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Microsoft 2.0: How Microsoft Plans to Stay Relevant in the Post-Gates Era
 
 
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Microsoft 2.0: How Microsoft Plans to Stay Relevant in the Post-Gates Era [Hardcover]

Mary Jo Foley
4.0 out of 5 stars  See all reviews (14 customer reviews)


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Editorial Reviews

Review

"The award-winning journalist author has access to inside information and what she has to reveal will bring tremendous media attention".(The Bookseller, Friday 14th March 2008)

"If you need a Christmas gift for an insomniac geek, look no further." (ComputerWeekly.com, September 30, 2008)

From the Inside Flap

In the beginning, there was Bill Gates. Then were born Windows, Office, Internet Explorer, Xbox, and assorted other progeny. There were billions in revenue and tens of thousands of employees worldwide.

And above all, there was power.

But challenges arose. There were antitrust suits and rumors of more. The Internet star grew brighter. Google and AJAX and open-source technology threatened to unseat the master. Suddenly, there were murmurs of discord in Redmond paradise. Yet despite it all, the idea of Microsoft without its creator at the helm seemed unthinkable.

On July 1, 2008, the unthinkable becomes reality as Bill Gates retires from his daily responsibilities at Microsoft. From her 25 years of studying the company, Mary Jo Foley has developed sharp insight and a unique perspective on what the future might hold for Microsoft minus Gates.

This is a remarkably incisive look at leadership, potential products, management and product development styles, licensing issues, and other signposts. Who are the rising stars? What does the business model look like? Does the brass ring lie with consumer products or business solutions? What's ahead for Ray Ozzie, Steve Ballmer, and Steven Sinofsky? How will Microsoft digest future acquisitions during its "2.0" phase?

Whether you're a customer, competitor, business buff, or garden-variety consumer, this look at the next generation of one of America's corporate monoliths is riveting reading.

From the Back Cover

"Mary Jo Foley is 'Ms. Microsoft.' She seems to know everyone and everything that's going on at 1 Microsoft Way in Redmond, WA."
Robert Scoble, A-list blogger and author of Naked Conversationsscobelizer.com

"When I want to know what's going on inside Microsoft, I turn to Mary Jo Foley. She knows more about what's going on in Redmond than most insiders."
Ed Bott, award-winning technology writerblogs.zdnet.com/bott

"Ms. Foley . . . does a fabulous job of tracking the pulse of Microsoft and what new developments are on the horizon."
Mini-Microsoft minimsft.blogspot.com

A glimpse beyond the Gates

Does Bill Gates's retirement consign Microsoft to the corporate retirement home as well? Mary Jo Foley doesn't think so. Her 25 years of Microsoft-watching provide a unique vantage point from which to speculate on how Microsoft might write its next chapter. Identifying signposts and interpreting clues she knows well, Foley offers a thought-provoking view of the software giant's post-Gates future. Don't be surprised to be surprised.

About the Author

Mary Jo Foley has covered the tech industry for 25 years and has been keeping a close eye on Microsoft strategy, products, and technologies for most of that time. An accomplished journalist, she has worked for various print and online publications including PC Magazine, CNET's News.com, ZDNet, PCWeek/eWEEK, and Redmond magazine.
As a commentator on the IT and business communities, Foley has appeared on CNBC, CNN, and Fox News as well as radio programs for the BBC, ABC Radio, and NPR.
Her All About Microsoft blog (http://blogs.zdnet.com/microsoft/) is among the top business blogs on the Web, and her perspective is valued throughout the tech community.
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