from the earliest cave paintings to the web. This book has incredible pictures and describes different styles in an easy to understand format. It is thick, but is one of the best reference books for choosing style and historical content. I normally sell back my textbooks, but this one is staying in my library!
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9 of 9 people found the following review helpful By Mikhail on June 17, 2001
Format: Hardcover
This is The Book, a must-have. Incredibly helpful. What I like best - it provides an outstandingly complete context in which certain individual works and trends were developed. Also, you don't have to read the whole - very big - book to understand the things you're currently looking for; it's a great reference. And if you don't find something, at least you know where else to look and which next bookshelf to address. Nothing comes close.
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12 of 14 people found the following review helpful By Design Professor on February 2, 2008
Format: Hardcover
After using all the editions, the latest isn't up to the late Phil Meggs' standards. In its attempt to
be concise and concept oriented, it omits much cultural and marginal information that was
interesting and flavorful. This edition is not as delicious as the others. I'm thinking of switching
textbooks for my students.
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8 of 9 people found the following review helpful By Denise Reyes on August 1, 2001
Format: Hardcover
This book gives a concise background on the history of graphic design. It incorporates how graphic artists react to the times and societal issues they are faced with, and how they influence the world around them with their innovations. The collection of images is quite spectacular! A must have for every graphic designer and/or art lover!
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5 of 5 people found the following review helpful By Geekdomo TOP 1000 REVIEWERVINE VOICE on May 3, 2010
Format: Hardcover Verified Purchase
Length: 0:45 Mins
This book is a must have if you are taking any graphic design courses. If you are already a graphic designer this book is also a must have. My class is long over and I wont sell this book, that says something considering I am a starving student, well maybe not starving.

I bought this for a class and I ended up reading it just because the information presented is both interesting and also very digestible to the average reader. It is a very interesting book that you can keep long after the class is over. One thing is it makes a fantastic coffee table book. It would not be out of place in the lobby of your design firm.

Content (+)
The content of this book covers from our earliest designs all the way to modern design and the impact it has on our lives. The content of this book does not shy away from the controversial to the mundane.

Images (+)
I made the video clip so you could see the great artwork in this book. Many full color images are wonderful references that can be used when you are designing. "Good artists copy, great artists steal", Pablo Picasso

Text (+)
As I was saying this is not just boring text droning on and on. It, in fact is very interesting to those that are into graphic design or art. Any art is graphic design, and all graphic design is art. You really get that feeling after reading this book.

Overall this book is a great value at what I paid for it which is twice what it cost now. Get this BRAND NEW and you will have this book for many years.
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5 of 5 people found the following review helpful By Lauren Carney on December 26, 2006
Format: Hardcover Verified Purchase
I am a graphic design student, and this book was assigned for one of my classes. The History of Graphic Design, is such am amazing book. I find myself flipping through the pages for fun! You could read it over and over again, and always learn something new. This is a very thick book, full of vibrant pictures, and great for gathering your own ideas ! If you could only buy one book on the history of graphci design, this should be that book !
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4 of 4 people found the following review helpful By Bernita J McGoldrick on February 8, 2004
Format: Hardcover
I am a student of Graphic Design, and was assigned this book as a supplementary text for my class of the History of Graphic Design. I am impressed with his well-written and considerable text as well as accompanying pictures. This is is a well-researched and thorough compilation of information which starts at 6000BC. I would consider this to be the bible to any graphic design student.
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