Customer Reviews

Microbranding: Build a Powerful Personal Brand and Beat Your Competition

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A "microbrand" is a product brand that is related to, or which sits atop the foundation of, a larger national or global product brand name. Micro Branding: Build A Powerful Personal Band & Beat Your Competition by microbrand expert T. Scott Gross is a straightforward, step-by-step, "how to" guide to building a profitable local or personal microbrand brand. How to manage and uphold the good reputation of the newly established microbrand, the option of adopting a theme, training employees, gems of advice and much more make Micro Branding a superbly presented and highly recommended business reference. Scott Gross' basic message for the entrepreneur and corporate manager is "Don't *try* to be the best brand in the world. Be the best brand for the world, and the market will reward you richly." Reading Micro Branding will show you how to go about doing just that!

This is a great book, easy to read and packed with ideas to help individuals make their mark. Until reading MicroBranding, I had never thought of myself and how others see me as a brand. Yet I am amazed at how T. Scott Gross' information pertains to all areas of my life. In both my career and personal relationships, I have unique qualities and I need to be able to articulate them to others if I am to be successful. T. Scott Gross also recommends that we develop personal mission statements to keep ourselves focused on our goals in life. He gives lots of examples and stories and is quite entertaining. Lots of great networking tips and ideas too!

As you read MicroBranding, you start to think, "I knew that, but I have not been doing it...why?" It's the type of book you immediatly want all your employees and co-workers to read. Scott Gross has a great sense of humor, and he uses it to drive home points that are criticle for success in any career. The idea may not be revolutionary, but it sure is relivant!

As with Mr. Gross' previous book Positively Outrageous Service, I found Microbranding to be extremely well-written. It is not only grounded in apllicable, impactful content, but also written in a manner that is entertaining and fun!

In my business (and my personal life), I have found that we often complicate issues until they either become too big to tackle or lost in the confusion. In MicroBranding, Mr. Gross clearly explains that this need not be the case when building a personal or local brand. Using real-world examples, he illustrates that building a powerful microbrand is both attainable and necessary. Understanding that you simply do not need a global brand to compete in your niche is one of the powerful pieces of information I gained from reading this book.