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The Mesh: Why the Future of Business Is Sharing Paperback – February 28, 2012
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The Amazon Book Review
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"Lisa Gansky makes a compelling case for the new competitive logic of sharing- and shows how to build not just a single company, but an entire business ecosystem, around this concept. If you want to understand the future, and maybe even help create it, read this book."
-Daniel H. Pink, author of Drive and A Whole New Mind
"This is a brilliant, important book. Lisa Gansky has put her finger on one of the most important trends that will shape our culture over the next decades. She puts social media in a broader economic, cultural, and environmental context."
-Tim O'Reilly, founder and CEO, O'Reilly Media
"This book offers a timely introduction to the reality and importance of Mesh companies-ones that provide products and services through sharing, via community participation and a culture of trust-in a way that really matters."
-Craig Newmark, founder of Craigslist
"Easy access to shared and personalized goods and services is going to be an integral and ubiquitous part of the new economy. Lisa has tapped into, explains, and explores this new phenomenon."
-Robin Chase, cofounder and founding CEO, Zipcar
"The Mesh clearly reveals the dramatic shift enabled by our connected world. And Gansky's practical experience makes it real. It's essential reading for anyone in business."
-John Donahoe, CEO, eBay
"Gansky's book is an important read for anyone who cares about the planet or is looking to make a ton of money."
-David Hornik, venture capitalist, August Capital
About the Author
Top Customer Reviews
As the author says "The Mesh difference is that with GPS-enabled mobile web devices and social networks, physical goods are now easily located in space and time. It has become very convenient to find a ride back from your meeting with someone heading to your neighborhood, or get a great deal for drinks close by, or locate an available home in a home exchange while traveling, or discover a new "popup gallery" near the dinner you're attending."
Other examples of course include the classic "timeshare"- condos. In fact I just stayed at one during a rather nice trip to Disneyworld. It was lovely and worked perfectly for us.
Gansky argues against the modern American "throwaway culture" and shows us that "The Mesh" will bring in more products that are "Durable, flexible, reparable and sustainable." " "When stuff became cheap, and then credit became cheap, we filled our lives with stuff - not the things we really care about. "
This is a fascinating concept and very cutting edge. What I found interesting is that it really sounds so obvious once the author points it out, and I agree we are headed that way more and more.
The book also contains more than 50 pages of "Mesh" businesses and references, and even more at the book's/author webpage.
This is Lisa's first book, she was the founder of several internet companies and is a well known entrepreneur.
Gansky obviously knows a thing or two about starting businesses. No question. She has done it before and she'll do it again no doubt. The thing is, her big idea doesn't go quite as far as she wants it to, or as she wants you to think it will. The big idea: if you can find a way to monetize having people share, you'll be able to open new business opportunities. She's got some insights: the idea of a baby clothes exchange definitely shows that sharing-based models aren't just limited to big-ticket items. But she overextends by suggesting that any type of business will be able to work this way. I would imagine that if you live in rural North Dakota on a farm, you can't exactly share your harvester in a Zipcar kind of network. You need it at exactly the same time as your neighbors. And I don't care how many shirt-sharing services you can think of, there's just no way I'm sharing shoes or underwear, and I'm sure I'm not alone. I am always more impressed when a book acknowledges the limits of its hypotheses. If you read this book, there's no reason everything can't work with sharing. If you think about the world, you know that can't be true.
There's also something so very "farmer's market" about starting a web-based business based upon sharing. There's nothing new about sharing. Rural communities have done it for years. I made the harvester/Zipcar example for a reason: rural communities have *always* shared big-ticket items and purchses. They've just never made it a business. Barn raising, crop harvesting, etc. aren't at all new and noteworthy and Gansky doesn't talk about them. Why not? My theory: because they don't send the right semiotic.Read more ›
It'll take an hour to get her point, and then you'll see it over and over, everywhere you look.
economical and environmentally conscious ways. This is the grid and will become a driver of future economic values. It is a must
read if you want to survive the digital transition that we are living through. It will impact every business and every individual.
If you want to stake out your role and figure out the eco system that you contribute to. I am recommending this to all my
According to Lisa Gansky, and contrary to planned obsolescence, Mesh design ensures that whatever is offered to the consumer is durable, flexible, reliable, and (most important of all) sustainable. Moreover, Gansky observes, "a key advantage for Mesh businesses is the use of rich information to personalize products and services. There are several ways to achieve this. Products can be designed to adjust easily to different users, but in a way that is not time-consuming or expensive, and doesn't compromise the product's primary functionality...If a product design is modular, different modules can be added or subtracted from the basic structure."
Throughout her lively narrative, Gansky explains
o What the Mesh business model is...Read more ›
Most Recent Customer Reviews
It gives you a general sight about the sharing economy. Really good.Published 3 months ago by Amazon Customer
Lisa is a forerunner to uncovering, predicting, and defining how business must change. The Mesh is a seminal book in outlining how P2P models, new business models are required for... Read morePublished 7 months ago by Jeremiah Owyang
Lisa Gansky's The Mesh is essential reading for those seeking to understand the most important shifts in the economy, and why sharing is at the center of the action. Read morePublished 7 months ago by Neal Gorenflo
As a conscious capitalist, I enjoyed reading a book by a practitioner with an entrepreneur's perspective. Read morePublished 10 months ago by Raffy Ardhaldjian
The whole book reads like a bad sales pitch for the term "mesh". There is very little insight or a clear definition of the term, to warrant a distinction from existing... Read morePublished on May 7, 2014 by Armin
Basically it tell you that renting things out and creating transparency is the new way of doing things. Good points. Read morePublished on February 2, 2014 by Steven Tripp
I had to read this particular book for a business class at the University of South Carolina. It was a solid idea and read about how the future of a large portion of business will... Read morePublished on January 11, 2014 by Daniel Moore
Lots of great ideas in this book, and it really meshes the concept of business, data, connectivity, community and marketing together. Read morePublished on October 7, 2013 by Danelle
great and fast shipment. product was as advertised and meets my needs. I would recommend again to others to buy from here.Published on June 8, 2013 by Manuel Rosendo