"The text is a masterful extension of McKenzie and Lee's considerable talents in applying the economic way of thinking to literally every aspect of human behavior and makes a significant contribution to the science of managing people in the firm setting. They offer far more coverage on public policy than the traditional managerial economics text and solid explanations of the actual human behavior 'behind the curves'. This is a 'must see' for faculty teaching the MBAs." J. R. Clark, Probasco Chair, The University Of Tennessee/Chattanooga
"The most difficult thing in teaching microeconomics for MBAs is to focus on the consistent application of economic principles to real world management problems... McKenzie and Lee's emphasis on getting the incentives right within firms emphasizes that what economics has to offer students is principles, rather than answers, because the principles need to be combined with particular facts and judgments, which is the essence of management. In particular, their focus on the logical explanation of principles and applications rather than mathematical treatments that imply management issues have unique, precise and correct answers, makes Microeconomics for MBAs far more useful for managers than alternative texts." Gary Galles, Professor of Economics, Pepperdine University
This is the first textbook in microeconomics written exclusively for MBA students. Throughout the book, McKenzie and Lee infuse students with the economic way of thinking in the context of a host of problems that MBA students, as future managers of real-world firms, will find relevant to their career goals.