As the 1990s began, competition from rivals was threatening the Mercedes-Benz marque's position at the top of the automotive tree. Through a combination of audacious diversification and sometimes less-than-successful cost-cutting, Mercedes began a turnaround that would not achieve final success until the middle of the following decade. This book charts these turbulent years when the marque struggled to come to terms with a changing world.
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Book Description
Editorial Reviews
Book Description
As the 1990s began, competition from rivals was threatening the Mercedes-Benz marque's position at the top of the automotive tree. Through a combination of audacious diversification and sometimes less-than-successful cost-cutting, Mercedes began a turnaround that would not achieve final success until the middle of the following decade. This book charts these turbulent years when the marque struggled to come to terms with a changing world.
About the Author
James Taylor is one of Britain's leading writers on motoring history, with some eighty books to his credit, including a number of titles in the Crowood AutoClassic series, in a career spanning three decades. He counts Mercedes-Benz among his favorite car marques, and has contributed to a wide variety of motoring magazines, both at home and abroad. He is a resident of Oxfordshire, England.
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Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Inside This Book
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First Sentence:
There are many people who are convinced that the 124 series cars, built between 1985 and 1997, were the 'last real Mercedes'. Read the first page Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
There are many people who are convinced that the 124 series cars, built between 1985 and 1997, were the 'last real Mercedes'. Read the first page Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
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