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Men of Tomorrow: Geeks, Gangsters, and the Birth of the Comic Book [Paperback]

Gerald Jones
4.4 out of 5 stars  See all reviews (37 customer reviews)

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Book Description

October 11, 2005
Animated by the stories of some of the last century's most charismatic and conniving artists, writers, and businessmen, Men of Tomorrow brilliantly demonstrates how the creators of the superheroes gained their cultural power and established a crucial place in the modern imagination. "This history of the birth of superhero comics highlights three pivotal figures. The story begins early in the last century, on the Lower East Side, where Harry Donenfeld rises from the streets to become the king of the 'smooshes'-soft-core magazines with titles like French Humor and Hot Tales. Later, two high school friends in Cleveland, Joe Shuster and Jerry Siegel, become avid fans of 'scientifiction,' the new kind of literature promoted by their favorite pulp magazines. The disparate worlds of the wise guy and the geeks collide in 1938, and the result is Action Comics #1, the debut of Superman. For Donenfeld, the comics were a way to sidestep the censors. For Shuster and Siegel, they were both a calling and an eventual source of misery: the pair waged a lifelong campaign for credit and appropriate compensation." -The New Yorker

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Men of Tomorrow: Geeks, Gangsters, and the Birth of the Comic Book + The Ten-Cent Plague: The Great Comic-Book Scare and How It Changed America
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Editorial Reviews

From The New Yorker

This history of the birth of superhero comics highlights three pivotal figures. The story begins early in the last century, on the Lower East Side, where Harry Donenfeld rises from the streets to become king of the "smooshes"—soft-core magazines with titles like French Humor and Hot Tales. Later, two high-school friends in Cleveland, Joe Shuster and Jerry Siegel, become avid fans of "scientifiction," the new kind of literature promoted by their favorite pulp magazines. The disparate worlds of the wise guy and the geeks collide in 1938, and the result is Action Comics #1, the début of Superman. For Donenfeld, the comics were a way to sidestep the censors. For Shuster and Siegel, they were both a calling and an eventual source of misery: the pair waged a lifelong campaign for credit and appropriate compensation.
Copyright © 2005 The New Yorker --This text refers to an out of print or unavailable edition of this title.

From Booklist

The comic book's early days have received heightened attention in the wake of Michael Chabon's Pulitzer Prize-winning novel, Kavalier and Clay, about the cutthroat businessmen and naive artists who then populated the industry. Although Jones' history limns dozens of the young writers and artists, most from working-class Jewish neighborhoods and many still teenaged, and the bosses who exploited them, its central figures are Jerry Siegel and Joe Shuster, who launched the superhero genre by creating Superman, only to sell the rights to the character for a pittance and spend decades in obscurity and near-poverty. Jones continues the story through the censorship that nearly destroyed the industry in the 1950s to the 1960s superhero revival that continues today. Jones' experience as a comic-book scripter, albeit decades after the period he chronicles, gives him the advantage over most previous writers on the comics milieu, and his vivid writing suits the subject. But it is his impressively thorough research that makes this one of the most valuable books on a distinctively American storytelling form. Gordon Flagg
Copyright © American Library Association. All rights reserved --This text refers to an out of print or unavailable edition of this title.

Product Details

  • Paperback: 416 pages
  • Publisher: Basic Books (October 11, 2005)
  • Language: English
  • ISBN-10: 0465036570
  • ISBN-13: 978-0465036578
  • Product Dimensions: 5.3 x 0.9 x 8 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (37 customer reviews)
  • Amazon Best Sellers Rank: #414,182 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews
58 of 59 people found the following review helpful
5.0 out of 5 stars "Biography not bibliography" November 4, 2004
Format:Hardcover
By Gerard Jones's own admission this book is a biography and not a bibliography, it's more about the real world Golden Age players than their brightly costumed alter egos. It should technically be described as a comparative social biography of Superman's creators (Jerry Siegel and Joe Shuster) and Superman's publishers (Harry Donenfeld and Jack Liebowitz). The introduction is dynamite and really sets the scene for where Jerry Siegel was on the day Superman The Movie was announced. The first act paints a broad picture of 1920s and 1930s New York and Cleveland, and illustrates how different social conditions shaped the lives of very different groups of immigrant Jews.

