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Microeconomics for MBAs: The Economic Way of Thinking for Managers Hardcover – July 19, 2010

ISBN-13: 978-0521191470 ISBN-10: 0521191475 Edition: 2nd

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Product Details

  • Hardcover: 563 pages
  • Publisher: Cambridge University Press; 2 edition (July 19, 2010)
  • Language: English
  • ISBN-10: 0521191475
  • ISBN-13: 978-0521191470
  • Product Dimensions: 9.8 x 7.6 x 1.1 inches
  • Shipping Weight: 3 pounds (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #197,023 in Books (See Top 100 in Books)

Editorial Reviews

Review

'The McKenzie/Lee text is the best book in its field, both for coverage and readability. The text is an excellent example of how microeconomic analysis can be applied to real world managerial decisions. The writing style will delight students and make the instructor's interaction with students much richer.' Barry Keating, University of Notre Dame

Book Description

Develops the economic way of thinking through problems that MBA students will find relevant to their career goals. Math is kept simple and the theory is illustrated with real-life scenarios. Video tutorials, a 1200 MCQ testbank and workbook complete the package. The structure of the new edition allows flexible teaching.

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Most Helpful Customer Reviews

5 of 5 people found the following review helpful By Jaewoo Kim VINE VOICE on August 12, 2010
Format: Hardcover Verified Purchase
This is a well written book catered specifically to MBA students. But it is definitely watered-down. This is definitely an MicroEconomics 101 level book and involves nothing more than utilizing basic arithematic. If you want a quantatitively rigorous (Calculus and stats) Microeconomics text book that has many mathematical formulas, derivatives, and problems, then this book is does not fit that bill. If you are looking for Microeconomics Light, then this book is as good as any.

My main problem with this book is its lack of quantitative analysis problems and their solutions. Almost every problem at the end of each chapter is conceptual and involves no mathematical calculations. I also think this book can use a CD with Excel spreadsheets and examples on how we can use data to calculate where MC=MR based on P vs Q and VC vs Q data, for example.

But that would mean doing something quantitative which this book seems to avoid at all costs.

The best part of this book is its extremely well crafted graphs and their explanations. I would say they are worth the price of this book. If you can understand the graphs and their explanations, you have understood most of the contents of this book.

I would give this book 3.5 stars. It does a great job of explaining microeconomics concepts, but without the rigorous mathematical explanations that may baffle some readers. Nevertheless, its strength also hinders it from becoming a more rigorous and thought provoking book.
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2 of 2 people found the following review helpful By Davidoff on November 15, 2011
Format: Hardcover Verified Purchase
This book is amazing. I qppreciate the effort the author made to make the subject of microecon as interesting as possible.
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Format: Hardcover Verified Purchase
This book gives me excellent ideas to be used by me as modern manager. Both basic funda and today's problems of managerial economics are very well explained. Though I am not a manager of modern days, I am able to understand the themes given in the book.
Service delivery by amazon and its partners are excellent.
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