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39 of 45 people found the following review helpful:
5.0 out of 5 stars Extraordinary Book
Whether stock or bond prices are rising or falling there is always some pundit who will be more than happy to attribute it to some canned response like disappointing earnings or political uncertainty. But what these pundits rarely own up to when they make their observations is that they are guessing and usually don't know any more about the real reasons than the rest of...
Published on November 22, 2000 by Jamie

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23 of 28 people found the following review helpful:
1.0 out of 5 stars The Message Is Not There - bad investment
Message in the markets is a reasonable book, however, I got nothing new here and think your money would be much better off invested in other books. Insana is a REPORTER and while that gives a unique perspective, you are better off reading books by William O'Neil, Peter Lynch, John Murphy and even the Motley Fool. The difference is these are practicioners of the trade, not...
Published on October 6, 2000 by Victor Lue-Yat


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39 of 45 people found the following review helpful:
5.0 out of 5 stars Extraordinary Book, November 22, 2000
Whether stock or bond prices are rising or falling there is always some pundit who will be more than happy to attribute it to some canned response like disappointing earnings or political uncertainty. But what these pundits rarely own up to when they make their observations is that they are guessing and usually don't know any more about the real reasons than the rest of us at home. Or, even worse, many pundits will hype a financial offering because they stand to make money if they can stir interest. Not so with Ron Insana or his masterful book. Ron's book does dole out great information and a behind-the-scenes look at what's really going on in the markets from someone who isn't working for a financial services firm. The editors at Amazon made a good call when they named this book one of the 10 best of the year. I also liked one of their other choices: "Simple Money Solutions" by Nancy Lloyd. After seeing Ron interview Nancy on CNBC I bought her book and it is the best Personal Finance book I have ever seen. These two books should be rquired reading for anyone who hopes to achieve financial security.
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18 of 19 people found the following review helpful:
4.0 out of 5 stars Good point - wrong emphasis in presentation, April 30, 2001
By 
David D. Yang (Alexandria, VA, United States) - See all my reviews
This is a well-informed and very readable book on the informational value of the financial markets. However, this is not a how-to book on stock picking. What Mr Insana is concerned with in this book is not so much what price movements can tell us about an individual stock, but the macro information that the financial markets can tell us about the economy, geopolitics, major news events etc. There's almost no advice on individual stock picking based on price movements (too noisy), but there are advices on how to choose a job, time the purchase of a new home, move cash in and out of the market etc. based on the message of the markets.

In retrospect, some of the messages from the markets identified in the book are quite prescient. A good example is the rapid deterioration in the A/D line at the height of the Internet bubble. Of course that phenonmenon did not go unnoticed by the market pros. I clearly remember numerous analysts assuring viewers on CNBC that the stock market was not over-valued (and therefore in no danger of collapsing) because so many stocks were in the doldrums!

The book was filled with anecdotes about how major economic and geopolitical events (from Fed rate cuts to border wars between Egypt and Libya) are foreshadowed by unexplained market movements. Had Mr. Insana focused on the rationale behind these movements his argument would've been a lot more convincing. Instead, the book had a tendency to ascribe a sort of magical, oracular power to the market and the "smart money" that makes the market. Of course the real reason is a lot more mundane. Sometimes it's rampant insider trading (as in the oil futures mkt). At other times anyone who has bothered to read a newspaper would have seen it coming from a mile away. A good example is the collapse of the Thai baht. Any regular reader of the Far Eastern Economic Review would not have needed the markets to send a msg - for months the magazine was filled with dire warnings of imminent collapse in its op-ed pages.

Another issue that Mr. Insana did not address is the very important question of how to separate the signal from the noise emanating from the market 24 hours a day. As someone who had (foolishly) dabbled in the futures market, I know first hand that wild swings in the market can be triggered but nothing more dramatic than a 1/2-hr T-storm in downtown Chicago. (I always susepct that if I wait at a 2nd fl. window at the CBOT and sprinkle water on the head of a particular trader as he leaves the building, I can make a killing in soybeans.) In the days of old when the market was almost the exclusive domain of the Smart Money in the know, the msg. of the mkts was probably a lot more reliable than today, when the unwashed masses can steamroll the smart money based on the most ludicrous rumor posted on Pump-n-dump.com. How to separate the grains from the chaff is something we'll have to leave to another CNBC author.

