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I Want it Now! A Memoir of Life on the Set of Willy Wonka and the Chocolate Factory [Kindle Edition]

Julie Dawn Cole , Michael Esslinger
4.2 out of 5 stars  See all reviews (187 customer reviews)

Print List Price: $21.95
Kindle Price: $6.99
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  • Length: 252 pages
  • Word Wise: Not Enabled Learn More
  • Due to its large file size, this book may take longer to download
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Book Description

In 1970, Julie Dawn Cole was cast as the unforgettable Veruca Salt in the classic motion picture Willy Wonka and the Chocolate Factory with Gene Wilder. Since its release in 1971, this epic musical has endured as a favorite of children from around the world with a fan base that encompasses generations of movie goers. With its unforgettable characters, chocolaty landscapes and everlasting music, this charming fairy-tale mixes these ingredients into what has been become a cinematic classic from literary legend Roald Dahl.

Praised by critics worldwide and often featured in broadcasts with other masterpiece musicals, it remains a timeless treasure. Acclaimed film critic Robert Ebert wrote: "Willy Wonka and the Chocolate Factory is probably the best film of its sort since The Wizard of Oz. It is everything that family movies usually claim to be, but aren't: Delightful, funny, scary, exciting, and, most of all, a genuine work of imagination."

Julie Dawn Cole has written an enchanting and richly illustrated memoir that offers a rare look behind the stage curtain to this ageless film. Splendidly illustrated with personal letters, never-seen-before photographs and documents; her mesmerizing story chronicles the entire production experience and tells of the remarkable journey of how she became known worldwide as a really bad egg. Filled with countless funny and touching memories, her story takes readers behind-the-scenes of Willy Wonka and the resulting coming of age journey that brought the cast together again after nearly a quarter century. I Want it Now takes readers beyond the world of pure imagination and behind the scenes to this universally cherished motion picture. A true-to-life Charlie Bucket tale, Julie's story is unforgettable...

Editorial Reviews


"This scrap book-style memoir features Cole's memories from the set and loads of details that will satisfy even the most die-hard "Wonka" nerd's sweet tooth." - CNN

Product Details

  • File Size: 15727 KB
  • Print Length: 252 pages
  • Publisher: BearManor Media / Ocean View Publishing (July 12, 2011)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B005M667P4
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #213,166 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
26 of 29 people found the following review helpful
5.0 out of 5 stars Loved it!! March 12, 2011
By Nicky H
This is a really wonderful book - I devoured it in one sitting, literally could not put it down!
It is so beautifully written - I laughed and cried as I joined Julie on her incredible journey through the magical world of Wonka!!
Thank you Julie for sharing this beautiful book with us all. I loved it!!!!
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16 of 17 people found the following review helpful
Format:Kindle Edition
This is an interesting tidbit for movie buffs and especially Wonka. The actress who played Veruca Salt shares her memories and pictures of her career and life. I think the book is worth it just for some of the pictures that are less well known. What I found quite remarkable is how some of the cast members, that includes all non acting staff, are somehow intertwined within the upper echelons of Hollywood and/or the showbiz world. It is unfortunate that quite a few of the original cast members have already passed away. I do wonder what the writer thinks of the remake of Willie Wonka.
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32 of 38 people found the following review helpful
By Jason D
Format:Paperback|Verified Purchase
As a fan of Willy Wonka & The Chocolate Factory, I was excited to learn that Julie Dawn Cole, the actress who played the role of Veruca Salt, was releasing a book, titled "I Want It Now" about her memories of being on the set of Willy Wonka. As soon as I read about the book being available, I placed my order on Amazon.com and received my book a few days later. Even as a self proclaimed "non-reader," I read the 200+ page book within 2 days! I simply couldn't put it down...it was that good. Within the book are photos that can't be seen elsewhere, and personal happenings during Julie's childhood and adulthood. If you are a fan of Willy Wonka, don't delay, order this book today! You will be sure to "Want It Now!"
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6 of 6 people found the following review helpful
5.0 out of 5 stars I loved it June 17, 2011
Format:Kindle Edition|Verified Purchase
I love the movie Willy Wonka so was glad to find this book.it is a great insight into the movie and it is nice to know that Gene Wilder is as wonderful as I always hoped he was.
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4 of 4 people found the following review helpful
4.0 out of 5 stars Fun Read February 20, 2012
Format:Kindle Edition|Verified Purchase
I enjoyed the book, overall. This may seem harsh, but I admit that I wasn't all that interested in the author's life outside the movie. However, she did a good job of condensing that information down to a minimum. The book got to the topic I was interested in quickly and focused on it, for the most part.

I enjoyed reading about Ms Cole's experiences, and I was absolutely delighted to hear that Gene Wilder was kind and well liked. It's disappointing when one hears about an actor's personality that doesn't fit their on-screen persona, and I do appreciate Mr. Wilder's work.

The hand-written letters and photos were something of a loss on my e-ink Kindle. I could not read the letters and the device is just not well suited to photos of this sort. Some letters had print "translations" of some sections, and some did not.

There was one quote from Gene Wilder regarding his experience in working with the children that gave me a serious laugh. I could just hear him saying it.