The dense, dangerous world of early 20th century New York is perhaps the most emotive and Jones expertly draws the reader into the world of the street gangs and Prohibition era alliances that gave birth to the Jewish dominated New York mob. His portrait of Harry Donenfeld is as an opportunistic, if charismatic, rogue and he portrays Liebowitz as a humourless straight man - a real-life double act. By contrast Cleveland comes across as an icon of suburban American life and we get a real sense of Jerry Siegel's childhood - including the revelation that Siegel's father had been murdered. Of the four leads Joe Shuster remains the most enigmatic.

Woven through the these histories are the side stories of the elder and younger Gaines, Bob Kane, Bill Finger, Julius Schwartz, Mort Weisinger, Stan Lee, Jack Kirby, Will Eisner, and a host of other names. Most of them were from the same generation, most of them were Jewish and most of them were drawn to New York by a powerful new medium. Something Jones doesn't do is to carry the sense of the Jewishness much further. He uses it to give us a sense of the New York scene and to show the growth of the businesses on the edge of the mob, but it isn't followed through and all we are left with is links between former mob businesses. It would have been nice to have more of a sense of how the strong Jewish roots of the industry became eroded.

The same cast features prominently in the middle act of the book which chronicles the 1940s and the maturation of the medium. They are also followed through the last (third) act which deals with their post-1940s history. Jones glosses over much of the Silver Age and instead concentrates on how the first generation of comic book players faired in the post Comics Code world. The thread that ties the entire narrative together is Superman. From his inception, his influences, and his sale to the subsequent play and counter play between Siegel and Donenfeld. Jones never demonises either party and he aptly demonstrates how completely different life experiences created two people who simply didn't understand each other. Each party feeling fully justified to claim Superman as their own.

Jones's book is a rich look at the real world figures who inspired Michael Chabon's The Amazing Adventures of Kavalier and Clay. A lot of the early material is based on extensive interviews with the surviving players and almost as importantly interviews with people from outside the comic book industry that knew the players. His writing flows easily and holds your attention, although the more well read fan may find themselves occasionally skimming through the more famous sections (a danger, as Jones often reveals new details). He digs into the industry's self reinforcing mythology and strips it away to show the real people and their personal struggles.

Most comic book histories, many of them excellent, are based on first hand accounts from the surviving editors and artists ("the Geeks") collected by fan historians (themselves "Geeks") that are often more focused on the creative process than on the social history. Jones's book focuses equally on publishers and the creators, and as I comic fan I was at times far more interested in the, to me, hitherto unknown world of Donenfeld and Liebowitz. This isn't an apologist work, but it is balanced towards a wider audience than most comic book histories will reach.
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30 of 31 people found the following review helpful
4.0 out of 5 stars street superheroes October 27, 2004
Format:Hardcover
Gerald Jones, himself a sometimes comic book and superhero screenwriter, describes the real origins of Superman and other superheroes in the gritty urban streets of the 1930s. In this mostly chronological narrative, we follow high school collaborators Jerry Seigel and Joe Shuster, who created Superman, the first of the superheroes who reemerged in recent years to dominate the box office.

Jones also profiles Bob Kane of Batman fame (portrayed as a less than admirable figure) and Stan Lee, impresario of the Marvel superheroes, like Spider-Man and the Hulk.

But this is not a gee-whiz comic book portrayal, or a series of personality profiles. This is rich cultural history brought to life. By following these characters, readers will learn as much about Prohibition and the Depression, and what it was like for immigrants scrapping to make it in the teeming cities. Perhaps among the surprises is the involvement of gangsters in the success of the crime-fighting superheroes.

