Taking a "just-in-time" approach by introducing material just as it is needed to develop an argument, MICROECONOMICS: A CONTEMPORARY APPROACH, Eighth Edition, truly leads by example. In a decidedly non-condescending tone, McEachern assumes that students are already intuitively familiar with many economic concepts through their own life experiences. These life experiences are then explained to students as economic concepts with clear and interesting exposition, relevant case studies, and a clean focused design. The text's major applications take the form of case studies that are meant to be read and therefore are integrated into the flow of each chapter. With this eighth edition, the book's well-crafted approach is enhanced with resources--such as Aplia and CengageNOW--that will help your students improve their understanding and will help you streamline tasks and save valuable time.
William A. McEachern began teaching large sections of economic principles when he joined the University of Connecticut in 1973, and in 1980, he started offering teaching workshops around the country. The University of Connecticut Alumni Association conferred on him its Faculty Excellence in Teaching Award in 2000. Professor McEachern has published books and monographs on public finance, public policy, and industrial organization, and his research has appeared in a variety of journals, including Economic Inquiry, National Tax Journal, Journal of Industrial Economics, Kyklos, and Public Choice. He is founding editor of The Teaching Economist, a newsletter that focuses on teaching economics at the college level, and of The Connecticut Economy: A University of Connecticut Quarterly Review. Professor McEachern has advised federal, state, and local governments on policy matters, and he directed a bipartisan commission examining Connecticut's finances. He has been quoted in media such as the New York Times, London Times, Wall Street Journal, Christian Science Monitor, USA Today, and Reader's Digest. He was born in Portsmouth, New Hampshire, earned an undergraduate degree with honors from Holy Cross College, spent three years in the army, and earned an M.A. and Ph.D. from the University of Virginia.
