I'm familiar with Ellen Boughn so curiosity got the best of me and I bought and read the book. It's a fast read, you can finish it in a day... partially because there is nothing in it that you won't see posted on the microstock sites and the multitude of blogs about microstock.
The blogs and the book have another thing in common too. They are both seeking to profit by convincing photographers to devalue their work. Ellen hopes to sell books by leading you to believe you can make a fortune licensing your work for 25 cents. That's right, a quarter... and one site licenses the work for a mere 14 cents. The blogs by convincing you of the same and then signing up to license your work for less that it costs you to park your car at a meter during a photoshoot and themselves making a referral commission off of any image you license.
One thing quite apparent in reading this is Ellen is VERY AWARE that the advice she is giving is misleading. For example, she mentions that most of the food photos shot for microstock look very unappetizing and that a food stylist with her full compliment of tricks is needed to make the food look good. Then she continues to say that you will not make enough from the image as microstock to cover the cost of the stylist!
This is true. And it is the way of microstock. Convince the photographer that if he only invested more into the shoot he would make a fortune... and knowing full well that he will not. There is a small handful of photographers who do well at microstock this way and they can be counted on the fingers of both hands. However based on some actual payout charts that were once available from iStock, the vast, vast, vast majority of contributors never license enough work in a year to reach the $100 payout threshold. The microstock sites profit from the work and the photographers who created the work get a goose egg. Nothing, zip, zero! As for those who are making big bucks at it, part of that success is that they are held up as poster boys to encourage others to sign up. Also, one has to wonder how much they would be making had they pursued revenue streams that paid what the work is worth!
Ellen sold out AND SHE KNOWS IT. Now she is asking you to do the same so she can profit from selling her own soul. Someone with her years of experience in the industry should be devoting her time to make the industry in which she earns her living a better place, not working to destroy it. And if she was a REAL expert, that is what she would be doing.
Before you buy this book, ask yourself some questions. Let's say you manage to license a photo 100 times on microstock. At a quarter each, that is a whopping total of $25. Doesn't even come close to covering production costs, or even the coffee brought in for the models. Now consider you had recieved what is still an unrealistically low price for your work of just $30 per license... sill way too low but now you are talking $3000 for the same work. Now ask yourself just how it is that someone who is creating an advertising campaign, putting out a magazine, or promoting a national or international product is unable to come up with $30 for a photo?
Is it your job to subsidize their business?
Ellen seems to think so. So much so that I actually had to wonder which of the microstock sites paid Ellen to write it. The book does more to make the lives of the image inspectors and microstock site owners easier than it will do to help you make money.
It is possible to make money at microstock, but the effort and cost involved does not result in a satisfactory return on investment. A photographer who manages to somehow make $25,000 a year on microstock would be making a good $250,000 to $500,000 per year had he put the same effort into landing work that paid fairly.
Save your money, invest it instead on a copy of "Best Business Practices for Photographers" by John Harrington and learn what your work is actually worth and how to get it. Join a professional association and learn how other successful photographers are actually making it work in this business. Ellen is preying on those who have a dream, but have not found the professional resources they need to make their dream a reality. Don't be her next sucker.
Ellen's book was good for a laugh and to see close up a slice of the cancer that is destroying photography. It now lines my bird cage.
