Customer Reviews

Merchandising Made Simple: Using Standards and Dynamite Displays to Boost Circulation

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This was a helpful resource for librarians who find themselves in the position of building multiple displays. The merchandising and display techniques used in bookstores and general retail stores were covered, but the emphasis always remained on libraries. There were several display/merchandising photographs (all in B/W), which was helpful to start generating some display ideas. I liked how readable this book was; you could easily finish it in one or two sittings as there was nothing overly complicated about the text or examples. The authors had a good mix of experience between merchandising and librarianship. The book generated some ideas for me, and there is a list of 'starter displays' at the very end of the book. One idea I particularly liked was the use of a large yearly calendar to chart when a display will go up/come down. The other thing you'll find is that their ideas are accessible - nothing costs too much and you can use resources around you to still build great displays. If you need a book in this subject category I'd recommend this, or if you're a librarian who wants to learn more about how to effectively bring attention to your books.