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I Want it Now! A Memoir of Life on the Set of Willy Wonka and the Chocolate Factory [Kindle Edition]

Julie Dawn Cole , Michael Esslinger
4.2 out of 5 stars  See all reviews (175 customer reviews)

Print List Price: $21.95
Kindle Price: $6.99
You Save: $14.96 (68%)
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  • Length: 252 pages
  • Due to its large file size, this book may take longer to download


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Book Description

In 1970, Julie Dawn Cole was cast as the unforgettable Veruca Salt in the classic motion picture Willy Wonka and the Chocolate Factory with Gene Wilder. Since its release in 1971, this epic musical has endured as a favorite of children from around the world with a fan base that encompasses generations of movie goers. With its unforgettable characters, chocolaty landscapes and everlasting music, this charming fairy-tale mixes these ingredients into what has been become a cinematic classic from literary legend Roald Dahl.

Praised by critics worldwide and often featured in broadcasts with other masterpiece musicals, it remains a timeless treasure. Acclaimed film critic Robert Ebert wrote: "Willy Wonka and the Chocolate Factory is probably the best film of its sort since The Wizard of Oz. It is everything that family movies usually claim to be, but aren't: Delightful, funny, scary, exciting, and, most of all, a genuine work of imagination."

Julie Dawn Cole has written an enchanting and richly illustrated memoir that offers a rare look behind the stage curtain to this ageless film. Splendidly illustrated with personal letters, never-seen-before photographs and documents; her mesmerizing story chronicles the entire production experience and tells of the remarkable journey of how she became known worldwide as a really bad egg. Filled with countless funny and touching memories, her story takes readers behind-the-scenes of Willy Wonka and the resulting coming of age journey that brought the cast together again after nearly a quarter century. I Want it Now takes readers beyond the world of pure imagination and behind the scenes to this universally cherished motion picture. A true-to-life Charlie Bucket tale, Julie's story is unforgettable...

Editorial Reviews


"This scrap book-style memoir features Cole's memories from the set and loads of details that will satisfy even the most die-hard "Wonka" nerd's sweet tooth." - CNN

Product Details

  • File Size: 15727 KB
  • Print Length: 252 pages
  • Publisher: BearManor Media / Ocean View Publishing (July 12, 2011)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B005M667P4
  • Text-to-Speech: Enabled
  • X-Ray:
  • Lending: Enabled
  • Amazon Best Sellers Rank: #248,001 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
25 of 28 people found the following review helpful
5.0 out of 5 stars Loved it!! March 12, 2011
By Nicky H
This is a really wonderful book - I devoured it in one sitting, literally could not put it down!
It is so beautifully written - I laughed and cried as I joined Julie on her incredible journey through the magical world of Wonka!!
Thank you Julie for sharing this beautiful book with us all. I loved it!!!!
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16 of 17 people found the following review helpful
Format:Kindle Edition
This is an interesting tidbit for movie buffs and especially Wonka. The actress who played Veruca Salt shares her memories and pictures of her career and life. I think the book is worth it just for some of the pictures that are less well known. What I found quite remarkable is how some of the cast members, that includes all non acting staff, are somehow intertwined within the upper echelons of Hollywood and/or the showbiz world. It is unfortunate that quite a few of the original cast members have already passed away. I do wonder what the writer thinks of the remake of Willie Wonka.
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30 of 36 people found the following review helpful
By Jason D
Format:Paperback|Verified Purchase
As a fan of Willy Wonka & The Chocolate Factory, I was excited to learn that Julie Dawn Cole, the actress who played the role of Veruca Salt, was releasing a book, titled "I Want It Now" about her memories of being on the set of Willy Wonka. As soon as I read about the book being available, I placed my order on and received my book a few days later. Even as a self proclaimed "non-reader," I read the 200+ page book within 2 days! I simply couldn't put it was that good. Within the book are photos that can't be seen elsewhere, and personal happenings during Julie's childhood and adulthood. If you are a fan of Willy Wonka, don't delay, order this book today! You will be sure to "Want It Now!"
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5 of 5 people found the following review helpful
5.0 out of 5 stars I loved it June 17, 2011
Format:Kindle Edition|Verified Purchase
I love the movie Willy Wonka so was glad to find this is a great insight into the movie and it is nice to know that Gene Wilder is as wonderful as I always hoped he was.
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12 of 15 people found the following review helpful
5.0 out of 5 stars Julie's a Good Egg! May 10, 2011
A Thoroughly Enjoyable Book! It's the kind of book you devour (like chocolate)because its so good! Thanks for writing it Julie!
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4 of 4 people found the following review helpful
4.0 out of 5 stars Fun Read February 20, 2012
Format:Kindle Edition|Verified Purchase
I enjoyed the book, overall. This may seem harsh, but I admit that I wasn't all that interested in the author's life outside the movie. However, she did a good job of condensing that information down to a minimum. The book got to the topic I was interested in quickly and focused on it, for the most part.

I enjoyed reading about Ms Cole's experiences, and I was absolutely delighted to hear that Gene Wilder was kind and well liked. It's disappointing when one hears about an actor's personality that doesn't fit their on-screen persona, and I do appreciate Mr. Wilder's work.

