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Microsoft Data Mining: Integrated Business Intelligence for e-Commerce and Knowledge Management
 
 
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Microsoft Data Mining: Integrated Business Intelligence for e-Commerce and Knowledge Management [Paperback]

Barry de Ville (Author)
4.0 out of 5 stars  See all reviews (1 customer review)

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Book Description

1555582427 978-1555582425 May 1, 2001 1
Microsoft Data Mining approaches data mining from the particular perspective of IT professionals using Microsoft data management technologies. The author explains the new data mining capabilities in Microsoft's SQL Server 2000 database, Commerce Server, and other products, details the Microsoft OLE DB for Data Mining standard, and gives readers best practices for using all of them. The book bridges the previously specialized field of data mining with the new technologies and methods that are quickly making it an important mainstream tool for companies of all sizes.

Data mining refers to a set of technologies and techniques by which IT professionals search large databases of information (such as those contained by SQL Server) for patterns and trends. Traditionally important in finance, telecommunication, and other information-intensive fields, data mining increasingly helps companies better understand and serve their customers by revealing buying patterns and related interests. It is becoming a foundation for e-commerce and knowledge management.

Unique book on a hot data management topic
Part of Digital Press's SQL Server and data mining clusters
Author is an expert on both traditional and Microsoft data mining technologies

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Editorial Reviews

From the Publisher

Data mining refers to a set of technologies and techniques by which IT professionals search large databases of information (such as those contained by SQL Server) for patterns and trends. Traditionally important in finance, telecommunication, and other information-intensive fields, data mining increasingly helps companies better understand and serve their customers by revealing buying patterns and related interests. It is becoming a foundation for e-commerce and knowledge management.

About the Author

PhD, Data mining pioneer and consultant with the SAS Institute. Author of many articles on data analysis, editorial board member for the journal Marketing Research

Product Details

  • Paperback: 320 pages
  • Publisher: Digital Press; 1 edition (May 1, 2001)
  • Language: English
  • ISBN-10: 1555582427
  • ISBN-13: 978-1555582425
  • Product Dimensions: 9.1 x 7 x 0.7 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #3,173,945 in Books (See Top 100 in Books)

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7 of 8 people found the following review helpful:
4.0 out of 5 stars A potential starting point for the SQL Server manager, January 6, 2002
By 
"astjarne" (Halifax, Nova Scotia, Canada) - See all my reviews
This review is from: Microsoft Data Mining: Integrated Business Intelligence for e-Commerce and Knowledge Management (Paperback)
To the seasoned data mining professional, there are many other books on data mining that I would recommend before this one. However, for the manager who has been asked to implement a solution based on the data mining capabilities of the SQL Server 2000 DBMS, this book could provide a starting point in the form of 'Microsoft best practices', as well a concise introduction to data mining in general.
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Inside This Book (learn more)
First Sentence:
People have been recording and extracting knowledge from data since the beginning of time. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
prediction query task, shar archive, knowledge discovery agent, mining engagement, mining mart, data mining model, data mining functionality, data mining results, mining view, lift chart, knowledge discovery tool, data mining project, mining models, data mining capabilities, data mining algorithms, analysis server, knowledge management solution, data mining analysis, predictive tasks, desktop services, data source name
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Analysis Manager, Cancel Help, Commerce Server, American Express, Microsoft Access, Edwards Deming, Exchange Public, Exchange Server, Microsoft Office, Data Transformation Services, Start Date, United States, Prediction Query Builder, Arthur Andersen, Back Next, Business Internet Analytics, Subcomponent Collaboration Teams, Texas Instruments
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