Microsoft CRM for Dummies [Paperback]

Joel Scott (Author), Michael DeLisa (Author)

Book Description

Publication Date: July 25, 2003 | ISBN-10: 0764516981 | ISBN-13: 978-0764516986 | Edition: 1

• The ideal introductory guide to Microsoft's much anticipated entry into the Customer Relationship Management (CRM) software marketplace
• Discusses the key features of Microsoft's CRM software, including tools to help businesses sell more effectively, manage all customer communications in one place, track and convert leads, make informed decisions faster, and provide consistent service
• Provides expert tips and tricks to make the software work more effectively
• Explains how to achieve increased customer satisfaction, customer loyalty, and more profitable customer relationships
• Author is considered one of a handful of global experts on CRM for small- and medium-sized businesses

Editorial Reviews

From the Back Cover

Tailor Microsoft CRM to manage records and workflow for your business

Find out how to target your sales efforts and become a customer service leader

A happy customer is a repeat customer, so how do you make ’em happy? You can manage, with Microsoft CRM and this friendly guide by your side! Find out how easily you can provide super service, track your invoices, sell more effectively, maximize your leads, and show your customers they’re tops on your list.

The Dummies Way

• Explanations in plain English
• "Get in, get out" information
• Icons and other navigational aids
• Tear-out cheat sheet
• Top ten lists
• A dash of humor and fun

About the Author

Joel Scott is among a handful of global experts on CRM for small and medium-sized businesses.

Michael DeLisa is the Director of Training at Computer Control Corporation.

Product Details

• Paperback: 384 pages
• Publisher: For Dummies; 1 edition (July 25, 2003)
• Language: English
• ISBN-10: 0764516981
• ISBN-13: 978-0764516986
• Product Dimensions: 9.4 x 7.3 x 0.8 inches
• Shipping Weight: 1.7 pounds (View shipping rates and policies)
• Average Customer Review: 1.6 out of 5 stars  See all reviews (5 customer reviews)
• Amazon Best Sellers Rank: #1,216,359 in Books (See Top 100 in Books)

More About the Author

I started my professional career as a technology geek. Most people who know me today regard me as more of a business geek, however. My company, Computer Control Corporation, has been a high profile CRM dealership since the late 1980s. My role in the company has evolved to mostly business management and sales. This seems to fit well now.

Customer Reviews

Most Helpful Customer Reviews

11 of 13 people found the following review helpful:

4.0 out of 5 stars Good, with Limitations, August 18, 2003

By A Customer

This review is from: Microsoft CRM for Dummies (Paperback)

Ordered this book because it was the first out on MS CRM. And while the book was helpful, it was typical "Dummies" material in that I think it lacked some things (e.g. Did not cover form customization, creating a letter/fax, etc.). So, it is a good primer to CRM, but I'm sure better material will be released. This is probably a good read for the average user, but for an admin or "trainer", you'll want to delve deeper.

3 of 4 people found the following review helpful:

1.0 out of 5 stars Microsoft CRM, January 22, 2005

By 

Red Sox Fan - See all my reviews

This review is from: Microsoft CRM for Dummies (Paperback)

There is very little in this book. Don't buy it.

P.S. The product isn't ready for prime time either.

1 of 3 people found the following review helpful:

1.0 out of 5 stars I've bought this book and have found no interesting, January 12, 2005

By 

Vitaly K "Vitaly K" (USA) - See all my reviews

This review is from: Microsoft CRM for Dummies (Paperback)

I've bought this book and have found no interesting. Just simple concepts for real dummies. Õóéíÿ ïîëíàÿ