Microsoft Dynamics CRM 2011 Administration Bible [Paperback]

Matthew Wittemann (Author), Geoff Ables (Author)

Book Description

Publication Date: March 1, 2011 | ISBN-10: 0470568143 | ISBN-13: 978-0470568149 | Edition: 1

An in-depth, expert guide to Microsoft Dynamics CRM 2011 from Microsoft CRM experts! What better way to learn how to administer Dynamics CRM than from two Microsoft CRM experts? This in-depth Bible is packed with expert guidance on the latest version of Microsoft's hot CRM product. Whether you're new to Dynamics CRM or upgrading from an earlier version, you'll get thoroughly up to speed on everything from the basics to new features and more.

• Brings you up to speed on Microsoft Dynamics CRM 2011, the latest version of Microsoft's fast-growing customer relationship management software
• Shows you how to get the most out of the application, including configuration and customization, integrating with Microsoft Office, and automating business processes
• Features step-by-step instruction and in-depth coverage of all essential topics; you'll want to keep this information-packed book at your desk as a practical reference

If you want to master Microsoft Dynamics CRM for your business contacts, this is the book you need to succeed!

Editorial Reviews

From the Back Cover

"Every organization that is using Microsoft Dynamics CRM 2011 needs to have a copy of this book in its library. Geoff and Matt have delivered a book that is useful for anyone from the small business CRM administrator to the enterprise CRM architect." -- Steve Blazevich, CRM Director, North America Consulting Services, Microsoft
A solid CRM strategy is smart business--here's how you get there
Build customer relationships and CRM strategies that will help grow your business with Microsoft's powerful Dynamics CRM software and this practical book that covers all the bases. You'll learn the nuts and bolts of how to configure the software, automate operations, manage users, and integrate with Office--while you also get the essentials of how to capture customer data, analyze it, engage your customers, and track and report results.

• Get up to speed on Microsoft Dynamics CRM 2011
  
• Master the user interface, including all toolbars, menus, and activity types
  
• Harness the essential Sales, Marketing, and Service functions you need
  
• Learn to manage leads, accounts, and contacts
  
• Issue quotes, then integrate with ERP systems to create orders and invoices
  
• Customize with visual workflow designer, interactive query builder, or other tools
  
• Create useful reports with Business Intelligence Studio or Visual Studio®
  

"Matthew Wittemann and Geoff Ables bring a great resource to the CRM administrator. Their Bible goes into the needed details that give the CRM administrator everything he or she needs to successfully implement and manage a Dynamics CRM 2011 organization. The authors explain both the front and back ends of the CRM story to enable administrators to know and meet their users' needs. A much needed desktop reference!"--Julie Yack, Microsoft CRM MVP and Founder, xRMVirtual
Visit dynamicscrmbible.com to access code samples, planning tools, sample reports, templates and utilities.
Track crucial customer relationships with CRM
Manage your Dynamics CRM 2011 installation
Scale a solution to meet your business needs

About the Author

Matthew Wittemann is the Chief Customer Officer at ClickDimensions, the email marketing and marketing automation solution for Dynamics CRM. He is a also a six-time recipient of the Microsoft MVP (Most Valuable Professional) award.

Geoff Ables is a CRM, database marketing, and Web 2.0 expert. He is a Managing Partner of C5 Insight.

Curtis Hughes is a Cloud, platform development and SharePoint expert. He is a Managing Partner of C5 Insight.

Product Details

• Paperback: 816 pages
• Publisher: Wiley; 1 edition (March 1, 2011)
• Language: English
• ISBN-10: 0470568143
• ISBN-13: 978-0470568149
• Product Dimensions: 7.5 x 1.7 x 9.2 inches
• Shipping Weight: 2.6 pounds (View shipping rates and policies)
• Average Customer Review: 4.2 out of 5 stars  See all reviews (11 customer reviews)
• Amazon Best Sellers Rank: #62,111 in Books (See Top 100 in Books)
  • #59 in Books > Computers & Technology > Software > Business > Accounting

Most Helpful Customer Reviews

3 of 4 people found the following review helpful

5.0 out of 5 stars Great book. November 28, 2011

By GG

Format:Paperback|Amazon Verified Purchase

This is a great reference regardless of level of familiarity with CRM. I am a CRM consultant for a major MS partner and I find this to be a great desk reference.

3 of 4 people found the following review helpful

5.0 out of 5 stars Amazingly Thick Reference Guide October 12, 2011

By Anne Stanton

Format:Paperback|Amazon Verified Purchase

There are only a few people within the world of technology who can deep dive into the business needs behind a Customer Relationship Management system and the technical details and depth that a developer extending Dynamics CRM needs. The CRM 2011 Administration Guide is a compilation of a huge amount of experience and knowledge from just such a person. Matt Whitman brings business and technology together while representing the flexibility of Dynamics CRM at it's finest.

5 of 7 people found the following review helpful

5.0 out of 5 stars Excellent book - very thorough - must have for all CRM clients March 28, 2011

By JGravely

Format:Paperback|Amazon Verified Purchase

We purchased this book to help train a new employee on Microsoft CRM 2011. It is excellent. We are using it as a reference and every section we have gone to has been very detailed. There is a lot of content in it and the authors seemed to do a very thorough job linking sections to each other so you can see how things interact. CRM 2011 has added a lot of functionality so this book is a must have reference for any company using Microsoft CRM.