Methods in Social Neuroscience [Hardcover]

Eddie Harmon-Jones PhD (Editor), Jennifer S. Beer (Editor)

Book Description

ISBN-10: 1606230409 | ISBN-13: 978-1606230404 | Publication Date: January 9, 2009 | Edition: 1

Straightforward and practical, this is the first book to provide detailed guidance for using neurobiological methods in the study of human social behavior, personality, and affect. Each chapter clearly introduces the method at hand, provides examples of the method's applications, discusses its strengths and limitations, and reviews concrete experimental design considerations. Written by acknowledged experts, chapters cover neuroimaging techniques, genetic measurement, hormonal methods, lesion studies, startle eyeblink responses, facial electromyography, autonomic nervous system responses, and modeling based on neural networks.

Editorial Reviews

Review

"This is the first book to extensively review the ways by which we can measure the brain and the body to understand the person and social behavior. From the blink of an eye to a spontaneous smile, from salivary secretions to sweaty palms, from imaging the genome to measuring connectionist networks, this book captures it all. Methods in Social Neuroscience will be reached for by both teacher and student. It will inform the informed; it will entice novices to experiment with new measures they never imagined. Destined to get dog-eared, this is the kind of book that will wander away from your bookshelf. Buy two copies!"--Mahzarin R. Banaji, PhD, Richard Clarke Cabot Professor of Social Ethics, Department of Psychology, Harvard University

"This book goes to the heart of social neuroscience by discussing in detail the methodologies needed for the development of this important and exciting field. The coverage is extensive, ranging from brain imaging to the manipulation of neuroendocrine systems. Successful social neuroscience projects require collaboration across many disciplines: perhaps the most important topic covered in this book, rarely addressed elsewhere, is how to achieve this kind of collaboration. An essential reference work for all who are embarking on social neuroscience projects, whatever their level of experience or scientific background."--Chris Frith, FRS, Wellcome Trust Centre for Neuroimaging, University College London, UK

"The sparkling new field of social neuroscience needs its procedures articulated. Here they are, in an approachable and clear form. An excellent book."--Michael S. Gazzaniga, PhD, Director, SAGE Center for the Study of Mind, University of California, Santa Barbara

About the Author

Eddie Harmon-Jones, PhD, is Professor of Psychology at Texas A&M University. His research focuses on emotions and motivations, their implications for social processes and behaviors, and their underlying neural circuits. His research has been supported by the National Institute of Mental Health, the National Science Foundation, and the Fetzer Institute. The coeditor of two previous books, he is a recipient of the Award for Distinguished Early Career Contribution to Psychophysiology from the Society for Psychophysiological Research. He has served as an associate editor of the Journal of Personality and Social Psychology and is on the editorial boards of five other journals.

 

Jennifer S. Beer, PhD, is Assistant Professor of Psychology and a faculty member in the Institute for Neuroscience at the University of Texas at Austin. Her research adopts lesion and functional magnetic resonance imaging methodologies to examine self-regulation of social behavior. Dr. Beer serves on the editorial boards of the Journal of Personality and Social Psychology, Frontiers in Neuroscience, Social Cognition, Emotion, and Social, Cognitive, and Affective Neuroscience. Additionally, she has provided service to the field of social neuroscience as a reviewer for the National Science Foundation (United States), the Economic and Social Research Council (United Kingdom), and the VENI Innovational Research Incentive Scheme (The Netherlands), and as a course instructor for training institutes in the United States and Europe.

Product Details

• Hardcover: 353 pages
• Publisher: The Guilford Press; 1 edition (January 9, 2009)
• Language: English
• ISBN-10: 1606230409
• ISBN-13: 978-1606230404
• Product Dimensions: 8.9 x 6.4 x 1.1 inches
• Shipping Weight: 1.4 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #897,155 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

5.0 out of 5 stars A must read for any student or practitioner in social neuroscience, November 24, 2010

By 

Christophe Morin "Sedona" (San Francisco, Ca) - See all my reviews

Amazon Verified Purchase

This review is from: Methods in Social Neuroscience (Hardcover)

I just finished this book and loved it. It was extremely well structured and the content was stunning. If you are a student or scientist in social neuroscience, neuroeconomics or neuromarketing, this is a must read!