'The McKenzie/Lee text is the best book in its field, both for coverage and readability. The text is an excellent example of how microeconomic analysis can be applied to real world managerial decisions. The writing style will delight students and make the instructor's interaction with students much richer.' Barry Keating, University of Notre Dame
Develops the economic way of thinking through problems that MBA students will find relevant to their career goals. Math is kept simple and the theory is illustrated with real-life scenarios. Video tutorials, a 1200 MCQ testbank and workbook complete the package. The structure of the new edition allows flexible teaching.