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Merz to Emigre and Beyond: Avant-Garde Magazine Design of the Twentieth Century Hardcover – June 25, 2003

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Merz to Emigre and Beyond: Avant-Garde Magazine Design of the Twentieth Century + Artists' Magazines: An Alternative Space for Art
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Product Details

  • Hardcover: 240 pages
  • Publisher: Phaidon Press (June 25, 2003)
  • Language: English
  • ISBN-10: 0714839272
  • ISBN-13: 978-0714839271
  • Product Dimensions: 10.2 x 1.2 x 11.8 inches
  • Shipping Weight: 4 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #1,099,479 in Books (See Top 100 in Books)

Editorial Reviews


'A social history lesson in alternative culture' (Arena) 'Will become the bible for all magazine lovers.' (Dazed & Confused) 'Magazine design connoisseurs will go wild for Steven Heller's Merz to Emigre and Beyond...laden with beautifully ground breaking print designs...Beautifully realized, Heller's not-so-secret history is one to be read on many differing levels.' (i-D) 'It will provide everyone from design students, art historians, academics and coffee-table/armchair connoisseurs with a visually breathtaking reference book, as well as a thorough and engaging read.' (Fernando Guitierrez, partner at the Pentagram design agency, London, Creative Review) 'A well-illustrated, impeccably researched and chronological study, this book looks set to be the definitive volume on its subject.' (Grafik (formerly Graphics International)) 'An overview of the past century of print design and graphic experimentation. It is so well written and illustrated, it makes print seem exciting again...The book focuses on the avant garde in its widest sense...Visually, the results are mind-blowing...With short entries alongside illustrations and linear text, the book manages to be both a great reference tool that you can dip into, and a thorough, clear read. What Merz to Emigre does, lifting it above the usual crop of magazine design anthologies, is to examine the sweep of cultural change by looking at the details...Paper has never looked so radical...The magazines in this book could still kick up a sandstorm.' (Francesca Gavin, Blueprint) 'This is a book that was waiting to be written. If you have any interest whatever in the succession of Modernist avant-garde movements that so enlivened culture through the last century, from Futurism, Dada, and Constructivism to underground, punk and internet subversion, you will know that the magazine was until the last decade the crucial medium of the dissemination of revolutionary ideas...Among much else, this book is a brilliant compendium of graphic shock tactics...Encyclopedic in scope, Merz to Emigre is also an exhuastive pictorial record of the one of great artistic phenomena of the modern era...it is too soon to write off the power of the alternative press...so richly documented in this fine and necessary book.' (Mel Gooding, World of Interiors) 'A focused piece of scholarly research by a leading design historian...[Merz to Emigre] will last at least a century...Avant-garde publications usually had short, intense lives and were printed in small runs, so the reproduction of these images is a valuable resource, and Merz to Emigre includes a wealth of material rarely found in the standard design histories. For once the coffee-table format is justified in allowing these artifacts to be reproduced at a scale which gives a fair idea of their presence as physical objects, and it also allows a couple of the more significant issues to be shown in their entirety...In Merz to Emigre, Heller always traces the reasons why the magazines end up looking how they do. A good example is his comparison of Futurist, Dadaist and Surrealist publications from the 1910s onwards with the American underground press of the 1960s.' (First published in Fluid, reproduced on www.typotheque.com US)

About the Author

Steven Heller is a Senior Art Director at The New York Times and Co-Chair of the MFA/Design Program of the School of Visual Arts in New York. A respected authority in the design world, he has written and co-authored numerous publications, including Paul Rand, also published by Phaidon.

More About the Author

Steven Heller, author and editor of over 130 books on graphic design, satiric art and popular culture, is the co-founder and co-chair of the MFA Designer as Author program at the School of Visual Arts, New York. He is also co-founder of the MFA in Design Criticism, MFA in Interaction Design, MFA Social Documentary Film and MPS Branding programs. Although he does not hold an undergraduate or graduate degree he has devoted much of his career to fostering design education venues, opportunities and environments.

On the editorial side, for over 40 years he has been an art director for various underground and mainstream periodicals. For 33 years he was an art director at the New York Times (28 of them as senior art director New York Times Book Review). He currently writes the "Visuals" column for the Book Review and "Graphic Content" for the T-Style/The Moment blog (http://tmagazine.blogs.nytimes.com/author/steven-heller/). He is editor of AIGA VOICE: Online Journal of Design, a contributing editor to Print, EYE, and Baseline, and a frequent contributor to Metropolis and ID magazines. He contributes regularly to Design Observer and writes the DAILY HELLER blog for Print Magazine (http://blog.printmag.com/dailyheller/). His 135 books include "Design Literacy, " "Paul Rand," "Graphic Style" (with Seymour Chwast), "Stylepedia" (with Louise Fili), "The Design Entrepreneur" and "Design School Confidential" (both with Lita Talarico), "Iron Fists: Branding the Twentieth Century Totalitarian State", and the most recent, "Born Modern: The Life and Design of Alvin Lustig."

He is the recipient of the 1999 AIGA Medal for Lifetime Achievement. His website is www.hellerbooks.com and his blog, The Daily Heller sponsored by Print magazine is http://imprint.printmag.com/daily-heller/

Customer Reviews

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Most Helpful Customer Reviews

9 of 9 people found the following review helpful By A Customer on February 7, 2004
Format: Hardcover
This is not as I expected, a collection of vintage covers of old magazines, but a detailed and interesting history of how the avant garde expressed itself and produced original art in the process. It covers the 20th century well up until the zines of the 80s - 90s. It kind of stops there because, says the author, the web takes over. I may not agree with that exactly, but I believe this is a must book for anyone who is passionate about magazine design.
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5 of 5 people found the following review helpful By Joel Weltman on November 9, 2006
Format: Hardcover
A curatorial masterpiece of 20th century magazine design. Well designed, copiously illustrated, another first rate addition to design research by Steven Heller. A must have for any serious practictioner of our profession.
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0 of 4 people found the following review helpful By Anke Hartje on December 10, 2009
Format: Hardcover Verified Purchase
It's the best way to order books! You'll get all the info you need and want, almost instant shipment and all together for an acceptable price! Highly recomandable!!
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