Jones shows how the superheroes established the comic book in American culture, as a kind of combination of several genres: the daily newspaper comic strips (so popular and important in immigrant life---as well as a way that many immigrants learned English), and the similarly popular crime and science fiction pulp magazines.

This book's publicity calls it "A real-life Kavalier and Clay." I read it just after reading that mesmerizing Michael Chabon novel, and though this non-fiction book is mostly about a different era, it also tells an engrossing story very well. I was also impressed by the author's care in telling what is known, what is generally believed but doesn't quite check out, and what is still speculation.
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11 of 11 people found the following review helpful
5.0 out of 5 stars Startling revelations! October 4, 2005
Format:Paperback
I've read basically everything out there about the early history of comics and I wasn't expecting any new bombshells--so I was amazed by Jones's discovery of the "true origin" of Superman in the violence that occurred to his father, and his tracing of the way Jerry Siegel rewrote his own life story to portray himself as an innocent victim when in fact he was a much more complicated man who brought about his own destruction in many ways. What Jones uncovered about his abandonment of his first wife and child for a younger, prettier other woman (the model for Lois Lane!) shows a side of Siegel I'd never seen before. And the information on the publishers, Harry Donenfeld and Jack Liebowitz, has never appeared anywhere as far as I know. Who knew the roots of comics lead back to bootlegging and lapsed socialists? No wonder this got such high praise from Michael Chabon, Alan Moore, Art Spiegelman, etc. etc. It changes our understanding of the comics medium!
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Most Recent Customer Reviews
5.0 out of 5 stars Truth, Justice, and the brutal, corrupt American Way
This is a hell of book.
Near the end of Jones’s wonderful account of the origin and history of comic books, Bob Kane, the “creator” of Batman, says, “Let me tell you some... Read more
Published 2 months ago by Phil H. Semler
4.0 out of 5 stars Great History of the Roots of the Comic Book Industry
Men of Tomorrow is a fun read for any fan of comic books who is interested in the beginnings of the industry and the creation of Superman. Read more
Published 3 months ago by goldenrulecomics
5.0 out of 5 stars Siegel and Shuster and the Fight for Superman
To be sure this book is well researched. It goes deeply into the immigrants (mostly Jewish) who would found the comic book industry (some patience is need for the first fifth of... Read more
Published 4 months ago by M. B. RENTZLER
5.0 out of 5 stars Finished and loved the journey.
A great insight to the comic book's history. I would recommend this book to anyone as it is not purely for comic book readers but also for people that would enjoy a dramatic... Read more
Published 4 months ago by mptiger4
5.0 out of 5 stars Get 'Tomorrow' today!
I've been a fan of comics for 5 decades now but knew very little of how the whole business got it's start, other than a few anecdotes here and there by surviving creators. Read more
Published 10 months ago by S. Rogers
5.0 out of 5 stars who would have guessed???
with no interest in comic book heroes, i wouldn't have thought this book to have been of any interest to me but it's turned out to be very much the opposite: at heart, it's a work... Read more
Published 23 months ago by gail
5.0 out of 5 stars Magnificent book
If I were a writer, I'd write a fabulous, glowing review of this book. Unfortunately, I'm not a writer. This book kept me captivated from first page to last. Read more
Published on July 26, 2010 by zen_reader
5.0 out of 5 stars The seedy side of the Golden Age
This is a meticulously researched and fascinating account of the origins of comics. It is part journalism, part social history, part biography, and part mystery. Read more
Published on August 22, 2009 by Glen O'Brien
4.0 out of 5 stars Fascinating study
This book gets off to a slow start but is well worth the effort if you stick with it. Much of the ground covered is familiar from other histories of the comics, but Jones adds some... Read more
Published on March 30, 2009 by R. Stewart
5.0 out of 5 stars Near Flawless Non-Fiction
Mr. Jones has succeeded in crafting a narrative which is as enjoyable and gripping as the comic books whose genesis he so ably describes. Read more
Published on March 16, 2009 by V. A. Roger
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