This is the journey of Amar Joshi (Suniel Shetty) who runs a video library in Banaras and aspires to be a film maker. Despite facing objection from his father he decides to sell his video library and joins a film Institute in London.
After completing his course he lands in the city of dreams "Mumbai" to make his film. His only connection in Bollywood is Suraj (Rajpal Yadav) a struggling actor.
With a script for a movie titled "Cheekh" Amar Joshi starts his struggle to make his film by meeting different type of producers who have their own take on Amar's story. After many failed attempts he finally bumps into Monty Chadda (Rakesh Bedi) a P.R. Publicity man sees good potential in amar and decides to produce his film. What follows next is a chain of events which will take its viewers on a wild journey inside the dreamy world of Bollywood. It won't just make you laugh, it will make you appreciate the efforts of those who try to entertain you every Friday.