BTW, there really is a web site called pumpanddump.com.

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21 of 23 people found the following review helpful:
5.0 out of 5 stars 2 Books My Investment Club Profited From, December 1, 2000
This book and Nancy Lloyd's book, "Simple Money Solutions," have turned out to be investing bibles for my investment club. Both CNBC's Ron Insana and Nancy Lloyd have a deep understanding of financial issues and the integrity to present it in an objective way (unlike so many other "experts" who are trying to turn their infomation into a quick buck by appearing on television). Fortunately, my investment club started reading both of these books a few weeks ago and took the time to rebalance our portfolio before it was too late. If we had not read these books we would have taken a huge and avoidable financial loss. Bravo to Ron and Nancy for giving loads of thoughtful information and without a lot of fanfare. We profited from it and I'm sure others can too.
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23 of 28 people found the following review helpful:
1.0 out of 5 stars The Message Is Not There - bad investment, October 6, 2000
Message in the markets is a reasonable book, however, I got nothing new here and think your money would be much better off invested in other books. Insana is a REPORTER and while that gives a unique perspective, you are better off reading books by William O'Neil, Peter Lynch, John Murphy and even the Motley Fool. The difference is these are practicioners of the trade, not just reporters.

I also believe there is a rule that Financial News Reporters are not allowed to invest in individual stocks and are confined to mutual funds, so his book is on a more macro level. Nothing is wrong with that, but in a stock pickers market where the indices are not behaving well, and only individual stocks will help you stay afloat, Insana's book does not help.

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13 of 15 people found the following review helpful:
2.0 out of 5 stars A Disappointment, May 22, 2001
By 
Frederick A. Schrader (Alexandria, VA United States) - See all my reviews
(REAL NAME)   
I have long liked Ron Insana on CNBC. Based on my respect for his thinking and well reasoned commentaries on the air, I bought his book on blind faith.

With much anticipation I settled in to gain a better understanding of the markets. Unfortunately, the book didn't live up to its title. I forced myself to finish the book thinking that eventually I would get "the message."

At times I became lost in the text. Long paragraphs led to one sentence paragraphs which did not seem to be part of any natural progression. Charts sometimes did not seem to match the points that they were to help illustrate. While I am anything but an editor, I had the feeling that more editing might have helped.

Bottom line: this book is not a "keeper" for my future reference.

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24 of 30 people found the following review helpful:
1.0 out of 5 stars A Fable about the market, October 8, 2000
By A Customer
If Ron Insana could really read the message of the market do you think he would still be an anchor at CNBC? Of course not, he would be on his own private island sipping a soda. This book is more about marketing than informing. It uses old examples to prove its points, but these examples are far from convincing and really don't apply to the market in general. What readers get here is a small book(it is not even 200 pages so I guess the market has little to say)with a picture of Ron on the front. I wanted more for my money!
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19 of 24 people found the following review helpful:
1.0 out of 5 stars Message of the Markets, October 15, 2000
I thought that this book is VERY disappointing. I expected more from the anchor of CNBC. It is very wordy. Insana takes several pages to get to the point. And the point is very weak. Then read and read and read to finally find another wimpy point. Insana seems to be depending on his public exposure on CNBC to sell his book. Hallie
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8 of 10 people found the following review helpful:
5.0 out of 5 stars 2 Books That Boosted My Net Worth To the High 6 (6!) Figures, February 21, 2001
Those other reviewers (as well as CNBC, Amazon and financial experts) are right. SIMPLE MONEY SOLUTIONS by Nancy Lloyd (a Federal Reserve Board economist who I see frequently on CNBC and read in the New York Times Sunday Business) and this book by Ron Insana are all I needed to finally make sense of my personal finances and begin making good investment decisions for my personal portfolio as well as my 401(k) plan.

By using the outstanding, original and easy-to-follow advice in these two books my net worth has actually risen into the high six (6) figures!!! Not bad while the market is stagnating or dropping.

My friends, whose portfolios have been plunging in value, are in awe of my newfound financial savvy and skyrocketing bottom line.

