A how-to book from a famed director! This little paperback by Michel Gondry was inspired by his latest film, Be Kind Rewind. The movie stars Jack Black and Mos Def as two friends who enact lo-fi versions of popular Hollywood films such as Ghostbusters or Robocop and offer them for rental. They call this reappropriative and participatory practice "sweding," which is to say, "putting you into the things you like." At New York's Deitch Projects, in February and March of 2008, Gondry emulated the heroic example of his characters, constructing a do-it-yourself film studio in which any visitor could assemble their own film from extant plot summaries and rent the results. His aim: "I intend to prove that people can enjoy their time without being part of the commercial system and serving it... Ultimately, I am hoping to create a network of creativity and communication that is guaranteed to be free and independent from any commercial institution." This book chronicles those films in photographs and drawings, and in texts discussing the ideas behind Gondry's "Cinema Club." It also serves as an inspirational guide to independent film making. Edited and art directed by Gondry himself, this book is as unique, funny and fanciful as his films.
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3 of 3 people found the following review helpful
By Miggy Biggie
Format:Paperback
A really fun and enjoyable book that shed some light on innovative and creative ways for any community (not just based on locality but school, office, friends, gym, WHATEVER) could come together and create a movie together. The cool thing is that Gondry creates a blueprint that minimizes monetary cost but maximizes the way to use what little money you put into the project. I loved, loved, loved, BE KIND REWIND, and if you have seen it, you'll love this book and even if you haven't you'll be interested in the ways to create these movies and Gondry's own anecdotes developing the protocol with friends and others.
2 of 2 people found the following review helpful
Format:Paperback
Yeah, it was "okay" but should have been a blog or some other webformat, rather than a printed book...very thin...and more of a "let me share my experience" rather than a blue print as he says that his method is not guaranteed to work, not even for him, it depends on a number of other variables...
A good documentation of what happened and how it happened though.
A good documentation of what happened and how it happened though.
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