The hand-written letters and photos were something of a loss on my e-ink Kindle. I could not read the letters and the device is just not well suited to photos of this sort. Some letters had print "translations" of some sections, and some did not.

There was one quote from Gene Wilder regarding his experience in working with the children that gave me a serious laugh. I could just hear him saying it.

I don't know that I would have ever purchased this book, but I was delighted to see it come across as a free book for the Kindle. I enjoyed reading it, and now I'd like to see the movie again - it's been a long time!
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4 of 4 people found the following review helpful
5.0 out of 5 stars Loving, warm, interesting, insightful January 17, 2012
Format:Kindle Edition|Verified Purchase
I had just finished a book that was heavy in content, to say the least. I wanted a light-hearted book and this was just the book I needed. If you are a Willy Wonka fan, this book is for you!
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4 of 4 people found the following review helpful
5.0 out of 5 stars Scrumdidilyumptious! January 12, 2012
Format:Kindle Edition|Verified Purchase
Not since "The Help have I read a book so fast. I could not put this book down! As a huge fan of Willy Wonka and the Chocolate Factory I was very excited to read this book. Veruca Salt was my favorite character and I watched her sing "I Want It Now" over and over until my VHS tape wore out. This book describes her life as an actress, giving a brief history of pre-Wonka days and follows her memories while filming Wonks. It is a book so beautifully written- it makes the reader feel as if they are experiencing it for themselves. It was fun to learn about all her acting jobs following the movie and the Wonks Kids reunion years later. So entertaining, funny, informative, and historical that I read the book in less than a day!
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Most Recent Customer Reviews
5.0 out of 5 stars A lovely memoir
Just the right pace, telling the rights stories, with just enough background, and fantastics pictures and mementos. This is a wonderful read!
Published 18 days ago by James L. Baldwin
5.0 out of 5 stars Wonderful_ishious!!!
I always wanted a back_set view of Wonka. Thanks Julie. I`d love to read from Peter and Denise, too... I enjoyed this book a lot and I confess to being a Wonkaholic!
Published 25 days ago by Amazon Customer
3.0 out of 5 stars Eh.
Easy read, if not a bit exhausting. Naturally, everything was written from the authors point of view. I was hoping for more about the actual filming of the movie, on set, vs. Read more
Published 1 month ago by Windfall71
4.0 out of 5 stars Well-written book that captures the heart of Willy Wonka
What kid wasn't fascinated with the story of Willy Wonka, and still finds himself watching the movie on TV? Read more
Published 1 month ago by BlacKnight28
3.0 out of 5 stars A good read
I Liked getting the insight one what it was like for the author as a child to be a part of something magical. Read more
Published 2 months ago by JDS
5.0 out of 5 stars Great Read!
I would definitely recommend this book. I watch Willy Wonka and the Chocolate Factory every time it comes on tv. Read more
Published 2 months ago by HEATHER
5.0 out of 5 stars I didn't know glad I read this book!
Anyone who saw the movie Willy Wonka and the Chocolate Factory (WWATCF), whether as a child or an adult, will thoroughly enjoy this book. Read more
Published 2 months ago by Melissa Nitsche
4.0 out of 5 stars Enjoyable!
This is a great insight of a behind-the-scenes look of the classic movie, Willy Wonka and the Chocolate Factory. Read more
Published 3 months ago by Trish
5.0 out of 5 stars Julie is awesome
This was an excellent book for those of us who loved the Willy Wonka movie with Gene Wilder. It had some great inside information about the movie.
Published 3 months ago by S. Dunayer
5.0 out of 5 stars Insider's view
This book was well written and easy to read. There are a lot of pictures to go along with the story. Read more
Published 3 months ago by Amazon Customer
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More About the Author

Michael Esslinger is a historical researcher and best-selling author whose acclaimed work has appeared in numerous books, film and television documentaries, including segments on the Discovery, National Geographic and History Channels. His work spans entertainment, science, politics and historical subjects.

From the elusive crew of Apollo 11, the first men to walk on the moon, to inmates of Alcatraz; he has interviewed icons and other figures that have shaped history and continues to write on subjects that explore a vast spectrum of the human experience.

His books ALCATRAZ - A Definitive History of the Penitentiary Years and Letters from Alcatraz continue as best-selling references chronicling the island's rich historical past. He is the co-author of the classic film memoir: I WANT IT NOW! A Memoir of Life on the Set of Willy Wonka and the Chocolate Factory, a magical memoir penned by Julie Dawn Cole, the original Veruca Salt in the classic motion picture with Gene Wilder.

Current projects include a comprehensive history on the Apollo Program based on interviews that include Neil Armstrong, Buzz Aldrin and Michael Collins documenting mankind's epic journey to the moon. He is also engaged in several Alcatraz related projects. They include: Whitey Bulger, The Alcatraz Interviews (a volume of interviews conducted by the author); Al Capone - the King of Alcatraz, a historical account of Capone's years on the Rock, and a new account of the 1962 Frank Morris and Anglin Brothers Alcatraz escape entitled, Alcatraz Escape: The Untold Story of the Greatest Prison Escape in American History.

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