I usually get CHI hair straighteners, but they are more expensive and always break (I think I've had 3 or 4). Because of this, I decided to try a different straightener. This one is great, and cheap (cheaper on Costco's website, though, where I bought it.) You can adjust the temperature which is great and you can't do on a CHI. Also, it has auto-off which I love because I'm forgetful (once again, chi doesn't have). Probably the best thing about it is that it has a ten year warranty, which is amazing as long as they keep their end of the deal up. Really great product. Makes my hair look fantastic.