This book focuses on the process of merchandising and the principles applied to the planning, development and presentation of product lines in both the manufacturing and retailing sectors. It also relates the role of merchandising to other business fundamentals. Vignettes describe alternative merchandising strategies. Applications to other consumer goods are also discussed.
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About the Author
Grace I. Kunz is Associate Professor Emerita at the Textiles and Clothing department of Iowa State University. She is a member of the International Textile and Apparel Association, the American Apparel Manufacturers Association, the American Collegiate Retailing Association, Iowa Textile and Apparel Association and Pan-Pacific Business Association. Her teaching and research interests include apparel technology, assortment planning, merchandising, product development and global issues. Her findings have been published in the Journal of Fashion Marketing and Management, Clothing and Textiles Research Journal and Journal of Small Business Strategies, among others.
--This text refers to an alternate
Hardcover
edition.
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0 of 3 people found the following review helpful:
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Merchandising book,
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This review is from: Merchandising:Theory, Principles, and Practice (3rd Edition) (Paperback)
The Merchandising book that I purchased was in great condition when I recieved it and I am very pleased with my purchase!
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This review is from: Merchandising:Theory, Principles, and Practice (3rd Edition) (Paperback)
This book is brand-new. I had no problems with the book. I am enjoying reading it. Thank you very much!
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A must for every apparel professional's library.,
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This review is from: Merchandising: Theory, Principles, and Practice (Hardcover)
An excellent resource for apparel business professionals and students alike. A solid methods manual presented in scholarly and interesting text. A must for every apparel professional's library...you'll refer to it often.
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