Michael Allen's Guide to E-Learning and over one million other books are available for Amazon Kindle. Learn more
Qty:1
  • List Price: $39.95
  • Save: $14.35 (36%)
FREE Shipping on orders over $35.
Only 19 left in stock (more on the way).
Ships from and sold by Amazon.com.
Gift-wrap available.
Add to Cart
FREE Shipping on orders over $35.
Used: Very Good | Details
Condition: Used: Very Good
Comment: While this book has been loved by someone else, they left it in great condition. Hurry and buy it before someone else does and take advantage of our FREE Super Saver Shipping!!!
Access codes and supplements are not guaranteed with used items.
Add to Cart
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

Michael Allen's Guide to E-Learning: Building Interactive, Fun, and Effective Learning Programs for Any Company Paperback – January 2, 2003

ISBN-13: 072-3812203024 ISBN-10: 0471203025 Edition: 1st

Buy New
Price: $25.60
35 New from $19.23 41 Used from $4.00
Amazon Price New from Used from
eTextbook
"Please retry"
Paperback
"Please retry"
$25.60
$19.23 $4.00

Free%20Two-Day%20Shipping%20for%20College%20Students%20with%20Amazon%20Student



Frequently Bought Together

Michael Allen's Guide to E-Learning: Building Interactive, Fun, and Effective Learning Programs for Any Company + e-Learning and the Science of Instruction: Proven Guidelines for Consumers and Designers of Multimedia Learning + Design For How People Learn (Voices That Matter)
Price for all three: $106.23

Buy the selected items together

NO_CONTENT_IN_FEATURE

Save up to 90% on Textbooks
Rent textbooks, buy textbooks, or get up to 80% back when you sell us your books. Shop Now

Product Details

  • Paperback: 360 pages
  • Publisher: Wiley; 1 edition (January 2, 2003)
  • Language: English
  • ISBN-10: 0471203025
  • ISBN-13: 978-0471203025
  • Product Dimensions: 0.8 x 7.4 x 9.2 inches
  • Shipping Weight: 1.3 pounds (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon Best Sellers Rank: #330,367 in Books (See Top 100 in Books)

Editorial Reviews

From the Back Cover

As an international speaker and consultant to virtually every business sector over his more than thirty-five years of research and development in technology-based instruction, Michael Allen now speaks out about his frustrations with e-learning and brings fundamental issues to light. He shares specific, commonsense guidelines that reliably produce effective and practical learning solutions. From his pioneering work on learning management systems, to authoring systems, and now on instructional design, experts and buyers alike follow his leadership and respect his opinion:

"Every subject area has its bible. This is it for e-learning. This is the how-to book for both instructional designers and executives responsible for corporate e-learning programs. Especially well done and unique to this book are the chapters on learner motivation and how effective instructional interactivities are created. The bottom line, from our experience working with Michael Allen and his team, is the methods and principles defined in this book work–and work well."
–Mike Groszko, Manager, DaimlerChrysler Quality Institute

"Michael Allen has done it all. He has designed and developed huge amounts of effective e-learning. He has built several very successful businesses providing programs to sophisticated clients. He has managed development. He personally led the creation of Authorware, the benchmark authoring system used throughout the world. He has lectured. He has written. He has taught. His opinions and perspective are sought by many. But mostly, he thinks. And the results of that thinking are to the benefit of us all. I am glad he wrote down what he thinks."
– Gloria Gery, Gery Associates

About the Author

MICHAEL W. ALLEN is a recognized pioneer and leader in the design of interactive multimedia learning tools and applications. He is the founder and former chairman of Authorware, Inc. (now Macromedia, Inc.). He is currently Chairman and CEO of Allen Interactions Inc., which builds interactive learning systems, develops custom courseware, and provides multimedia consulting and training.

More About the Author

Michael Allen is a recognized leader in the architecture and design of interactive multimedia learning systems and strategies. He is the chairman and CEO of Allen Interactions, which builds custom interactive learning solutions and provides consulting and training for interactive multimedia professionals. Allen Interactions will launch a revolutionary authoring system, ZebraZapps, in 2011, allowing developers and non-programmers to create rich interactive media applications easily and quickly, as well as share, publish, and sell their inventions. Technology designed and built by Michael Allen led to the formation of Macromedia and revolutionized multimedia software development. With ZebraZapps, Allen is set to disrupt the industry once again.

Allen holds a PhD in educational psychology from The Ohio State University and is an adjunct associate professor at the University of Minnesota Medical School. He has written nine books including the best-seller, Michael Allen's Guide to e-Learning and his e-Learning Library Series - the third volume of this series, Learner Interface Design releases July, 2011. Additionally, he is editor of Michael Allen's e-Learning Annuals. Michael received ASTD's Distinguished Contribution to Workplace Learning and Performance Award in May 2011.

