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52 of 53 people found the following review helpful
on January 10, 2003
I have been involved in what is now called eLearning since 1976. I wrote Making CBT Happen in 1987 to help implement eLearning... so I am familiar with this field. Michael Allen has provided us with what we need to design and develop powerful and effective and engaging eLearning. Finally... a solid, experience-based book is available to us all. I read the book and loved the specific guidance on when to do what. Michael moves beyond the technology to its use. Specific design strategies are revealed... and "virtual" templates are provided. So many designers are just given authoring tools and goals... but no direction, creative support or stimulus for ideas. This book fills that void.
This will surely be the baseline resource for eLearning Design for at least the next five years! Thank you, Michael Allen! We needed this.
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48 of 50 people found the following review helpful
on January 27, 2003
This book is subtitled, "Building Interactive, Fun and Effective Learning Programs for Any Company" and I think that says it all. I've spoken on the topic of where's the fun in eLearning and know that most of what I've seen is "deadly boring."
I have known Mike Allen since I worked for Authorware in the 1980's. One of the things I always regretted was not working in the MN office, as he, along with the rest of the Authorware team, conducted critiques of the work in progress being developed for customers. The few I did attend were always insightful and thought provoking. Along with being pretty scary if your work was on the agenda, because you might have to listen to bad along with good feedback. Mike Allen is a kind person, but not one to mince words when it comes to what makes up good and bad eLearning. I've also had the opportunity to attend several lectures by Mike on eLearning.
This book shares his insight on what makes good elearning, particularly from the viewpoints of motivation and interactivity. I am starting a new project with a lot of possible impact and reading his book has helped me immensely. Also, it contains several little history lessons on eLearning and Authorware that I really enjoyed. Lots of examples of good projects are discussed and included on a CD-ROM that unfortunately is not included in the book, but available for free from his website. If you are really interested in learning more on what makes good eLearning, I would definitely order it soon.
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23 of 26 people found the following review helpful
on March 3, 2003
Dr. Allen is a champion of learner-centric design - and has written a refreshingly reader-centric book about the topic. He understands that learning is an "internal, personal, and ultimately individual act." His words reveal his passions and opinions in such an authentic manner that you can quickly understand his perspective, and extract points of meaning that can directly apply to your work. As a producer and designer of interactive media, I continually find his insights an inspiration.
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17 of 20 people found the following review helpful
on November 27, 2003
This book takes e-learning to its core mandate, that of engaging and involving the learners, so that they learn the key skills and knowledge required.
An excellent and easy read, with lots of good examples and non-examples, nicely compared side by side.
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9 of 10 people found the following review helpful
on October 23, 2009
This is one of two books for an online e-Learning class I am taking. Well organized. Easy to understand. Clear examples and exercises. CD easy to order and helpful. I was able to put the design ideas into use at work my first day at work after reading the design chapter. Began to move from boring, PowerPoint-like Captivate modules to entertaining, challenging modules that engage the user. I strongly recommend this book for designers, managers, and executives/business owners who are or are considering implementing or improving their e-learning offerings!
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6 of 7 people found the following review helpful
on March 3, 2008
As a Training Manager for a large wireless company I was charged with rolling out our online learning system. As you would expect, I and my company, did a good deal of research before we purchased our system. Michael Allen's book was very helpful in identifying the questions we needed to identify, as a company, before we took the step.

I highly recommend this book. Even though you will likely experience some frustration in your search for the most effective online learning system, his book will make the process less painful.

The book really focuses on the "how to" of developing and designing your online courses. It honestly lays out the pros and cons of online learning. You will find it helpful.
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16 of 21 people found the following review helpful
on April 30, 2003
This book is a must have for the aspiring e-Learning developer. It reviews enough theory to make the point and directs the reader quickly through the logic and science of good e-Learning design.
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2 of 2 people found the following review helpful
on December 21, 2013
A good overview of elearning, but not enough details on specific examples. There's too much talk in this book of what not to do, rather than examples of what to do. I was also less than fond of the use of "people who get it versus people who don't get it" dialogue. What is it? Teach me what "it" is and what to do with it. If you're looking for a good overview of elearning, especially if you've never touched elearning before, this is your book.
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4 of 5 people found the following review helpful
on January 19, 2010
Excellent book. Refreshing ideas in an easy to follow sequence. Written in a friendly manner. This book doesn't contain wreaths of information about e-learning, but instead focusses on a few key concepts that are illustrated extremely well with practical examples. Definitely not an e-learning Bible, but absolutely vital for anyone who wants a few ideas to kick-start their flailing e-learning courses. Most of the concepts presented are also applicable to regular classroom learning as well.
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2 of 2 people found the following review helpful
on February 7, 2012
I read a lot, and when I saw the title of this super guide, I said to myself "another one trying to fish". Was I wrong! This is an excellent, easy to follow, library must have guide. My congratulations to Michael Allen good taste. My best to him and his editorial house. Thanks for sharing your knowledge with us the hungry for info customers.
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