Merchandising Intellectual Property Rights [Hardcover]

Joanna R. Jeremiah (Author)

Book Description

ISBN-10: 0471965790 | ISBN-13: 978-0471965794 | Publication Date: April 8, 1997 | Edition: 1

Merchandising Intellectual Property Rights provides a clear and practical guide as to how to protect and trade in intellectual property. The work examines and explains the conditions necessary for the protection of identifiable intellectual property rights, the nature and extent of that protection, ways in which to trade in intellectual property rights by licensing and franchising, and the range of actions and remedies if those rights are infringed. International in its coverage, the book includes the position under English law, European Community law, Australian law, American law and Canadian law. In particular, the contents cover:

• the various types of merchandising rights including intellectual property rights and monopoly in commonplace articles

• use of well-know images and features in advertising and unfair competition

• use of registered trade marks and service marks

• use of copyright and design law

• the civil remedies available

• international framework for the protection of merchandising rights

making Merchandising Intellectual Property Rights a vital work in this complex and important area of commercial practice.

Editorial Reviews

From the Publisher

This book examines and explains the conditions necessary for the protection of identifiable intellectual property rights, the nature and extent of that protection, ways in which to trade in intellectual property rights by licensing and franchising, and the range of actions and remedies if those rights are infringed. International in its coverage, the book includes the position under English law, European Community law, Australian law, American law and Canadian law.

From the Inside Flap

Merchandising Intellectual Property Rights Joanna R. Jeremiah LLB (Lond), LLM (Lond), of Gray’s Inn, Barrister-at-Law; Advocate and Solicitor of the Supreme Court of Singapore and High Court of Malaya; former Lecturer, Faculty of Business Administration, National University of Singapore The law has rewarded the intellectual creator by reserving a proprietary or property interest on the intellectual effort even if it is as intangible as a word or as elusive as personality or image. However, proprietary interests are only of value if they can be commercially traded and to do so the law must identify and recognise the nature and extent of these interests. This work explains the ways of protecting and facilitating intellectual property rights and gives up-to-date information on the rights relating to the use in worldwide communications including the Internet. Merchandising Intellectual Property Rights is international in its coverage and includes the position under English law, European Community law, Australian law, American law and Canadian law. This book will particularly appeal to legal practitioners in intellectual property and the commercial users involved in franchising and licensing of intellectual property rights.

See all Editorial Reviews

Product Details

• Hardcover: 446 pages
• Publisher: John Wiley & Sons; 1 edition (April 8, 1997)
• Language: English
• ISBN-10: 0471965790
• ISBN-13: 978-0471965794
• Product Dimensions: 9.7 x 6.8 x 1.2 inches
• Shipping Weight: 2.1 pounds
• Amazon Best Sellers Rank: #4,231,103 in Books (See Top 100 in Books)

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