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Microeconomics for MBAs: The Economic Way of Thinking for Managers Hardcover – February 13, 2006

8 customer reviews
ISBN-13: 978-0521859813 ISBN-10: 0521859816 Edition: First Edition

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Editorial Reviews

Review

"The text is a masterful extension of McKenzie and Lee's considerable talents in applying the economic way of thinking to literally every aspect of human behavior and makes a significant contribution to the science of managing people in the firm setting. They offer far more coverage on public policy than the traditional managerial economics text and solid explanations of the actual human behavior 'behind the curves'. This is a 'must see' for faculty teaching the MBAs." J. R. Clark, Probasco Chair, The University Of Tennessee/Chattanooga

"The most difficult thing in teaching microeconomics for MBAs is to focus on the consistent application of economic principles to real world management problems... McKenzie and Lee's emphasis on getting the incentives right within firms emphasizes that what economics has to offer students is principles, rather than answers, because the principles need to be combined with particular facts and judgments, which is the essence of management. In particular, their focus on the logical explanation of principles and applications rather than mathematical treatments that imply management issues have unique, precise and correct answers, makes Microeconomics for MBAs far more useful for managers than alternative texts." Gary Galles, Professor of Economics, Pepperdine University

Book Description

This is the first textbook in microeconomics written exclusively for MBA students. Throughout the book, McKenzie and Lee infuse students with the economic way of thinking in the context of a host of problems that MBA students, as future managers of real-world firms, will find relevant to their career goals.

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Product Details

  • Hardcover: 716 pages
  • Publisher: Cambridge University Press; First Edition edition (February 13, 2006)
  • Language: English
  • ISBN-10: 0521859816
  • ISBN-13: 978-0521859813
  • Product Dimensions: 7.8 x 1.6 x 9 inches
  • Shipping Weight: 3 pounds
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Best Sellers Rank: #611,248 in Books (See Top 100 in Books)

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4 of 4 people found the following review helpful By W. White on July 1, 2006
Format: Hardcover
As an MBA student learning Economics, I found Dr. McKenzie's textbook and video modules to be an outstanding way to learn. The videos allowed me to conveniently review, pause, rewind and re-review specific points. The textbook was also very useful, and complemented the video modules well by providing in-depth coverage of the subject matter.

I'd recommend the course material to any MBA studying economics.
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6 of 7 people found the following review helpful By E. Lew on July 1, 2006
Format: Hardcover
Professor McKenzie's book and lecture turned over a new leaf. His book is effective because he talks about scenarios (economical or non-economical) that the MBA reader can relate to. Who would have thought that microeconomics can be applied to the hiring process of a professor from 6 mile South Carolina to work at La Jolla, CA???? Anyhow, Professor McKenzie's course and text is exceptional and I recommend it to any economics enthusiast, MBA or non-MBA.
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3 of 4 people found the following review helpful By K. Thiha on October 22, 2006
Format: Hardcover
We are currently using this book in our EMBA program. Yes, it is not the same text books that we are used to but it shows new ways, microeconomic ways, of thinking which can be applied to our daily business and life.
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Format: Hardcover
Best micro book I have read. Clear, concise, no mumbo jumbo and straight to the point. PERFECT BOOK for MBA students. The author doesn't waste time explaining how theories were designed, he simply tells you how to use them in business. This is not a book for economics students, but for business people or business students. Sometimes after my MBA micro class I'd be confused about some of the ideas our professor just taught, so I'd open this book and I was like: oh, now I get it!
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