This is a fully documented study of the history of the avant-garde magazine and examines the publications that have been at the forefront of design this century: the journals, magazines and printed manifestos that have challenged design convention, providing a platform for the dissemination of the ideas of the most radical design movements of the 20th century. These avant-garde approaches permeated all the arts - art and literature as well as the graphic arts. This book concentrates on the journals, magazines and pamphlets whose very ephemerality allowed spontaneity, experimentation and risk, exploring ways in which words and images could be presented on a page, illustrating design ideas and cultural ideals. The book features an extensive selection of international publications from Europe and the USA, including "Merz" (1920s), "View" (1940s), "East Village Other" (1960s), "Punk" (1970s), "Raw" (1980s) and "Emigre" (1990s). The design of these magazines, often raucous and undisciplined, was as ground-breaking as the ideas they disseminated. Many were linked with controversial art, literary and political movements such as Dada, Surrealism, Modernism, the New Left and Deconstruction. They contain the work of many leading experimental artists and designers of their time - from Kurt Schwitters and El Lissitzky in the 1920s and 30s, to Art Spiegelman and Rudy Vanderland in the 1980s and 90s. This book explores the typography and layout of these journals, and also places the avant-garde notions these magazines represented in their broader artistic, cultural and political contexts.
Steven Heller, author and editor of over 130 books on graphic design, satiric art and popular culture, is the co-founder and co-chair of the MFA Designer as Author program at the School of Visual Arts, New York. He is also co-founder of the MFA in Design Criticism, MFA in Interaction Design, MFA Social Documentary Film and MPS Branding programs. Although he does not hold an undergraduate or graduate degree he has devoted much of his career to fostering design education venues, opportunities and environments.
On the editorial side, for over 40 years he has been an art director for various underground and mainstream periodicals. For 33 years he was an art director at the New York Times (28 of them as senior art director New York Times Book Review). He currently writes the "Visuals" column for the Book Review and "Graphic Content" for the T-Style/The Moment blog (http://tmagazine.blogs.nytimes.com/author/steven-heller/). He is editor of AIGA VOICE: Online Journal of Design, a contributing editor to Print, EYE, and Baseline, and a frequent contributor to Metropolis and ID magazines. He contributes regularly to Design Observer and writes the DAILY HELLER blog for Print Magazine (http://blog.printmag.com/dailyheller/). His 135 books include "Design Literacy, " "Paul Rand," "Graphic Style" (with Seymour Chwast), "Stylepedia" (with Louise Fili), "The Design Entrepreneur" and "Design School Confidential" (both with Lita Talarico), "Iron Fists: Branding the Twentieth Century Totalitarian State", and the most recent, "Born Modern: The Life and Design of Alvin Lustig."
He is the recipient of the 1999 AIGA Medal for Lifetime Achievement. His website is www.hellerbooks.com and his blog, The Daily Heller sponsored by Print magazine is http://imprint.printmag.com/daily-heller/
