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I Want it Now! A Memoir of Life on the Set of Willy Wonka and the Chocolate Factory [Kindle Edition]

Julie Dawn Cole , Michael Esslinger
4.2 out of 5 stars  See all reviews (199 customer reviews)

Kindle Price: $5.99
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  • Length: 252 pages
  • Word Wise: Enabled
  • Due to its large file size, this book may take longer to download
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Book Description

In 1970, Julie Dawn Cole was cast as the unforgettable Veruca Salt in the classic motion picture Willy Wonka and the Chocolate Factory with Gene Wilder. Since its release in 1971, this epic musical has endured as a favorite of children from around the world with a fan base that encompasses generations of movie goers. With its unforgettable characters, chocolaty landscapes and everlasting music, this charming fairy-tale mixes these ingredients into what has been become a cinematic classic from literary legend Roald Dahl.

Praised by critics worldwide and often featured in broadcasts with other masterpiece musicals, it remains a timeless treasure. Acclaimed film critic Robert Ebert wrote: "Willy Wonka and the Chocolate Factory is probably the best film of its sort since The Wizard of Oz. It is everything that family movies usually claim to be, but aren't: Delightful, funny, scary, exciting, and, most of all, a genuine work of imagination."

Julie Dawn Cole has written an enchanting and richly illustrated memoir that offers a rare look behind the stage curtain to this ageless film. Splendidly illustrated with personal letters, never-seen-before photographs and documents; her mesmerizing story chronicles the entire production experience and tells of the remarkable journey of how she became known worldwide as a really bad egg. Filled with countless funny and touching memories, her story takes readers behind-the-scenes of Willy Wonka and the resulting coming of age journey that brought the cast together again after nearly a quarter century. I Want it Now takes readers beyond the world of pure imagination and behind the scenes to this universally cherished motion picture. A true-to-life Charlie Bucket tale, Julie's story is unforgettable...

Editorial Reviews


"This scrap book-style memoir features Cole's memories from the set and loads of details that will satisfy even the most die-hard "Wonka" nerd's sweet tooth." - CNN

Product Details

  • File Size: 15943 KB
  • Print Length: 252 pages
  • Publisher: BearManor Media / Ocean View Publishing (July 12, 2011)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B005M667P4
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #10,716 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
26 of 29 people found the following review helpful
5.0 out of 5 stars Loved it!! March 12, 2011
By Nicky H
This is a really wonderful book - I devoured it in one sitting, literally could not put it down!
It is so beautifully written - I laughed and cried as I joined Julie on her incredible journey through the magical world of Wonka!!
Thank you Julie for sharing this beautiful book with us all. I loved it!!!!
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16 of 17 people found the following review helpful
Format:Kindle Edition
This is an interesting tidbit for movie buffs and especially Wonka. The actress who played Veruca Salt shares her memories and pictures of her career and life. I think the book is worth it just for some of the pictures that are less well known. What I found quite remarkable is how some of the cast members, that includes all non acting staff, are somehow intertwined within the upper echelons of Hollywood and/or the showbiz world. It is unfortunate that quite a few of the original cast members have already passed away. I do wonder what the writer thinks of the remake of Willie Wonka.
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32 of 39 people found the following review helpful
By Jason D
Format:Paperback|Verified Purchase
As a fan of Willy Wonka & The Chocolate Factory, I was excited to learn that Julie Dawn Cole, the actress who played the role of Veruca Salt, was releasing a book, titled "I Want It Now" about her memories of being on the set of Willy Wonka. As soon as I read about the book being available, I placed my order on Amazon.com and received my book a few days later. Even as a self proclaimed "non-reader," I read the 200+ page book within 2 days! I simply couldn't put it down...it was that good. Within the book are photos that can't be seen elsewhere, and personal happenings during Julie's childhood and adulthood. If you are a fan of Willy Wonka, don't delay, order this book today! You will be sure to "Want It Now!"
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5 of 5 people found the following review helpful
4.0 out of 5 stars Fun Read February 20, 2012
Format:Kindle Edition|Verified Purchase
I enjoyed the book, overall. This may seem harsh, but I admit that I wasn't all that interested in the author's life outside the movie. However, she did a good job of condensing that information down to a minimum. The book got to the topic I was interested in quickly and focused on it, for the most part.

I enjoyed reading about Ms Cole's experiences, and I was absolutely delighted to hear that Gene Wilder was kind and well liked. It's disappointing when one hears about an actor's personality that doesn't fit their on-screen persona, and I do appreciate Mr. Wilder's work.

The hand-written letters and photos were something of a loss on my e-ink Kindle. I could not read the letters and the device is just not well suited to photos of this sort. Some letters had print "translations" of some sections, and some did not.

There was one quote from Gene Wilder regarding his experience in working with the children that gave me a serious laugh. I could just hear him saying it.

I don't know that I would have ever purchased this book, but I was delighted to see it come across as a free book for the Kindle. I enjoyed reading it, and now I'd like to see the movie again - it's been a long time!
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4 of 4 people found the following review helpful
3.0 out of 5 stars Viva Veruca! February 4, 2013
Format:Kindle Edition|Verified Purchase
I want an Oompa Loompa NOW!

Veruca Salt was always my favorite Dahl character simply because she wanted EVERYTHING.

And I don't see anything wrong with that.

I was an only child who wanted everything. Was I spoiled? I don't think so. For years, I asked for a pet lamb every birthday and Christmas, and I NEVER got one, so obviously, my parents didn't give me EVERYTHING I asked for...

