Customer Reviews

Microeconomics: An Integrated Approach

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This text book is used in University of Chicago Executive MBA program..., and I like the clear text. It is quiet interesting and engaging to read and good material to accompany the lecture. This textbook also have a lot of good examples.

Microeconomics are basic standard material of MBA program, so the materials are pretty much the same as any other Micro textbook. Talking about Supply and Demand, Price elasticity, production, costs, perfectly competitive markets, monopoly, market structure, etc.

What i like best is the clear text and explanation that is easy to discern even for me (after 16 years not attending school!), and the very FRESH SAMPLES talking even the most recent happenings in the business world. Yup. THE EXAMPLES are all fresh and interesting.

The mathematic is a bit intimidating for people who hate quantitative things.

So, if this is not your textbook, this is still worth buying and reading for the explanation and the examples there.

Truly outstanding micro book by two top NWU profs. It has it all, from basic supply/demand equilibrium equations to cournot, bertrand oligopoly competition models to game theory and beyond. The explanations are clear-crystal, including many examples based on recent happenings. Read this 1st and "Economics of Strategy" afterwards (and if you have time and the skills, Carlton & Perloff's Industrial Organization book) and you will be able to master underpinnings of sophisticated industry/business analysis.

Great use o Games Theory explaining Microeconomics.
I enjoy to read the book. A must. Next edition I do suggest the authors includ more worked examples.Prof Douglas Gilson /Rio de Janeiro -Brazil