Microeconomics plus MyEconLab plus eBook 1-semester Student Access Kit (5th Edition) [Misc. Supplies]

Jeffrey M. Perloff (Author)

Book Description

ISBN-10: 0321531191 | ISBN-13: 978-0321531193 | Publication Date: May 31, 2008 | Edition: 5

Students need to learn two skills in this course: they need to master the requisite micro theory, and at the same time develop their problem-solving skills. Microeconomics has become a market leader because Perloff presents theory in the context of real, data-driven examples, and then develops intuition through his hallmark Solved Problems. Students gain a practice perspective, seeing how models connect to real-world decisions being made in today’s firms and policy debates.

Introduction. Supply and Demand: Supply and Demand; Applying the Supply-and-Demand Model. Consumer Theory: Consumer Choice; Applying Consumer Theory. Theory of the Firm: Firms and Production; Costs. Perfect Competition: Competitive Firms and Markets; Applying the Competitive Model; General Equilibrium and Economic Welfare. Market Power and Market Structure: Monopoly; Pricing and Advertising; Oligopoly and Monopolistic Competition; Game Theory. Factor Markets: Factor Markets and Vertical Integration; Interest Rates, Investments, and Capital Markets. Uncertainty, Missing Markets, and Limited Information: Uncertainty; Externalities, Commons, and Public Goods; Asymmetric Information; Contracts and Moral Hazards.

For all readers interested in algebra-based intermediate microeconomics.

Editorial Reviews

About the Author

Jeffrey M. Perloff is a professor in the Department of Agricultural and Resource Economics at the University of California at Berkeley. His economic research covers industrial organization, marketing, labor, trade, and econometrics. His textbooks are Modern Industrial Organization (coauthored with Dennis Carlton) and Microeconomics: Theory and Applications with Calculus. He has been an editor of Industrial Relations and an associate editor of the American Journal of Agricultural Economics. He is an associate editor of the Journal of Productivity Analysis and edits the Journal of Industrial Organization Education. He has consulted with nonprofit organizations and government agencies (including the Federal Trade Commission and the Departments of Commerce, Justice, and Agriculture) on topics ranging from a case of alleged Japanese television dumping to the evaluation of social programs. He has also conducted research in psychology. He is a fellow of the American Agricultural Economics Association. He received his B.A. in economics from the University of Chicago in 1972 and his Ph.D. in economics from the Massachusetts Institute of Technology in 1976. He was previously an assistant professor in the Department of Economics at the University of Pennsylvania.

Product Details

• Misc. Supplies: 800 pages
• Publisher: Addison Wesley; 5 edition (May 31, 2008)
• Language: English
• ISBN-10: 0321531191
• ISBN-13: 978-0321531193
• Product Dimensions: 10.2 x 8.1 x 1.1 inches
• Shipping Weight: 3.8 pounds
• Average Customer Review: 3.5 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #449,774 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

2.0 out of 5 stars don't like the return response, December 13, 2010

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notimportant - See all my reviews

Amazon Verified Purchase

This review is from: Microeconomics plus MyEconLab plus eBook 1-semester Student Access Kit (5th Edition) (Misc. Supplies)

Didn't respond until the amazon guy got involved in. Deducted 1/4 money even I returned within the mentioned period and almost kept the book almost intact.

5.0 out of 5 stars Without question the ultimate intro to micro textbook, January 2, 2010

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andrew.s (UK) - See all my reviews

This review is from: Microeconomics plus MyEconLab plus eBook 1-semester Student Access Kit (5th Edition) (Misc. Supplies)

I'm currently reading Economics at a leading university in the UK and this is our core text for the first year. As some others have noted, it is a bit mathematically-light, but for a first course in microeconomics, it's ideal. The book is well-written, very clear, very succinct, and it uses real-life examples which makes the theory more applicable and easier to understand.

I've looked and tried to use other textbooks to supplement this one, but really none come close. All the content is there, it's extremely thorough, and the mathematical derivations are in the back of the book for those who want to know. Also the book is quite modern in outlook and use of game theory, which is quite extensive for an introductory book.

For my second year I'll need something more advanced, and most definitely more mathematical, but for my introductory microeconomics textbook, I can't find anything better. You certainly won't regret buying/using Perloff.