Merchandising Made Simple: Using Standards and Dynamite Displays to Boost Circulation [Paperback]

Jenny LaPerriere (Author), Trish Tilly (Author)

Book Description

ISBN-10: 1591585619 | ISBN-13: 978-1591585619 | Publication Date: June 30, 2008

Learn how to use proven retail techniques to promote your library collection, elevate your library's image, draw patrons to your space, encourage them to browse and find new materials, enhance their library experience, and boost circulation. This guide shows you how to create branding through signage, arrangement, and displays; and foster customer loyalty. The authors demonstrate how you can draw upon your entire collection-from children's and YA materials to fiction and nonfiction-to promote your library and services-without spending a lot of money. Generously supported by photographs and illustrations, this is a simple and fun approach that can produce profound and immediate results.

Editorial Reviews

From School Library Journal

This beginner's manual will help library staff learn how to create appealing displays with simple and inexpensive materials to promote their library's collection and increase circulation. The text reveals the trade secrets of displays, discusses how to understand library users, covers display locations, and shows how to build and maintain them. The final chapter is devoted to display ideas. Photographs abound throughout and illustrate the concepts being explained. Assignments at the end of each chapter reinforce those concepts. End notes list further reading for specific topics. The authors work at the Denver Public Library (DPL), and Christiansen has over ten years of retail merchandising experience. LaPerriere was also charged with library merchandising at the opening of the Schlessman Family Branch of DPL. Recommended for public librarians new to merchandising.—Marie Bruni, Huntington Memorial Lib., Oneonta, NY
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review

"This beginner's manual will help library staff learn how to create appealing displays with simple and inexpensive materials to promote their library's collection and increase circulation. The text reveals the trade secrets of displays, discusses how to understand library users, covers display locations, and shows how to build and maintain them. The final chapter is devoted to display ideas. Photographs abound throughout and illustrate the concepts being explained. Assignments at the end of each chapter reinforce those concepts. End notes list further reading for specific topics….Recommended for public librarians new to merchandising."

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Library Journal

"The authors of this useful book compare libraries to retail stores and suggest that libraries would do well to market the merchandise housed within their walls…I am very excited about the authors' ideas and cannon wait to try some of them. If you are looking for ways to get more books, periodicals, and audiovisual materials into the hands of your staff and students, this book will make and excellent addition to your professional materials."

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Library Media Connection

"Libraries looking to increase circulation and connect teens and books will find this reference useful."

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VOYA

"LaPerriere and Christiansen have—in a slim, readable volume—supported the contention that libraries can effectively market their collections with simple, effective, practical, and affordable merchandising techniques. This book is an essential addition for enhancing any library's professional collection."

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Reference & User Services Quarterly

See all Editorial Reviews

Product Details

• Paperback: 164 pages
• Publisher: Libraries Unlimited (June 30, 2008)
• Language: English
• ISBN-10: 1591585619
• ISBN-13: 978-1591585619
• Product Dimensions: 9.1 x 6.1 x 0.5 inches
• Shipping Weight: 10.6 ounces (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #747,424 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

4.0 out of 5 stars Helpful Guide, March 30, 2010

By 

Butterscotch (USA) - See all my reviews

This review is from: Merchandising Made Simple: Using Standards and Dynamite Displays to Boost Circulation (Paperback)

This was a helpful resource for librarians who find themselves in the position of building multiple displays. The merchandising and display techniques used in bookstores and general retail stores were covered, but the emphasis always remained on libraries. There were several display/merchandising photographs (all in B/W), which was helpful to start generating some display ideas. I liked how readable this book was; you could easily finish it in one or two sittings as there was nothing overly complicated about the text or examples. The authors had a good mix of experience between merchandising and librarianship. The book generated some ideas for me, and there is a list of 'starter displays' at the very end of the book. One idea I particularly liked was the use of a large yearly calendar to chart when a display will go up/come down. The other thing you'll find is that their ideas are accessible - nothing costs too much and you can use resources around you to still build great displays. If you need a book in this subject category I'd recommend this, or if you're a librarian who wants to learn more about how to effectively bring attention to your books.