I don't know that I would have ever purchased this book, but I was delighted to see it come across as a free book for the Kindle. I enjoyed reading it, and now I'd like to see the movie again - it's been a long time!
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12 of 15 people found the following review helpful
5.0 out of 5 stars Julie's a Good Egg! May 10, 2011
A Thoroughly Enjoyable Book! It's the kind of book you devour (like chocolate)because its so good! Thanks for writing it Julie!
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4 of 4 people found the following review helpful
5.0 out of 5 stars Not quite what I expected, but wonderful June 10, 2012
By Jwb52z
Format:Kindle Edition|Verified Purchase
I enjoyed this short book a great deal. It only took a few hours for me to read it. I liked getting a look back into not only the time the author spent playing Veruca Salt, but her "downtime" off the set and her time at home and after the movie was finished. There are a few things, I won't spoil them for those who haven't read it, that I wouldn't have known that had nothing to do with her at all if I hadn't read this book. That made it even better because there was information in here that I had no idea she played a part in at all. I think anyone who enjoyed the movie itself and also enjoys celebrity type memoirs will enjoy this, but remember, it's not supposed to be a work of "great literature". It's a fun look behind the scenes of a particular time in a particular movie many people have come to love over the years. Give it a shot!
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4 of 4 people found the following review helpful
5.0 out of 5 stars Loving, warm, interesting, insightful January 17, 2012
Format:Kindle Edition|Verified Purchase
I had just finished a book that was heavy in content, to say the least. I wanted a light-hearted book and this was just the book I needed. If you are a Willy Wonka fan, this book is for you!
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Most Recent Customer Reviews
5.0 out of 5 stars Loved the book
Having been a Willie Wonka fan myself, I loved reading this book with all the info about the production and interaction of the actors.
Published 1 month ago by Sharon E. Ogden
5.0 out of 5 stars Iinteresting read for Willy Wonka fans
Showed perspective of actress as she was coming into a new career. Very interesting read especially for Wonka fans. Always loved as a child really enjoyed as an adult
Published 1 month ago by Cejay
1.0 out of 5 stars Don't bother.
A sad story from a self-obsessed child star.
Published 2 months ago by Amazon Customer
3.0 out of 5 stars Good for WW fans but not too insightful
Somewhat boring life story by your typical one hit wonder child actress
Published 3 months ago by Boraxo
4.0 out of 5 stars Interesting
Interesting to see what happened behind the scenes. A huge favorite movie if mine. Thank you for sharing your story.
Published 4 months ago by Cynthia Baur
4.0 out of 5 stars Enjoyable, behind the scenes look of a child actor.
Easy read. Enjoyed learning more about how the movie was brought to life. No CG back then. What some had to go through for our enjoyment. Read more
Published 4 months ago by Shari
4.0 out of 5 stars wonderful read!
This book enthralled me so much that I read it in just a few hours! I remember seeing Wiily Wonka when it came out, and to this day I try to watch it whenever it comes on TV (I... Read more
Published 5 months ago by Benita r.
5.0 out of 5 stars A fantastic personal history of the making of a classic children's...
This is a must read for anybody who is a fan of the original 1970 Gene Wilder production of Willy Wonka And The Chocolate Factory. Read more
Published 6 months ago by LN569
3.0 out of 5 stars Interesting back story to a beloved character
It was fun to learn about Julie's life after Wonka. If you are a fan of the original movie, it is worth reading.
Published 6 months ago by Diana A.
5.0 out of 5 stars Great Autobiography of Julie Dawn Cole
I really enjoyed the personal memories of Miss Veruca Salt (AKA Julie Dawn Cole.) If you love Willy Wonka and the Chocolate Factory, you'll enjoy this book.
Published 6 months ago by Joyce A. Scott
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More About the Author

Michael Esslinger is a historical researcher and best-selling author whose acclaimed work has appeared in numerous books, film and television documentaries, including segments on the Discovery, National Geographic and History Channels. His work spans entertainment, science, politics and historical subjects.

From the elusive crew of Apollo 11, the first men to walk on the moon, to inmates of Alcatraz; he has interviewed icons and other figures that have shaped history and continues to write on subjects that explore a vast spectrum of the human experience.

His books ALCATRAZ - A Definitive History of the Penitentiary Years and Letters from Alcatraz continue as best-selling references chronicling the island's rich historical past. He is the co-author of the classic film memoir: I WANT IT NOW! A Memoir of Life on the Set of Willy Wonka and the Chocolate Factory, a magical memoir penned by Julie Dawn Cole, the original Veruca Salt in the classic motion picture with Gene Wilder.

Current projects include a comprehensive history on the Apollo Program based on interviews that include Neil Armstrong, Buzz Aldrin and Michael Collins documenting mankind's epic journey to the moon. He is also engaged in several Alcatraz related projects. They include: Whitey Bulger, The Alcatraz Interviews (a volume of interviews conducted by the author); Al Capone - the King of Alcatraz, a historical account of Capone's years on the Rock, and a new account of the 1962 Frank Morris and Anglin Brothers Alcatraz escape entitled, Alcatraz Escape: The Untold Story of the Greatest Prison Escape in American History.

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