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I Want it Now! A Memoir of Life on the Set of Willy Wonka and the Chocolate Factory [Paperback]

Julie Dawn Cole , Michael Esslinger
4.3 out of 5 stars  See all reviews (111 customer reviews)

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Book Description

February 22, 2011
In 1970, Julie Dawn Cole was cast as the unforgettable Veruca Salt in the classic motion picture Willy Wonka and the Chocolate Factory with Gene Wilder. Since its release in 1971, this epic musical has endured as a favorite of children from around the world with a fan base that encompasses generations of movie goers. With its unforgettable characters, chocolaty landscapes and everlasting music, this charming fairy-tale mixes these ingredients into what has been become a cinematic classic from literary legend Roald Dahl. Praised by critics worldwide and often featured in broadcasts with other masterpiece musicals, it remains a timeless treasure. Acclaimed film critic Robert Ebert wrote: "Willy Wonka and the Chocolate Factory is probably the best film of its sort since The Wizard of Oz. It is everything that family movies usually claim to be, but aren't: Delightful, funny, scary, exciting, and, most of all, a genuine work of imagination." Julie Dawn Cole has written an enchanting and richly illustrated memoir that offers a rare look behind the stage curtain to this ageless film. Splendidly illustrated with personal letters, never-seen-before photographs and documents; her mesmerizing story chronicles the entire production experience and tells of the remarkable journey of how she became known worldwide as a really bad egg. Filled with countless funny and touching memories, her story takes readers behind-the-scenes of Willy Wonka and the resulting coming of age journey that brought the cast together again after nearly a quarter century. I Want it Now takes readers beyond the world of pure imagination and behind the scenes to this universally cherished motion picture. A true-to-life Charlie Bucket tale, Julie's story is unforgettable...

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Editorial Reviews

Review

"This scrap book-style memoir features Cole's memories from the set and loads of details that will satisfy even the most die-hard "Wonka" nerd's sweet tooth."
-- CNN Entertainment

Product Details

  • Paperback: 252 pages
  • Publisher: BearManor Media (February 22, 2011)
  • Language: English
  • ISBN-10: 1593930747
  • ISBN-13: 978-1593930745
  • Product Dimensions: 7 x 0.5 x 10 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (111 customer reviews)
  • Amazon Best Sellers Rank: #112,166 in Books (See Top 100 in Books)

More About the Author

Michael Esslinger is a historical researcher and best-selling author whose acclaimed work has appeared in numerous books, film and television documentaries, including segments on the Discovery, National Geographic and History Channels. His work spans entertainment, science, politics and historical subjects.

From the elusive crew of Apollo 11, the first men to walk on the moon, to inmates of Alcatraz; he has interviewed icons and other figures that have shaped history and continues to write on subjects that explore a vast spectrum of the human experience.

His books ALCATRAZ - A Definitive History of the Penitentiary Years and Letters from Alcatraz continue as best-selling references chronicling the island's rich historical past. He is the co-author of the classic film memoir: I WANT IT NOW! A Memoir of Life on the Set of Willy Wonka and the Chocolate Factory, a magical memoir penned by Julie Dawn Cole, the original Veruca Salt in the classic motion picture with Gene Wilder.

Current projects include a comprehensive history on the Apollo Program based on interviews that include Neil Armstrong, Buzz Aldrin and Michael Collins documenting mankind's epic journey to the moon. He is also engaged in two Alcatraz related projects, Al Capone - the King of Alcatraz, a historical account of Capone's hard years on the Rock, and a new account of the 1962 Frank Morris and Anglin Brothers Alcatraz escape.

He resides on the California Coast with his wife and three sons.

Customer Reviews

Bravo, Julie Dawn Cole! Delilah M.  |  14 reviewers made a similar statement
Most Helpful Customer Reviews
13 of 13 people found the following review helpful
Format:Kindle Edition
This is an interesting tidbit for movie buffs and especially Wonka. The actress who played Veruca Salt shares her memories and pictures of her career and life. I think the book is worth it just for some of the pictures that are less well known. What I found quite remarkable is how some of the cast members, that includes all non acting staff, are somehow intertwined within the upper echelons of Hollywood and/or the showbiz world. It is unfortunate that quite a few of the original cast members have already passed away. I do wonder what the writer thinks of the remake of Willie Wonka.
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21 of 24 people found the following review helpful
5.0 out of 5 stars Loved it!! March 12, 2011
By Nicky H
Format:Paperback
This is a really wonderful book - I devoured it in one sitting, literally could not put it down!
It is so beautifully written - I laughed and cried as I joined Julie on her incredible journey through the magical world of Wonka!!
Thank you Julie for sharing this beautiful book with us all. I loved it!!!!
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29 of 35 people found the following review helpful
By Jason D
Format:Paperback|Amazon Verified Purchase
As a fan of Willy Wonka & The Chocolate Factory, I was excited to learn that Julie Dawn Cole, the actress who played the role of Veruca Salt, was releasing a book, titled "I Want It Now" about her memories of being on the set of Willy Wonka. As soon as I read about the book being available, I placed my order on Amazon.com and received my book a few days later. Even as a self proclaimed "non-reader," I read the 200+ page book within 2 days! I simply couldn't put it down...it was that good. Within the book are photos that can't be seen elsewhere, and personal happenings during Julie's childhood and adulthood. If you are a fan of Willy Wonka, don't delay, order this book today! You will be sure to "Want It Now!"
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Most Recent Customer Reviews
5.0 out of 5 stars Fascinating!
Great read for any fan of Willy Wonka. Read it cover to cover in just a day, loved all the pictures too!
Published 1 hour ago by LilTurtleBug
5.0 out of 5 stars Good to hear
It's nice to read how one movie actor actually had a good childhood and didn't become dependent on some drug growing up and has been through rehab 5 times already. Read more
Published 1 day ago by Jennifer Mackinnell
4.0 out of 5 stars Wonderful
Touching, thoughtful, endearing, and a wonderful legacy. There is a little veruca salt in us all. "I want it now!"
Published 1 month ago by Unknown
5.0 out of 5 stars Interesting memoir
I thoroughly enjoyed this book - read it in just a couple of days. Lots of insights into what it was like on the set of the movie. Read more
Published 1 month ago by K. Cleavely
4.0 out of 5 stars Cute Book
Very cute book about the behind the scenes of life on the Willy Wonka Set. I enjoyed reading it and would recommend anyone who is a fan of Will Wonka and the Chocolate Factory to... Read more
Published 1 month ago by Sunshine
2.0 out of 5 stars Waaaay too detailed
I thought this would be a quick, interesting read, but it has so many insignificant details that i was bored to tears. Read more
Published 1 month ago by Melanie
3.0 out of 5 stars Interesting read...
If you liked the movie, you will like the book. It gives more depth into the "behind the scenes" of filming and Veruca's "life after wonka"... Read more
Published 2 months ago by Kristen
5.0 out of 5 stars Great Movie Behind-The-Scenes Trivia
If you loved the movie as a kid, you'll love this book. Julie Dawn Cole provides personal insight about the making of the movie, the cast, the locations, and her own interesting... Read more
Published 2 months ago by brucegeller
3.0 out of 5 stars Interesting
Kind of fun to read. Makes me want to watch the movie again. I found the flow of the story and the captions of the photos repetitive and distracting.
Published 2 months ago by Nancy
3.0 out of 5 stars Enjoyable, but could use an edit
This is a great look behind the scenes of the (first) Willy Wonka movie, and into the life of the actress famous as playing Veruca Salt. Read more
Published 2 months ago by Todd Bradley
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