And I owe it all to the information I picked up in these two incredible books. Ron and Nancy should patent this advice. It beats anything I've read elsewhere.

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16 of 22 people found the following review helpful:
1.0 out of 5 stars How Funny, October 9, 2000
By A Customer
After reading about 50 pages of this book I can honestly say that this book is a joke. There is no one message to the market. My message to readers is to sell this book instead of buying it.
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4 of 5 people found the following review helpful:
5.0 out of 5 stars The market is the message, March 2, 2004
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CNBC anchor Ron Insana's second book on the stock market, "The Message of the Markets," follows "Traders' Tales" in 1996, and does an excellent job of selling you on the idea that the market does send signals for anyone who's interested in looking for them. Using Insana's words, "Many times the prices of stocks, bonds, and commodities accurately anticipate or forecast future events. "But what is a "market?" If a market is where buyers and sellers come together and agree to exchange assets - stocks, bonds, futures, options, wheat, oil, gold, cloth, Beanie Babies, guns, drugs, etc., then the "message" of the market has to be the PRICE resulting from that exchange. That price level conveys enough information that if you know what you are looking for, you will be able to anticipate future events solely on the basis of price and its trend. Why? Because there is what Insana calls "smart money" and "dumb money."Smart money belongs to insiders, those closest to the action who see and know what is happening. They act on their knowledge, leaving their tell-tale footprints of transaction prices for all to see. Then there are the outsiders; the ones who wake up one morning and read about something that just happened, realize that it is significant, and decide to catch the obvious trend already in progress, invariably buying from those same insiders who got in months ago anticipating exactly that outcome. What Insana doesn't say is that without smart money to indicate the way, all markets would be chaotic, panic-driven price spikes in either direction as everybody tried to react to the same thing at the same time. He is particularly correct when he warns to watch out for the price move "with no apparent reason." It can signal momentous events on the horizon.The real message of the book thus becomes that if you learn to track where the "smart money" is going, then in addition to profiting along with the insiders on the various price moves, you can also make more intelligent business, investment, and career decisions. Insana uses the interest rate yield curve as well as popular averages to predict the onset of recessions; market internals (Advance/Decline Line, diverging Dow Jones Averages, etc.) to predict the stock market; and commodity price movements to predict geopolitical events.
He gives industry/sector group relative strength rotation credit for frequently predicting the economy's strengths and weaknesses and cites ways in which this can be used in selecting career paths as well as suggesting business trends. He uses commodity price moves as signals that foretell future events such as Chernobyl, the Gulf War, the Egypt-Libya potential war, and other geopolitical upheavals.  However, I believe he makes too much of the market selling off just prior to the announcement that JFK had been shot. There is a story about a certain well-known network newscaster in Dallas making the call back to his NY newsroom, then ripping the pay phone out of the wall to keep other reporters from using it to get to their newsrooms. So there may have been real reasons for the news delay. Anyway, the market was shut down with the Dow suffering only a 3% decline. After remaining closed one additional day, the market continued its upward climb for the next 3 years. While a member of the Pacific Stock Exchange, I witnessed the same momentary "front-running" when Reagan was shot on March 30, 1981. On that day something "felt" amiss when we suddenly got hit will an avalanche of sell orders. Minutes later, the news tape announced that the president had been shot. But like in the Kennedy situation, the market dipped momentarily, then continued its rally. In these two cases, the message was inconsequential, financially speaking. After giving numerous examples of what market signals are and how they've fared over the years, Insana asks his most thought-provoking question: "So why was it that most investors, all the world's politicians...failed to notice trouble signs on the horizon? Once again, it was the failure of many observers to pay attention to the market's ominous message."  The implication being that the rain clouds were forming but nobody took notice. The answer is simple yet unsatisfying: As long as we listen to what "they" say instead of watching what "they" do, we will always fall victim to "their" market. What Insana is making a case for is a market discipline termed Technical Analysis. It looks at market action, valuing above all else the constant interplay between the supply and demand for a any tradable entity, and considers Fundamental Analysis (Wall Street research) as so much hot air. It is not a particularly popular stance, but it is much closer to allying yourself with reality than anything else.
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