The Mercifully Brief, Real World Guide to Attracting the Attention Your Cause Deserves [Paperback]

Joseph Barbato (Author)

Editorial Reviews

Review

Every page is filled with helpful tips and examples of how to apply them without spending a ton of money. -- Frank W. Lopez, Director of Publications, NYU Medical Center

For those without the resources or know-how to publicize their good works, this book is an excellent tool. -- Mark Russell, Communications Director, Justice Policy Institute

Offers invaluable advice every nonprofit executive should take to heart. Read this book or get lost in the media din. -- Rich Hayes, Media Director, Union of Concerned Scientists

About the Author

Joseph Barbato is author of How to Write Knockout Proposals, which received a Starred Review in Publishers Weekly. He is also co-author of Writing for a Good Cause (ISBN 0-684-85740-5), published by Simon & Schuster, and president of Barbato Associates, a consulting firm in Alexandria, VA, whose clients include many of the nation’s leading nonprofits. He has written for Smithsonian, The New York Times, The Washington Post, USA Today, and many other publications.

Product Details

• Paperback: 104 pages
• Publisher: Emerson & Church; 1 edition (September 30, 2005)
• Language: English
• ISBN-10: 1889102067
• ISBN-13: 978-1889102061
• Product Dimensions: 9.8 x 6.9 x 0.4 inches
• Shipping Weight: 9.6 ounces
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #1,681,689 in Books (See Top 100 in Books)

More About the Author

Joseph Barbato is an author, journalist, and consultant who blogs about books at www.redweatherreview.com.

Barbato grew up in New York City and earned B.A. and M.A. degrees at New York University, where he worked for many years as a writer and editor. He later spent nine years as editorial director at the headquarters of The Nature Conservancy, where he co-edited the literary anthologies "Heart of the Land" and "Off the Beaten Path." Barbato has also served as fiction editor of a little magazine, The Remington Review, and has syndicated features on books and authors to The Los Angeles Times, the Chicago Sun-Times, the San Francisco Chronicle, and many other newspapers.

A former contributing editor of Publishers Weekly, he has also been a contributor to Smithsonian, Kirkus Reviews, the Chronicle of Higher Education, the Washington Post, The New York Times, Newsday, America, The Village Voice, The New Leader, The Chicago Tribune, and The Progressive. He also co-edited the literary anthology "Patchwork of Dreams," which gathers stories, poems, and other work by residents of the multi-cultural community of Queens in New York City.

A veteran of capital campaigns at NYU and The Nature Conservancy, Barbato has written several books on nonprofit fundraising and communications: "How to Write Knockout Proposals," "Writing for a Good Cause," and "Attracting the Attention Your Cause Deserves." He has been a consultant to many nonprofit institutions, including M.I.T., the Smithsonian Institution, the American Academy in Berlin, the Brookings Institution, the Westport Playhouse, the American Diabetes Association, the National Wildlife Federation, the U.S. Fund for UNICEF, and Oxford University (U.K.).

Customer Reviews

Most Helpful Customer Reviews

5 of 5 people found the following review helpful:

5.0 out of 5 stars Smart Ideas, Clearly Presented, November 26, 2005

By 

Elizabeth A. Duris "DC Reader" (Washington, DC) - See all my reviews
(REAL NAME)   

This review is from: The Mercifully Brief, Real World Guide to Attracting the Attention Your Cause Deserves (Paperback)

Barbato manages to make a big goal--getting media attention and funding for your organization--seem more doable by breaking it down into simple bits. He tells you what, specifically, you need need to do to make media people and funders seek you out and listen to what you say. I was full of ideas after I finished this book and, even better, I couldn't wait to get out there and try some of them. This book is everything the title promises, and a fun read to boot. Definitely worth checking out.