Microeconomics and Behavior [Import] [Paperback]

Robert H. Frank (Author)

Product Details

• Paperback: 784 pages
• Publisher: McGraw-Hill Education (ISE Editions); Internat.2r.e. edition (September 1996)
• Language: English
• ISBN-10: 0071142134
• ISBN-13: 978-0071142137
• Shipping Weight: 2.4 pounds
• Average Customer Review: 4.2 out of 5 stars  See all reviews (16 customer reviews)
• Amazon Best Sellers Rank: #9,196,129 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

16 of 16 people found the following review helpful:

4.0 out of 5 stars Better than average, May 30, 2000

By 

Edward Mariyani-Squire (Sydney, Australia) - See all my reviews

This review is from: Microeconomics and Behavior (Hardcover)

In response to the previous reviews: It is true that this text does fit neatly between the "mathematical" (read: hard) and the "wordy" (read: easy) alternatives texts available on the market today. It is also true that it is disappointing (and annoying) to see the mathematical appendices shipped off to a website (which readers then have to print out for themselves!).

However, a virtually unique virtue of this text that has not been mentioned so far is the supplementary chapters, "The Economics of Information and Choice Under Uncertainty", "Explaining Tastes: The Importance of Altruism and Other Nonegoistic Bheavior", "Cognitive Limitations and Consumer Behavior" (very good), and "Government". These chapters really distinguish the book. They are intellectually (and I mean that it the broad sense) stimulating and challenging. Thus, for the student who is genuinely interested in UNDERSTANDING (as opposed to memorising) the basis of neo-classical theory, it a must.

In my opinion there are a few annoying omissions (e.g., Pigovian taxes/subsidies with respect to externalities, and bilateral monopolies in labour markets), but then again, others would no doubt object to the inclusion of these topics.

Overall, the text is very well written, user-friendly and, more importantly, intellectually stimulating thanks largely to the supplementary chapters. I just hope they're not shipped off to some website too.

10 of 10 people found the following review helpful:

5.0 out of 5 stars Judgment, Choice and Rationality, May 2, 2004

By 

Tyler Markowsky (Winnipeg, Manitoba Canada) - See all my reviews
(REAL NAME)   

This review is from: Microeconomics and Behavior (Hardcover)

As of late, microeconomic and macroeconomic theory has been incorporating social, psychological and social-psychological theory and concepts into the fold. This makes sense, for the quantification sans-psychology (social psychology) of analysis has been poor.

This author is well-versed in this area and articulates well the concepts which are important. However, as my colleagues have stated, the book does leave much to be desired in the mathematical-sense.

I would highly recommend this book to anyone interested in Judgment, Choice and Rationality (defined).

This book should be included in undergraduate curriculum.

Five stars because it accomplishes what it was designed for (non-mathematical approach to microeconomics).

Regards,
Tyler Markowsky

10 of 10 people found the following review helpful:

4.0 out of 5 stars clear insights in the world of microecenomics, November 18, 1998

By 

[e-mail] (Basle, Switzerland) - See all my reviews

This review is from: Microeconomics and Behavior (Hardcover)

at first glance the 750 pages of the book made me shiver. but the contents are very comprehensive a the flow is good. many examples will guide you through to more complicated topics. accompaning study guide by james halteman is not needed. -> waste of money