Microsoft Office Publisher 2003: Introductory Concepts and Techniques (Shelly Cashman) [Paperback]

Gary B. Shelly (Author), Thomas J. Cashman (Author), Joy L. Starks (Author)

Book Description

Publication Date: February 18, 2004 | ISBN-10: 0619200308 | ISBN-13: 978-0619200305 | Edition: 1

For the past three decades, the Shelly Cashman Series has effectively introduced computers to millions of students, consistently providing the highest quality, most up-to-date, and innovative materials in computer education. Enjoy the proven step-by-step style and improved Office 2003 updates of the Shelly Cashman Series and enhance your Office application skills today!

Editorial Reviews

About the Author

Gary Shelly Gary Shelly, together with co-author Tom Cashman, wrote and published his first computer education textbook in 1969. Since then, more than twenty million copies of Shelly Cashman textbooks have been sold. In recent years, Gary, Tom, and a talented group of contributing authors have produced leading textbooks on computer programming, computer concepts, and application software. Thomas J. Cashman Thomas J. Cashman received his education at California State University, Los Angeles. In 1960, he established one of the first business data processing programs in the United States at Long Beach City College in California, where he taught and served as department head from 1960 to 1966. In 1969, he began collaborating with Gary Shelly. Since that time, Cashman, Shelly, and a talented group of contributing authors have produced more than 186 leading textbooks on computer programming, computer concepts, and application software. He has also taught summer institutes for teachers at the University of Central Oklahoma, Memphis State University, and Purdue University. The Shelly Cashman Series Thirty-five years ago, computer educator Tom Cashman collaborated with Gary Shelly, one of his programming students, on their first book: IBM System/360 Assembler Language, published by Anaheim Publishing Company. With the success of this book, they formed a writing partnership that has endured to this day. Shelly and Cashman soon became the best-selling authors in computer and computer programming education. In 1980, they published the first ever full-color Introduction to Computers text. Not only did they sell 1.8 million copies of this edition, they changed the face of the Introductory computer course forever. Today, the Shelly Cashman Series books, published by Course Technology, are used by thousands of educators and millions of students, all around the world.

Product Details

• Paperback: 246 pages
• Publisher: Course Technology; 1 edition (February 18, 2004)
• Language: English
• ISBN-10: 0619200308
• ISBN-13: 978-0619200305
• Product Dimensions: 10.6 x 8.2 x 0.4 inches
• Shipping Weight: 1.1 pounds (View shipping rates and policies)
• Average Customer Review: 3.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #1,252,313 in Books (See Top 100 in Books)

More About the Author

Gary B. Shelly wrote and published his first computer education textbook in 1969. To date, more than twenty million copies of Shelly Cashman Series' textbooks have been sold. Gary and a talented group of contributing authors have produced books on computer programming, computer concepts, and application software, that are the leading textbooks in the computer technology market today. For the past 34 years, Gary has hosted the annual Shelly Cashman Institute, a week-long training event focusing on the latest topics in technology.

Customer Reviews

Most Helpful Customer Reviews

55 of 59 people found the following review helpful:

3.0 out of 5 stars Decent, July 27, 2004

By 

conscaph "conscaph" (Florida) - See all my reviews

This review is from: Microsoft Office Publisher 2003: Introductory Concepts and Techniques (Shelly Cashman) (Paperback)

This is a very pretty and colorful book constructed with outstanding paper and quality binding. However the subject presentation seems geared toward high school age readers. A number of interesting example files are available and they integrate seamlessly with the chapter material. But the real problem is as follows. The author(s) will show a project (brochure, newsletter, etc.) that the reader is going to create using MS Publisher. Then the author will direct the reader step-by-step on how to achieve the desired end result. For instance: choose this option, pick this menu item, highlight this text, insert this file, and so on. But the author never explains WHY we did these things. Consequently if a reader is faced with creating a totally different project than the example he just worked on this book is no more useful than if the reader never opened it.

Books should provide the reader with the overall scope of a computer program and relate the underlying theoretical concepts behind the package so that when the reader is later confronted with needs unlike any of the included examples, s/he will be able to figure out on his/her own how to consummate the project. In this regard, the author fails miserably.