Microeconomics for Managers (Hardcover)

~ David Kreps (Author)

Editorial Reviews

Product Description

This outstanding new text by David Kreps, Microeconomics for Managers, underscores the connections between contemporary microeconomics and business, using full-length, integrated case studies to show prospective managers how economic models can yield answers to practical problems. Developed over the course of ten years at the Stanford Business School, Microeconomics for Managers leads the field with a strong game theoretic approach and full-chapter coverage of many modern topics, including Porter's five forces, signaling, transaction costs, and incentives.

About the Author

David Kreps is Holden Professor of Economics at the Stanford Business School, where he has taught the Managerial Economics course for over ten years. A leading game theorist and a past recipient of the John Bates Clark Medal, he is the author of three books: A Course in Microeconomic Theory (Princeton University Press, 1990), Game Theory and Economic Modeling (Cambridge University Press, 1991), and Strategic Human Resources: Frameworks for General Managers (Wiley, 1999).

Product Details

• Hardcover: 672 pages
• Publisher: W.W. Norton & Co.; 1 edition (September 10, 2003)
• Language: English
• ISBN-10: 0393976785
• ISBN-13: 978-0393976786
• Product Dimensions: 10.2 x 7.3 x 1.4 inches
• Shipping Weight: 2.9 pounds (View shipping rates and policies)
• Average Customer Review: 1.0 out of 5 stars  See all reviews (1 customer review)
• Amazon.com Sales Rank: #581,284 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

1.0 out of 5 stars A very special book..., April 22, 2009

By	Ashley B. (San Francisco, CA) - See all my reviews

While the author is a well respected economist, this book is amazingly bad! It does a very poor job explaining the concepts and while people in my MBA class who were proficient in Economics simply avoided it, it made the Microeconomics core class a nightmare for those with no prior background. In my class of 60, everyone disliked it. Don't buy it unless you absolutely have to! Expect long paragraphs of plain text, a very small number of black and white graphs and strange and irrelevant examples which are more confusing rather than helpful.

As a fun piece of trivia, I have to mention that in the Introduction the author mentions that this ridiculous textbook was developed based on him teaching Stanford MBAs and thus it may not be intellectually suitable for programs where people come from poorer caliber. Well, I doubt that many schools use it anyway!