Julie Dawn Cole, who breathed life into the character of Veruca Salt for the 1971 film 'Willy Wonka and the Chocolate Factory', paints a magical view of paradise during the filming of this beloved movie. Packed with photos, and good natured behind-the-scenes gossip, it's a fun, very light-weight read.

We learn that the boy who played Augustus Gloop spoke no English and didn't get to pal around with the other kids on the set. There was a rivalry with Denise Nickerson, who played Violet Beauregarde, over the affections of Peter Ostrum, the handsome young actor who played Charlie Bucket. (Ostrum, in case you're wondering, left acting after his one starring role, and is now a veterinarian in New York State.) Paris Themmon, who played Mike Teevee, was a bit of a troublemaker, leading Gene Wilder, when asked about working with the children during an interview, to quip, "Ah, four of them are fantastic, and one of them I'm going to shoot in the head tomorrow."

Unlike most films, Willy Wonka was shot almost chronologically, and the young actors were kept from viewing the magnificent "Chocolate Room" until the cameras were rolling, so the awed expressions you see on their faces are "genuine and unscripted."

Cole got to meet author Roald Dahl, who told her the origin of the name "Veruca.
Read more ›
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4 of 4 people found the following review helpful
5.0 out of 5 stars A rare glance into the world of WONKA June 12, 2011
By Shaun
Format:Paperback|Verified Purchase
I was excited when I heard that Julie Dawn Cole had written a book about her Willy Wonka experiences. I have been a fan of the film for as long as I can remember.

In the book Julie share's all her memories of her time on the set of Willy Wonka. If you are a fan of the movie this is a must have, you will love this book. Julie recounts her acting career onstage,on TV, etc. She briefly touches on her family life but the main theme of the book is her association with Willy Wonka.

I am thankful that Julie decided to share her memories with the fans. It gives us all a glimpse into the world of Wonka. I won't give anything away here but I learned a lot about the behind the scenes making of the film.

I could not put it down, like any good book I was a little sad when I reached the end.
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Most Recent Customer Reviews
2.0 out of 5 stars Two Stars
Not into Bio's and I though this would be about the Actor Gene Wilder, not little miss violet.
Published 14 hours ago by April D Morehouse
5.0 out of 5 stars One of the lucky ones who remember...
This movie, along with "Chitty-Chitty Bang-Bang", "Mary Poppins", and "Bedknobs and Broomsticks", defined my childhood and were pure magic to a nine-year old child who completely... Read more
Published 1 day ago by David
5.0 out of 5 stars Loved it!
Willy Wonka and the Chocolate Factory was one of my favorite movies when I was a child. I was excited to read this book and get an insider's view of the production. Read more
Published 2 days ago by Keely M.
5.0 out of 5 stars A Person Worth Meeting
So nice to meet the person and life behind a beloved film from the past. Feels like an old friend.
Published 3 days ago by Ross Wyman
4.0 out of 5 stars Decent but lacking depth
It was interesting to learn about some of the idiosyncrasies of behind-the-scenes happenings from a beloved movie from my childhood. Read more
Published 1 month ago by Jeannie
5.0 out of 5 stars True Fans Must Read!
This is a great book and a must-read for any true fan of the original Willy Wonka and the Chocolate Factory! Read more
Published 4 months ago by Kel
3.0 out of 5 stars Grammar and spelling mistakes abound
Ms. Cole did a great job of recounting her experiences both during and after the production of the film. Read more
Published 4 months ago by JRS9000
5.0 out of 5 stars Five Stars
great quality, would buy from again
Published 5 months ago by Jenhekos
4.0 out of 5 stars Fun book. She writes great and it's a cool ...
Fun book. She writes great and it's a cool perspective on a great movie.
Published 5 months ago by bzzh8c
5.0 out of 5 stars A wonderful story about her journey
I never liked Veruca Salt in Willie Wonka but after reading this memoir I love Julie Dawn Cole. It's like looking at her scrapbook with her!
Published 5 months ago by Kathy
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More About the Author

Michael Esslinger is a historical researcher and best-selling author whose acclaimed work has appeared in numerous books, film and television documentaries, including segments on the Discovery, National Geographic and History Channels. His work spans entertainment, science, politics and historical subjects.

From the elusive crew of Apollo 11, the first men to walk on the moon, to prisoners of Alcatraz; he has interviewed icons and other figures that have shaped history and continues to write on subjects that explore a vast spectrum of the human experience.

His books ALCATRAZ - A Definitive History of the Penitentiary Years and Letters from Alcatraz continue as best-selling references chronicling the island's rich historical past. He is the co-author of the classic film memoir: I WANT IT NOW! A Memoir of Life on the Set of Willy Wonka and the Chocolate Factory, a magical memoir penned by Julie Dawn Cole, the original Veruca Salt in the classic motion picture with Gene Wilder.

Current projects include a comprehensive history on the Apollo Program based on interviews that include Neil Armstrong, Buzz Aldrin and Michael Collins documenting mankind's epic journey to the moon. He is also engaged in several Alcatraz related projects. They include: Whitey Bulger: The Alcatraz Interviews (a volume of interviews conducted by the author); Al Capone - the King of Alcatraz, a historical account of Capone's years on the Rock, and a new account of the 1962 Frank Morris and Anglin Brothers Alcatraz escape entitled, Escaping Escape: The Untold Story of the Greatest Prison Break in American History.


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