Customer Reviews

4.7 out of 5 stars
5 star
11
4 star
0
3 star
2
2 star
0
1 star
0
See all 13 customer reviews
Refreshing ideas in an easy to follow sequence.
Steve M
I strongly recommend this book for designers, managers, and executives/business owners who are or are considering implementing or improving their e-learning offerings!
Gary W. Scott
It is actually a quick read, but you will find yourself going back to this book often.
C. Berry

Most Helpful Customer Reviews

51 of 52 people found the following review helpful By "ggery" on January 10, 2003
Format: Paperback
I have been involved in what is now called eLearning since 1976. I wrote Making CBT Happen in 1987 to help implement eLearning... so I am familiar with this field. Michael Allen has provided us with what we need to design and develop powerful and effective and engaging eLearning. Finally... a solid, experience-based book is available to us all. I read the book and loved the specific guidance on when to do what. Michael moves beyond the technology to its use. Specific design strategies are revealed... and "virtual" templates are provided. So many designers are just given authoring tools and goals... but no direction, creative support or stimulus for ideas. This book fills that void.
This will surely be the baseline resource for eLearning Design for at least the next five years! Thank you, Michael Allen! We needed this.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
47 of 49 people found the following review helpful By Jennifer Zapp on January 27, 2003
Format: Paperback Verified Purchase
This book is subtitled, "Building Interactive, Fun and Effective Learning Programs for Any Company" and I think that says it all. I've spoken on the topic of where's the fun in eLearning and know that most of what I've seen is "deadly boring."
I have known Mike Allen since I worked for Authorware in the 1980's. One of the things I always regretted was not working in the MN office, as he, along with the rest of the Authorware team, conducted critiques of the work in progress being developed for customers. The few I did attend were always insightful and thought provoking. Along with being pretty scary if your work was on the agenda, because you might have to listen to bad along with good feedback. Mike Allen is a kind person, but not one to mince words when it comes to what makes up good and bad eLearning. I've also had the opportunity to attend several lectures by Mike on eLearning.
This book shares his insight on what makes good elearning, particularly from the viewpoints of motivation and interactivity. I am starting a new project with a lot of possible impact and reading his book has helped me immensely. Also, it contains several little history lessons on eLearning and Authorware that I really enjoyed. Lots of examples of good projects are discussed and included on a CD-ROM that unfortunately is not included in the book, but available for free from his website. If you are really interested in learning more on what makes good eLearning, I would definitely order it soon.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
23 of 26 people found the following review helpful By Joy Kopp on March 3, 2003
Format: Paperback
Dr. Allen is a champion of learner-centric design - and has written a refreshingly reader-centric book about the topic. He understands that learning is an "internal, personal, and ultimately individual act." His words reveal his passions and opinions in such an authentic manner that you can quickly understand his perspective, and extract points of meaning that can directly apply to your work. As a producer and designer of interactive media, I continually find his insights an inspiration.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
17 of 20 people found the following review helpful By A Customer on November 27, 2003
Format: Paperback
This book takes e-learning to its core mandate, that of engaging and involving the learners, so that they learn the key skills and knowledge required.
An excellent and easy read, with lots of good examples and non-examples, nicely compared side by side.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
8 of 9 people found the following review helpful By Gary W. Scott on October 23, 2009
Format: Paperback Verified Purchase
This is one of two books for an online e-Learning class I am taking. Well organized. Easy to understand. Clear examples and exercises. CD easy to order and helpful. I was able to put the design ideas into use at work my first day at work after reading the design chapter. Began to move from boring, PowerPoint-like Captivate modules to entertaining, challenging modules that engage the user. I strongly recommend this book for designers, managers, and executives/business owners who are or are considering implementing or improving their e-learning offerings!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
16 of 21 people found the following review helpful By A Customer on April 30, 2003
Format: Paperback
This book is a must have for the aspiring e-Learning developer. It reviews enough theory to make the point and directs the reader quickly through the logic and science of good e-Learning design.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
5 of 6 people found the following review helpful By John Robertson on March 3, 2008
Format: Paperback
As a Training Manager for a large wireless company I was charged with rolling out our online learning system. As you would expect, I and my company, did a good deal of research before we purchased our system. Michael Allen's book was very helpful in identifying the questions we needed to identify, as a company, before we took the step.

I highly recommend this book. Even though you will likely experience some frustration in your search for the most effective online learning system, his book will make the process less painful.

The book really focuses on the "how to" of developing and designing your online courses. It honestly lays out the pros and cons of online learning. You will find it helpful.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Customer Images

Search