Microsoft® Dynamics(TM) CRM 4.0 Step by Step [Paperback]

Mike Snyder (Author), Jim Steger (Author), Kara O'Brien (Author), Brendan Landers (Author)

Book Description

Publication Date: September 22, 2008

The smart way to learn Microsoft Dynamics CRM 4.0 and Microsoft Dynamics Live CRM one step at a time! Work at your own pace through the easy numbered steps, practice files on CD, helpful hints, and troubleshooting tips to master the fundamentals of working with the latest version of Microsoft Dynamics CRM. You ll learn the specifics of tracking customer communications, how to use e-mail templates for mass communication, the ins and outs of reporting and data analysis, and other essential tasks. With Step by Step, you can take just the lessons you need or work from cover to cover. Either way, you drive the instruction, building and practicing the skills you need, just when you need them! Includes a companion CD with hands-on practice files. Key Book Benefits:
Lets you take just the lessons you need or work from cover to cover you set the pace Covers all the fundamentals, from tracking customer communication to reporting and data analysis Features easy-to-follow lessons and hands-on skill-building exercises Includes a companion CD with skill-building exercises

Editorial Reviews

About the Author

Mike Snyder is recognized as an industry-leading CRM expert. He is cofounder and principal of Sonoma Partners, a Chicago-based consulting firm that specializes in Microsoft CRM implementations. Microsoft twice awarded Sonoma Partners the Global Microsoft CRM Partner of the Year. Jim Steger has architected and led multiple award-winning Microsoft CRM deployments, including complex enterprise integration projects. He s been developing solutions and writing code for Microsoft CRM since the version 1.0 beta. He acted as a technical reviewer for several of the Microsoft CRM certification exams. Jim is also a cofounder and principal of Sonoma Partners.

Product Details

• Paperback: 352 pages
• Publisher: Microsoft Press; Pap/Cdr edition (September 22, 2008)
• Language: English
• ISBN-10: 073562576X
• ISBN-13: 978-0735625761
• Product Dimensions: 8.9 x 7.4 x 1.2 inches
• Shipping Weight: 2 pounds
• Average Customer Review: 2.5 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #775,235 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

2.0 out of 5 stars Good, but lacks business cases as guidance, December 23, 2011

By 

Moonlight - See all my reviews

Amazon Verified Purchase

This review is from: Microsoft® Dynamics(TM) CRM 4.0 Step by Step (Paperback)

It is amazing that company of the size of Microsoft with so much R&D money spent on developing a product, but all work wasted by the poor documentation of a product.

First the MSDN is not really that helpful, it is the discussion forum that is the life-saver. Why? Most Microsoft published books are more like user manual, and for this CRM book, they are treating people using the CRM like an Outlook. There isn't any true automation of sales opportunity integration with ERP mentioned in the book, but the Dynamics series is indeed centered on their ERP solutions.

Since Microsoft already have direct contact of their software customers' base, may be they need to learn how to use their own CRM software, and contact users directly to learn the real world business cases and scenarios, and apply them or show them in books on how to tackle those situations. Makes you wonder, is Microsoft using their own CRM for CRM?

1 of 5 people found the following review helpful:

3.0 out of 5 stars Microsoft Dynamics CRM 4.0 Step by Step, June 24, 2009

By 

Donna Laine - See all my reviews
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This review is from: Microsoft® Dynamics(TM) CRM 4.0 Step by Step (Paperback)

This book is very informative and easy to follow. I purchased it because the company I work with is switching to this record keeping system. The company that is servicing the Microsoft Dynamics 4.0 also recommends this book to their customers.