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0 of 2 people found the following review helpful:
5.0 out of 5 stars
Bibendum, the power of branding,
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This review is from: Michelin Man: 100 Years of Bibendum (Hardcover)
An excellent example of brand building. The 100 years of Binbendum expose you to the primitive form of advertising and its development.
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Michelin Man: 100 Years of Bibendum by Olivier Darmon (Hardcover - October 31, 1998)
Used & New from: $33.00
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