"No, it's not a guide to remembering names at a cocktail party or playing Trivial Pursuit or remembering your spouse's birthday. In fact, this absorbing and surprisingly ubiquitous probes more deeply into memory and psyche by helping readers identify and utilize those triggers that inspire the mind's sudden return to past events, like the burst of memory that overcame Marcel Proust with the first bite of his famous madeleine cookies (hence the publisher's name).
"Now Oakland communications consultant Wendlinger says we can actively call up, orchestrate and put to practical use those memories that we have heretofore come to use accidentally, as when we suddenly smell baking bread or hear an old song or feel the texture of, say, a dog's coat or favorite blanket. He shows us how to isolate these triggers by mapping our old neighborhood or school or bedroom or kitchen with sensual memories that we can code and later use. . . ." -- San Francisco Chronicle, Sunday Book Review, March 17, 1996, by Patricia Holt, Book Review Editor
"This book will help you go back as far as your early childhood. Use it to remember details for the most important part of your scrapbooking pages - photo journaling. It's also a great tool to assist you in writing your life story, especially when photos don't exist for certain chapters of your life. . . ." -- Creating Keepsakes Magazine, Jan/Feb 1998
About the Author
Bob Wendlinger has counseled individuals and conducted workshops in memory triggering for more than ten years. Earlier, he had a long and successful career improving communications within various multinational organizations; directing a worldwide employee communications department at Bank of America, San Francisco; and leading his own communications consulting firm. He has also been an adjunct professor of communications in the MBA program at St. Mary's College in Moraga, CA. In addition to writing "The Memory Triggering Book," Bob Wendlinger co-authored "Effective Letters," a best-selling McGraw-Hill business book, and contributed to the McGraw-Hill "Encyclopedia of Professional Management." His professional biography appears in "Who's Who in America."