Microsoft Dynamics CRM 4.0 Unleashed (Paperback)

~ Marc J. Wolenik (Author), Damian Sinay (Author)
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Editorial Reviews

Product Description

Microsoft® Dynamics CRM 4.0 Unleashed presents start-to-finish guidance for planning, customizing, deploying, integrating, and managing Dynamics CRM in your unique business and technical environment. Authored by two leading Microsoft Dynamics implementers, this book systematically explains how the system works, why it works that way, and how you can leverage it to its fullest advantage.

 

The authors present clear examples, proven best practices, and pitfalls to avoid in using every significant Dynamics CRM capability. The far-reaching coverage ranges from Dynamics CRM’s sales, marketing, and customer service features to its automated workflows; from Outlook and Office integration to reporting and security. The authors offer independent insight into Dynamics CRM’s most powerful new features, from its improved interface to its new mail merge and data migration tools.

 

This book is for every IT professional who intends to work with Dynamics CRM, regardless of their experience with Dynamics or other CRM solutions. The authors provide example-rich, realistic coverage of advanced Dynamics customization, extensibility, and integration: information that is available nowhere else.

 

Detailed information on how to…

• Set up, configure, and maintain all facets of Dynamics CRM in any organization or industry
• Thoroughly understand both the on-premise and hosted versions of Dynamics CRM
• Make the most of Dynamics’ new features, including email, the Outlook client, Internet Facing Deployment (IFD), and relationships
• Manage sales leads, opportunities, accounts, contacts, marketing lists, sales collateral, campaigns, quotes, orders, and invoices
• Improve customer service by integrating schedules, cases, contacts, product/service information, and more
• Build powerful automated workflows that streamline key sales tasks and liberate salespeople for more effective selling
• Efficiently administer and secure any Dynamics CRM implementation
• Drive greater value by integrating Dynamics CRM with Microsoft Office productivity tools
• Customize and extend Dynamics CRM using Visual Studio, .NET, and custom plug-ins and add-ons

ON THE WEB:

Download all of this book’s examples and source code at informit.com/title/9780672329708

About the Author

Marc J. Wolenik is founder and CEO of Webfortis, a Northern California consulting company and Microsoft Gold Certified Partner that specializes in solutions built with Dynamics CRM. He has extensive experience with CRM implementation, integration, and migration for companies of all sizes, and is deeply involved in building custom vertical solutions around the Dynamics platform.

 

Damian Sinay is a Webfortis partner. Currently a development manager with senior .NET development responsibilities, he has extensive experience working with all Dynamics CRM technologies. He has participated in Dynamics CRM projects involving extremely complex customizations, integrations, and implementations.

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Product Details

• Paperback: 864 pages
• Publisher: Sams; 1 edition (March 15, 2008)
• Language: English
• ISBN-10: 0672329700
• ISBN-13: 978-0672329708
• Product Dimensions: 9 x 7 x 1.9 inches
• Shipping Weight: 2.8 pounds (View shipping rates and policies)
• Average Customer Review: 3.5 out of 5 stars  See all reviews (4 customer reviews)
• Amazon.com Sales Rank: #211,953 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

4.0 out of 5 stars A very well written book, November 16, 2008

By	D. Gregory Fyn (Trenton, NE) - See all my reviews (REAL NAME)

This book was extremely well written. It was an easy read full of real life examples. If it were to be used as a reference book, the chapters are well organized and it would be easy fo the user to select chapters that would be relevant to thier task. I would definitely buy this book again and will look for other titles. The only thing I can think of that would have improved this title is that the screenshots are extremely small and sometimes it is hard to tell what you're looking at...I'll repost if this is different after my visit to the opthamologist. ;)

Greg Fyn
Prairie Wind PC's

1 of 1 people found the following review helpful:

2.0 out of 5 stars Was that unleashed or unboxed?, January 12, 2009

By	Derek Anderson "D.Anderson" (Camden, ME) - See all my reviews (REAL NAME)

While well written and informative, this title read more like a user manual than a book to help you unleash the power of CRM. I was hoping this book might help with utilizing CRM in the real world, instead I learned all about the standard opperations and configurations. I believe Dynamics CRM Unboxed to be the more appropriate title for this book. I'll have to keep looking for the book that really helps me to unleash this application.

4.0 out of 5 stars The Perfect Reference Book..., August 31, 2009

By	Beth Fenton (Sacramento, CA) - See all my reviews (REAL NAME)

I found this book to be very well written and informative. I have worked in the industry for some time now and this is not only a book I feel very comfortable referring to my customers and co-workers, but also use as a reference for myself from time to time. It is well organized and laid out. This makes it very reader friendly and you won't have to spend hours searching for the answer to your questions. I would definitely recommend this book for anyone who uses Microsoft Dynamics CRM or who is considering whether or not Microsoft Dynamics CRM will meet their business needs. Unleash the power of CRM for yourself!

Microsoft Dynamics CRM 4.0 Unleashed